A classic and essential text for designers since 2009, Layout Essentials: 100 Design Principles for Using Grids just got better with a fresh exploration of its design principles, updated text, and new photos and international graphics. Grids are the basis for all design projects, and learning how to work with them is fundamental for all graphic designers. From working with multi-column formats to using type, color, images, and more, Layout Essentials not only demonstrates, using real world examples, how to use grids effectively, but shows you how to break the rules to use them effectively, too. This revised and updated version of Layout Essentials is your one-stop reference and resource for all layout design projects.

Few have left a deeper impression on the world of typography than Jan Tschichold (1902-74), one of the most outstanding and influential designers of the 20th century. Not only was he was a master in his field, but he wrote a number of highly influential books and became instrumental in promoting the modernist design strategy called the New Typography. This substantial volume covers Tschichold's life and career, placing the designer's vision firmly in the rich cultural and historical context of his era. Tschichold embraced avant-garde ideas from movements such as the Bauhaus and De Stijl and made them accessible to working designers and printers, stressing clarity in communication, with form and function going hand in hand. The contributing writers discuss the designer's major influences and the highlights of his varied career, including his seminal poster designs, his groundbreaking work with Penguin Books, and his creation of the classic typeface Sabon. Lavish illustrations - archive photographs, many published here for the first time, as well as copious examples of Tschichold's work - accompany the text, confirming that Tschichold's heritage lives on in the digital age, and proving that he is amongst the greatest typographic designers ever.

The classic elegant English typeface, still widely used as a book text more than 250 years after its creation. Baskerville is a transitional design, poised between the first metal types and modern styles, notable for its combination of fat and thin letters. When it was first used there was genuine concern that it would damage readers' eyes. John Baskerville was a maverick lacquer maker and printer in Birmingham, a flamboyant dresser, a key figure in the enlightenment. Though it earned him little money, he was obsessive about both his typeface and its appearance on the page, using a new form of paper to show it at its best. His perfection culminated in his Bible, acclaimed as the finest ever made. The story encompasses one of the first women of typography, his wife Sarah Baskerville, and the many typefaces the Baskervilles inspired. And it examines why John Baskerville's body was dug up and buried many times before it was finally allowed to rest in peace.

Helvetica is not only the preferred typeface of leading professionals, it is also an all-time favourite among the multitude of codes, signals and signs that flavour urban life. This book sings the praises of the honest worker and solo entertainer of typefaces, Helvetica, and of its forgotten creator and all those who have contributed to its unparalleled international march of triumph over the past forty years. Filled with pages of color images of Helvetica in use, from album covers and road signs to advertisements and product packaging, the designs gathered together in honor of Helvetica have been created by superb designers and anonymous amateurs from all over the world. The result is an exciting collection of this icon of modern design.

As a result of globalization and in- creased interaction across countries and cultures, multilingualism is becom- ing increasingly important all around the world. Script, as the most impor- tant conveyor of confirmation, plays a major role in this development. Design- ers are more and more faced with the challenge of creating designs that not only combine various languages but two or even more writing systems. At first, Bi-Scriptual discusses on a theoretical level questions such as the sociocultural relations between various writing systems and the increasing importance of sociocultural communi- cation. Following a general section on the practical application of bilingual design, experts of the concerned lan- guages compare eight writing systems with the Latin script. This part also contains topical interviews and practi- cal examples of more than 100 design- ers that show the various possibilites of creating designs incorporating different writing systems side by side.

This book traces the history of manuscript production in the Islamic West, between the 10th and the 12th centuries. It interrogates the material evidence that survives from this period, paying special attention to the origin and development of Maghrib? round scripts, the distinctive form of Arabic writing employed in al-Andalus (Muslim Iberia) and Northwest Africa.More than 200 dated manuscripts written in Maghrib? round scripts many of which have not previously been published and are of great historical significance are presented and discussed. This allows for a reconstruction of the activity of Maghrib? calligraphers, copyists, notaries and secretaries, and a better understanding of the development of their practices.A blend of art historical methods, palaeographic analyses and a thorough scrutiny of Arabic sources paints a comprehensive and lively picture of Maghrib? manuscript culture from its beginnings under the Umayyads of Cordova up to the heyday of the Almohad caliphate. This book lifts the veil on a glorious, yet neglected season in the history of Arabic calligraphy, shedding new light on a tradition that was crucial for the creation of the Andalusi identity and its spread throughout the medieval Mediterranean.

In 14 original essays, The Oxford Illustrated History of the Book reveals the history of books in all their various forms, from the ancient world to the digital present. Leading international scholars offer an original and richly illustrated narrative that is global in scope. The history of the book is the history of millions of written, printed, and illustrated texts, their manufacture, distribution, and reception. Here are different types of production, from clay tablets to scrolls, from inscribed codices to printed books, pamphlets, magazines, and newspapers, from written parchment to digital texts. The history of the book is a history of different methods of circulation and dissemination, all dependent on innovations in transport, from coastal and transoceanic shipping to roads, trains, planes and the internet. It is a history of different modes of reading and reception, from learned debate and individual study to public instruction and entertainment. It is a history of manufacture, craftsmanship, dissemination, reading and debate. Yet the history of books is not simply a question of material form, nor indeed of the history of reading and reception. The larger question is of the effect of textual production, distribution and reception - of how books themselves made history. To this end, each chapter of this volume, succinctly bounded by period and geography, offers incisive and stimulating insights into the relationship between books and the story of their times.

The use of italic letters as means of accentuation has become common practice in the digital age. They convey movement and dynamics, address the emotional experience of reading and remind of handwriting. However, this lively characteristic, which once re-sulted from the movement of the hand, is noticeably lost when words are simply tilted by a mouse click.

To impart knowledge about this typo-graphic feature and to find a general definition as writing style, the author has compiled style patterns to examine the tangible forms, characteristics and functions of “italic nature”. Furthermore, he deals intensively with the historical development of italics from handwriting to digital typesetting. This monograph is the first detailed treatise on this topic, and is aimed at all those who deal with letters professionally or privately

Demonstrating the power and variety of typography from hand-drawn to kinetic, this fully updated new edition of The Fundamentals of Typography covers the principles of using type across a range of media. Starting with a comprehensive introduction to the history of typography, the authors provide detailed explanations and inspirational examples of type usage from leading practitioners from around the world. With expanded practice exercises and four new case studies, this book gives students everything they need to know to use type effectively and creatively.

In this book, learn the basic know-how and techniques for traditional calligraphy through four classic alphabets: Foundational Hand, Italic Hand, Uncial Hand and one form of Gothic Hand. These styles are essential first steps into the world of lettering, and will form invaluable grounding in your calligraphic journey. Become familiar with what pens and papers to use, pen angles, pen nibs, key terminology, stroke directions, letter spacing and more to achieve classic letter design - all within a handy, pocket-sized book. Originally produced by William Mitchell, manufacturers of premium calligraphy products.

In this reflective autobiography, Rosemary Sassoon, a leading expert on handwriting and typography, looks back on her long and varied career, paying special attention to her unorthodox progression through a variety of fields. She details the route that took her from design to the educational and medical aspects of handwriting problems, then on to research and a PhD and finally to working in the area of legibility in type design. In telling the story of an unusual and unusually successful life, Sassoon takes up a number of philosophical questions about what it is that comes together to form our characters, and what role chance and coincidence play in our lives.

One of the most beautiful handcrafted typefaces in the world (and the author's favourite), Albertus is also one of the most enduring. The face of thousands of book jackets (Faber adopted it as its house style), it is also the chosen look for David Bowie, Coldplay, Star Wars and the LeBron James website, as warmly enticing on film posters as it is on memorial plaques. The story of Albertus is one of displacement (designer Berthold Wolpe was a German Jewish refugee who went on to design the masthead for The Times), but also one of permanence, for it has proved a fresh, vibrant and indestructible face for almost a century. In this unique celebration, the designer's children reveal the history of its creation and erratic brilliance of their father, while the book grapples with one of the fundamental artistic questions: what makes great art not only survive but flourish in each new age and medium?

"Creative Lettering & Beyond" combines the artistic talents and inspirational tips and tutorials of several professional hand letterers and calligraphers for a dynamic and interactive learning experience. After a brief introduction to the various tools and materials, artists and lettering enthusiasts will learn how to master the art of hand lettering and typography through engaging, easy-to-follow step-by-step projects, prompts, and exercises. From the basic shape and form of letters, to cursive script, spacing, and alignment, artists will discover how to transform simple words, phrases, and quotes into beautiful works of hand-lettered art. The interactive format and step-by-step process offers inspirational instruction for a wide variety of fun projects and gift ideas, including hand-rendered phrases on paper and digitally enhanced notecards. Artists will also discover how to apply lettering to linen, coffee mugs, calendars, and more. Numerous practice pages and interactive prompts throughout the book invite readers to put their newfound lettering skills to use, as well as work out their artistic ideas. Covering a variety of styles and types of lettered art, including calligraphy, illustration, chalk lettering, and more, artists will find a plethora of exercises and tips to help them develop their own unique lettering style. With comprehensive instructions and fun, inspirational exercises and projects, "Creative Lettering & Beyond" is a must-have resource for anyone who wants to learn this beautiful and stylish art form.

Type Rules!, Fourth Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this edition has everything today's serious designer needs to use type effectively. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, and how to design a typeface, as well as how to fully harness the power of major design packages including the Adobe Creative Suite.Includes video clips showing examples of projects discussed in Chapter 11- Type on the Web and Chapter 12- Type in Motion

Once you have learnt the fundamentals of typography, there is still a wealth of knowledge to grasp to really become a master in the art and craft of working with type. In Advanced Typography, expert practitioner and instructor Richard Hunt goes beyond the basics to take your understanding and usage to the next level. Taking a practical approach, the book combines visual, linguistic, historical and psychological systems with the broad range of applications and audiences of type today. From the challenges of designing across media and cultures, to type as information and craft, Hunt marries theoretical context with applied examples so you feel confident in improving your skills as an advanced typographer.

Arrows, swashes, swooshes, globes, sunbursts and parallel, vertical and horizontal lines, words, letters, shapes and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. They primarily identify products, businesses and institutions, but they are also associated, hopefully in a positive way, with the ethos or philosophy of those entities. The 50 logos in this book are examples of good ideas in the service of representation, reputation and identification.

The latest in this successful series, this book features around 150 of the most important buildings in the history of world architecture - from the pyramids and Parthenon to some of the most significant works by recent architects. The buildings are organized by type - from places of worship and public buildings to houses - and are divided into nine chapters, each with an informative introduction that surveys the history of that type. For each building there are numerous, accurate scale drawings showing a combination of floor plans, elevations and sections as appropriate, all specially redrawn for this book. The quality and number of the line drawings, together with the authoritative text by a renowned architectural historian, allow all the buildings to be understood in detail and make this an invaluable resource for students.

Type Specimens introduces readers to the history of typography and printing through a chronological visual tour of the books, posters, and ephemera designed to sell fonts to printers, publishers, and eventually graphic designers. This richly illustrated book guides design educators, advanced design students, design practitioners, and type aficionados through four centuries of visual and trade history, equipping them to contextualize the aesthetics and production of type in a way that is practical, engaging, and relevant to their practice. Fully illustrated throughout with 200 color images of type specimens and related ephemera, the book illuminates the broader history of typography and printing, showing how letterforms and their technologies have evolved over time, inspiring and guiding designers of today.

Typography confronts us everywhere: in books and newspapers, on road signs, product packaging and political leaflets. It is ubiquitous to the point of mundanity. But while the typeface might be secondary to the message, it remains crucial to the way we respond. Fonts spark emotions; they evoke eras and ideologies. Some, like Edward Johnson's for the London Underground, have become iconic. Others, like comic sans, are loathed. Each one has its own place in history. The ABC of Typography traces 3,500 years of type, from Sumerian pictographs, through Roman calligraphy, to Gutenberg, the Bauhaus and beyond. Brimming with insight and anecdote, this witty and well-informed graphic guide explores the historical, technological and cultural shifts that have defined the look of the words we read, as well as introducing the artists who have marked typography's long history.

100 copyright-free alphabets: Blackstone, Dolbey, Germania, 97 more-with many lowercases, numerals, punctuation marks.

Winners of the annual international Graphis Design Awards Immerse in a powerful visual journey through the eyes of over 500 award-winning graphic designers from around the globe. In one of the most coveted industry award competitions, Graphis Design 2023 celebrates design excellence through the captivating and influential work of the past year from solo designers and global firms. Juried by acclaimed international designers, these works can be seen across animation, branding, books, entertainment, packaging, posters, product design and other disciplines. This inspiring collection of work revolves around all categories of graphic design, demonstrating once again the importance of design in culture, commerce, and lifestyle. Read about the creative process from Platinum and Gold Winners regarding their assignments and the approaches they took to reach their award-winning solutions. This book is essential for designers, art/creative directors, illustrators, design firms, advertising agencies, professors, students, and all creators alike who share a passion for design. Featuring fine art quality print, full-page images of Platinum and Gold Award-winning work, Silver Award-winning work and Honorable Mentions are also presented. Honorees include Platinum winners Mike Hughes (Mike Hughes Creative Direction + Design) from Canada, Vishal Vora (Sol Benito) from India, Hoon-Dong Chung (Dankook University) from South Korea, Ivan Bell (Stranger&Stranger) from the U.K. and U.S., and ARSONAL, Jim Ma (Bailey Lauerman), Carmit Makler Haller (Carmit Design Studio), Clinton Carlson (Clinton Carlson Design), INNOCEAN USA, Trevitt McCandliss and Nancy Campbell (McCandliss & Campbell/Wainscot Media), PepsiCo Design & Innovation, and Antonio Alcala (Studio A) from the U.S.

From neoclassical monuments to neon storefronts, Berlin is filled with beautiful typography. Over the past few years, the Berlin Typography project has been photographing the city's best examples of typography, both to celebrate the diversity of letterforms and to preserve its typographic heritage before the old signs of this rapidly changing city are removed and replaced. This book collects the best of these images and shows how walking through Berlin can be like a stroll through a living art gallery-if you're willing to look. Complete with over 200 full-color illustrations, this book showcases the typographic richness of Berlin, including its elaborate, ostentatious shop- front signs, the non-commercial typography of public buildings such as libraries and universities, and the fantastic array of type styles used on street signs and in the city's public transport system. The book also includes an introduction to the history of typography in Berlin as well as a look to its future. The book's captions locate each image within the city. Perfect for graphic designers or lovers of Berlin, this mesmerizing book effortlessly illustrates the role typography plays in our experience of the city.

Early in this century, Futurist and Dada artists developed brilliantly innovative uses of typography that blurred the boundaries between visual art and literature. In this text, Johanna Drucker shows how later art criticism has distorted our understanding of such works. She argues that Futurist, Dadaist, and Cubist artists emphasized materiality as the heart of their experimental approach to both visual and poetic forms of representation; by mid-century, however, the tenets of New Criticism and High Modernism had polarized the visual and the literary. Drucker suggests a methodology closer to the actual practices of the early avant-garde artists, based on a re-reading of their critical and theoretical writings. After reviewing theories of signification, the production of meaning, and materiality, she analyzes the work of four poets active in the typographic experimentation of the 1910s and 1920s: Ilia Zdanevich, Filippo Marinetti, Guillaume Apollinaire, and Tristan Tzara.