"Typologia" presents more or less graphically Frederic Goudy's work in type design and describes his own methods of type production. His remarks on type legibility and fine printing, as presented in the body of the book, present the conclusions of a craftsman intensely interested in every phase of typography.
The book itself, which Goudy was asked by the University of California Press to write, plan, and supervise, has been set in a type designed by Goudy and and first employed for the exclusive use of the University-University of California Old Style.

The international creation of typefaces after 1950 was decisively influenced by the Swiss type designer Adrian Frutiger. His Univers typeface and the machine-readable font OCR-B, which was adopted as an ISO standard, are milestones, as is his type for the Paris airports, which set new standards for signage types and evolved into the Frutiger typeface. With his corporate types, he helped to define the public profiles of companies such as the Japanese Shiseido line of cosmetics. In all he created some fifty types, including Ondine, Meridien, Avenir, and Vectora. Based on conversations with Frutiger himself and on extensive research in France, England, Germany, and Switzerland, this publication provides a highly detailed and accurate account of the type designer's artistic development. All of his types - from the design phase to the marketing stage - are illustrated and analyzed with reference to the technology and related types. Hitherto unpublished types that were never realized and more than one hundred logos complete the picture. This second, revised and expanded study edition, which now has an index, makes Frutiger's achievement even more accessible.

For generations, children’s books provided American readers with their first impressions of Japan. Seemingly authoritative, and full of fascinating details about daily life in a distant land, these publications often presented a mixture of facts, stereotypes, and complete fabrications.    This volume takes readers on a journey through nearly 200 years of American children’s books depicting Japanese culture, starting with the illustrated journal of a boy who accompanied Commodore Matthew Perry on his historic voyage in the 1850s. Along the way, it traces the important role that representations of Japan played in the evolution of children’s literature, including the early works of Edward Stratemeyer, who went on to create such iconic characters as Nancy Drew. It also considers how American children’s books about Japan have gradually become more realistic with more Japanese-American authors entering the field, and with texts grappling with such serious subjects as internment camps and the bombing of Hiroshima and Nagasaki.   Drawing from the Library of Congress’s massive collection, Sybille A. Jagusch presents long passages from many different types of Japanese-themed children’s books and periodicals—including travelogues, histories, rare picture books, folktale collections, and boys’ adventure stories—to give readers a fascinating look at these striking texts. Published by Rutgers University Press, in association with the Library of Congress.

Providing oodles of inspiration and hours of fun, this is the go-to book for fans of hand-lettering and calligraphy. Beginners can start right from the basics and follow step-by-step tutorials on letter formation, spacing, design, and embellishments before moving on to recreate 40 alphabets in a range of styles, from elegant scripts to modern geometric forms and charming, quirky letters. Use your skills to add a personal touch to everything from invitations to scrapbooks, doodles to wedding stationery and journals to posters. Accompanied by over 75 full colour illustrations, this book offers hours of fun and oodles of inspiration for hand-lettering beginners and experts alike.

The Art of Type and Typography is an introduction to the art and rules of typography. Incorporating the industry standard-InDesign-for typesetting from the outset, this book serves as a guide for beginning students to learn to set type properly through tutorials, activities, and examples of student work. Encompassing the history of typography from ancient times to widespread modern use, The Art of Type and Typography provides context and fosters creativity while developing key concepts, including: The history of type; Terminology; Classification; Measurement; Spacing; Alignment; Legibility; Hierarchy; Layout and Grids; Page Elements; InDesign tools and style sheets. Writing clearly and to the point, Mary Jo Krysinski brings over 30 years of design experience to this essential guide. With a glossary, sample class activities, additional online resources and a beautiful clean design, this book is the perfect introduction for a beginning typography student, and a handy reference for those needing a refresher.

A history of the influence of communication technologies on Western architectural theory. The discipline of architecture depends on the transmission in space and time of accumulated experiences, concepts, rules, and models. From the invention of the alphabet to the development of ASCII code for electronic communication, the process of recording and transmitting this body of knowledge has reflected the dominant information technologies of each period. In this book Mario Carpo discusses the communications media used by Western architects, from classical antiquity to modern classicism, showing how each medium related to specific forms of architectural thinking. Carpo highlights the significance of the invention of movable type and mechanically reproduced images. He argues that Renaissance architectural theory, particularly the system of the five architectural orders, was consciously developed in response to the formats and potential of the new printed media. Carpo contrasts architecture in the age of printing with what preceded it: Vitruvian theory and the manuscript format, oral transmission in the Middle Ages, and the fifteenth-century transition from script to print. He also suggests that the basic principles of "typographic" architecture thrived in the Western world as long as print remained our main information technology. The shift from printed to digital representations, he points out, will again alter the course of architecture.

Transforming Type examines kinetic or moving type in a range of fields including film credits, television idents, interactive poetry and motion graphics. As the screen increasingly imitates the properties of real-life environments, typographic sequences are able to present letters that are active and reactive. These environments invite new discussions about the difference between motion and change, global and local transformation, and the relationship between word and image. In this illuminating study, Barbara Brownie explores the ways in which letterforms transform on screen, and the consequences of such transformations. Drawing on examples including Kyle Cooper's title sequence design, kinetic poetry and MPC's idents for the UK's Channel 4, she differentiates motion from other kinds of kineticism, with particular emphasis on the transformation of letterforms into other forms and objects, through construction, parallax and metamorphosis. She proposes that each of these kinetic behaviours requires us to revisit existing assumptions about the nature of alphabetic forms and the spaces in which they are found.

The typograhic grid is a child of constructive art. This book offers a collection of about two dozen typographic works of the author including books, brochures and art catalogues. The works, documented in schematic drawings and many individual illustrations, are not meant to be recipes; instead, they should provide the reader with impulses of how he himself can set design processes in motion from the outset. The many-sidedness of design with grid systems should be made manifest

Revised by Paul Shaw

A concise introduction to the time-honored fundamentals of typography and the digital revolution.

Some things never change: the anatomy of type, type classification, the principles of layout and legibility of the printed page. Other aspects of typography have been revolutionized by the computer and the rise of desktop publishing. This handy guide provides a rundown of the history of type, traditional usage, and the changes wrought by the widespread practice of typesetting by nonprofessionals.

Bill Gray worked for Norcross and ran a freelance graphic design business. Paul Shaw is a graphic designer who teaches calligraphy. He lives in New York City.

Typographic Recipes that work and Common Mistakes to Avoid. This is a recipe book of twenty-two tips for creating the best typography and twenty-two lettering pitfalls you should avoid. A showcase of secrets which many designers will never reveal. In an era of typographic fundamentalism and the cult of forms, this list of dos and don'ts explodes myths and provides a fresh new view of typography.

This lively account of the printed word draws together the histories of typography and printing into one robustly illustrated volume, and describes how dramatic changes in technology have affected type design. Historical paintings, engravings, and photographs give a visual context to the different eras of type design and print, and key typefaces from each historical era are discussed and compared to others of the era. The original use of each typeface is pictured alongside contemporary examples, providing a broad sense of the character of each face. Sidebars explain how to use individual typefaces, warn of pitfalls, and highlight the particular benefits of using the face. A superb and engaging introduction to the world of typography, the book is also a vital reference for anyone who works with type and knows that understanding the history of letterforms is key to using type creatively and effectively.

The last two decades have witnessed a revolution in the realm of typography, with the virtual disappearance of hot-lead typesetting in favor of the so-called digital typesetting. The principle behind the new technology is simple: imagine a very fine mesh superimposed on a sheet of paper. Digital typesetting consists in darkening the appropriate pixels (tiny squares) of this mesh, in patterns corresponding to each character and symbol of the text being set. The actual darkening is done by some printing device, say a laser printer or phototypesetter, which must be told exactly where the ink should go. Since the mesh is very fine-the dashes surrounding this sentence are some six pixels thick, and more than 200 pixels long-the printer can only be controlled by a computer program, which takes a "high-level" description of the page in terms of text, fonts, and formatting commands, and digests all of that into "low-level" commands for the printer. TEX is such a program, created by Donald E. Knuth, a computer scientist at Stanford University.

Originally commissioned by the British newspaper The Times in 1931 in response to a critique of the previous typeface they used, the Times type family - including Times Roman, Times New Roman, and a number of other variants - has become one of the most commonly used throughout the world. Distributed by Microsoft with every copy of Windows since version 3.1 and used as the default typeface for many applications including Microsoft Word, Times has become a widely accepted typeface for high school and college papers. It is also widely used in publishing, including for almost all mass market paperbacks produced in the United States, and it became the official typeface of all U.S. government diplomatic documents in 2004. This new volume in the "I Love Type" series is expertly curated to prove that this highly functional type family can be highly aesthetic and cutting edge, when utilized by internationally respected designers for the incredibly creative designs featured in these pages.

The business of Stephenson Blake and Company grew from modest beginnings in 1818 into a business that dominated the typefounding industry in Britain. Roy Millington charts the history of this typefoundery, with particular focus on the changing technical and social milieu in which the company operated. Illustrated with examples of typefaces, display specimens and the machinery of personalities of the company, this thorough account of a traditional manufacturing business should appeal to anyone interested in typographical or printing history.