The bestselling introduction to designing the written word Typographic Design: Form & Communication is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word. Done well, typopgraphy can communicate so much more than the words themselves. Typographic design determines how you feel about a message, the associations you make, and ultimately, the overall success of the communication. Typographic design extends from the page to the screen, and is a critical element of almost any graphic design project. This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts. This new seventh edition has been fully updated with new coverage of contemporary typography processes, updated case studies, and new examples from branding, print, web, motion, and more. On-screen typographic design concepts are discussed in greater detail, and the online supplemental materials include new flashcards, terminology and quizzes. Understand design factors as they relate to type Explore communication and typographic messaging Learn how typography has evolved, and where it is headed Adopt established approaches to designing with type The irony of typographic design is that, when done well, it often goes unnoticed--but its impact on a project's overall success is undeniable. Typography can make or break a page, can enhance or overpower an image, and can obscure a message or bring it into sharp focus. It is one of the most powerful tools in the graphic designer's arsenal, and Typographic Design is the complete, practical introduction.

Providing oodles of inspiration and hours of fun, this is the go-to book for fans of hand-lettering and calligraphy. Beginners can start right from the basics and follow step-by-step tutorials on letter formation, spacing, design, and embellishments before moving on to recreate 40 alphabets in a range of styles, from elegant scripts to modern geometric forms and charming, quirky letters. Use your skills to add a personal touch to everything from invitations to scrapbooks, doodles to wedding stationery and journals to posters. Accompanied by over 75 full colour illustrations, this book offers hours of fun and oodles of inspiration for hand-lettering beginners and experts alike.

Bold, visual, profound, symbolic: Japanese kanji characters communicate powerful graphic messages that look great on skin, walls, stationery, T-shirts, and more Here are dozens of edgy, targeted characters hand-picked to help you find the inner you and express yourself in a distinctive stylish way. With cultural clues, readings, font varieties, and ideas for proper use. Don't embarrass yourself with bad ink! Shogo Oketani is an editor and author in Tokyo, Japan, and a long-time student of Japanese martial arts, philosophy, poetry, and history. Leza Lowitz is the author of twenty books of fiction and poetry and is owner/teacher at Sun and Moon yoga studio in Tokyo, Japan.

This comprehensive guide to type design is hailed as a 'must-have' for typographers, graphic designers and students and has been fully refreshed and updated with the introduction of more contemporary typefaces, more explanatory diagrams and a closer connection between text and corresponding image. The new edition of Designing Type also features more in-depth discussion of the processes behind developing typefaces and the basic issues that need to be taken into consideration such as visual principles and letter construction, optical compensation and legibility, and the relationships between letters and shapes in a font. This is a valuable reference for both experienced professionals and novice designers.

The Field Guide to Typography explores and explains the myriad typefaces that we see around us in our day-to-day lives, from airplane liveries to computer screens, from billboard hoardings to signage systems. It presents over 120 typefaces - old and new, common and unusual - with photographic references to help `font spotters' identify particular typefaces in the wild. Accompanying background information explains the origin, usage and key features of each typeface, and `Field Facts' provide little-known nuggets of information to expand your typographical awareness. Attractive and informative, The Field Guide to Typography is a unique visual reference for novice font fans and experienced designers alike, and a comprehensive celebration of our expanding typographic world.

The age of the internet and media have brought about a growing interest in Asian culture and its various languages across the region. Han characters in particular, which are applied in Chinese, Japanese and Korean contexts respectively as three branches of the same written system, are becoming more than text-based communication devices. Due to the structure of the characters themselves, they are being utilised as flexible design elements that bring abstract visual concepts to life in breaking the barriers between the East and the West. As a follow-up to the original release in 2015, Hanzi*Kanji*Hanja 2 focuses more on the former (i.e. Hanzi) through over 100 projects that give the ancient type form a fresh and modern facelift. Like its predecessor, the book comprises logotypes and their applications to offer readers a closer insight into the art of the strokes; as well as a showcase of brand identities, posters, packaging, advertisements and the like - expanded further with case studies and interviews to serve as an inspiring reference point for designers of all cultures.

Letterforms are an inseparable part of a civilized literary landscape. At some distant point in history, letters started as representations of things in the world. Then, gradually, through a complex evolutionary process, they came to be defined as the closed shapes of a writing system. This photo-typographic essay is a meditation on this remarkable transition. Exploring the relationship between typography and the visual world around us, the essay looks at the twenty-six letters of the English version of the Roman alphabet in four manners: as the world presenting itself in the shape of a letter, as an intended letter in space, as a flat letter on paper, and finally as a pure geometric form embodied in a typeface. Familiar letterforms are presented in fresh, surprising ways, forming an homage to the beauty of type and a reflection on its ubiquity in our visual understanding of the world around us. Alongside the fascinating images, Ornan Rotem's text offers an overview and a detailed discussion of each letter. In this unusual book, text and image coalesce to create a modern day primer on letters: a typographic abecedarium.

Did the invention of movable type change the way that the word was perceived in the early modern period? In his groundbreaking essay "The Work of Art in the Age of Mechanical Reproduction," the cultural critic Walter Benjamin argued that reproduction drains the image of its aura, by which he means the authority that a work of art obtains from its singularity and its embeddedness in a particular context. The central question in The Aura of the Word in the Early Age of Print (1450-1600) is whether the dissemination of text through print had a similar effect on the status of the word in the early modern period. In this volume, contributors from a variety of fields look at manifestations of the early modern word (in English, French, Latin, Dutch, German and Yiddish) as entities whose significance derived not simply from their semantic meaning but also from their relationship to their material support, to the physical context in which they are located and to the act of writing itself. Rather than viewing printed text as functional and lacking in materiality, contributors focus on how the placement of a text could affect its meaning and significance. The essays also consider the continued vitality of pre-printing-press kinds of text such as the illuminated manuscript; and how new practices, such as the veneration of handwriting, sprung up in the wake of the invention of movable type.

Typography is a fundamental element in contemporary design. Beyond their purely aesthetic function, the font serves to reflect an idea, mood or simply define the identity or personality behind a product or a piece, making a vital difference to the visual language. In today's world of instant visual communication, fonts have become an invaluable design resource and a means of conveying a definite message or a statement. The font is the ultimate creative design tool for the graphic designer and this remarkable visual source book offers hundreds of free fonts, to stimulate their creative process. From the graphic, experimental and industrial to the retro and romantic, this visual reference book provides a vast selection of directional font inspirations and ideas. This must-have book is replete with real-life examples of fonts used by leading designers for high-profile campaigns and projects. "Fontology" is an excellent source of inspiration and direct support for all graphic designers.

This fully updated guide shows students how to create beautiful type for print and web with Adobe InDesign. Using practical examples, loads of tips, and sidebars to provide additional detail, author Nigel French provides a comprehensive overview of all of InDesign's type features, including new features and Creative Cloud features not included in previous editions. Starting with character formats and then moving through paragraph formats, styles and effects, and layouts, this book teaches all the skills students need to produce beautiful type. More than ever, modern typographers need to be prepared to craft type that will be used in a wide variety of media, from the printed page to the high-resolution displays of mobile devices, and this new edition of InDesign Type is the perfect guidebook for them.

Enjoy the colourful vernacular of a bygone era in this alphabetic guidebook to the slang of the 1930s. Often referred to as the Dirty Thirties, it was a time marked by economic hardship, unemployment, and excessive crime. The words and phrases reflect this, mirroring the concerns and vices of the day with a myriad of colloquialisms.

Since its initial publication in Berlin in 1928, Jan Tschichold's "The New Typography "has been recognized as the definitive treatise on book and graphic design in the machine age. First published in English in 1995, with an excellent introduction by Robin Kinross, this new edition includes a foreword by Rich Hendel, who considers current thinking about Tschichold's life and work.

Today letterpress is in revival and widely used in books, posters, bespoke stationery like invitations, name cards, letterheads and so on. Letterpress designers like Alan Kitching or Jesus Morentin crave out their names in the computer-generated design world with beautiful-composed types. This book introduces the history and the process of letterpress printing and includes a list of classic movable types arranged in style order. The volume also includes letterpress designers, artists, type foundries, institutions, or even museums from all over the world, each with an elaborated biography and exclusive interviews with the most relevant professionals in this area. It will prove to be a handbook for type designers, letterpress designers, type lovers, design students and ordinary readers who enjoy crafts and prints.

The Rob Roy Kelly Wood Type Collection is a comprehensive collection of wood type manufactured and used for printing in nineteenth-century America. Comprising nearly 150 typefaces of various sizes and styles, it was amassed by noted design educator and historian Rob Roy Kelly starting in 1957 and is now held by the University of Texas. Although Kelly himself published a 1969 book on wood type and nineteenth-century typographic history, there has been little written about the creation of the wood type forms, the collection, or Kelly. In this book, David Shields rigorously updates and expands upon Kelly's historical information about the types, clarifying the collection's exact composition and providing a better understanding of the stylistic development of wood type forms during the nineteenth century. Using rich materials from the period, Shields provides a stunning visual context that complements the textual history of each typeface. He also highlights the non-typographic material in the collection-such as borders, rules, ornaments, and image cuts-that have not been previously examined. Featuring over 300 color illustrations, this written history and catalog is bound to spark renewed interest in the collection and its broader typographic period.

Ideal for stress relieving and relaxation.

Talbot Baines Reed wrote in a period of transition when hot metal typesetting and offset printing were transforming the scale and scope of printing. In the previous 350 years, England had experienced civil war and started the Industrial Revolution. The dissemination of printed information and learning is inextricable to this history, and the art with which this was done is a quintessential part of English culture. Reed is distinctly aware of the great debt that his contemporaries had to the early typographers (notable among them William Caslon - considered the first great English typographer - and John Baskerville), and everywhere in his work is this shown in his meticulous and unstinting presentation of the fascinating details of their artistic exploration and expression. Modern readers will enjoy the technical and historical insight this work affords, and also find the style and presentation fresh and engaging.

Josef Muller-Brockmann (1914 1996) studied architecture, design and history of art in Zurich and worked as a graphic designer and teacher. His work is recognized for its simple designs and his clean use of fonts, shapes and colors, which still inspires many graphic designers throughout the world today. Since the 1950s grid systems help the designer to organize the graphic elements and have become a world wide standard. This volume provides guidelines and rules for the function and use for grid systems from 8 to 32 grid fields which can be used for the most varied of projects, the three-dimensional grid being treated as well. Exact directions for using all of the grid systems possibe presented are given to the user, showing examples of working correctly on a conceptual level. Or simply put: a guidebook from the profession for the profession. one of the most important books in the field since over 30 years comprehensive overview of grid systems exact directions and instructions covering all grid systems that are needed made by a professional for professionals

Latin paleography of the classical period and beyond the Carolingian era has been well studied and described. But from about 1100 onwards we find a period of increasing national divergence in the character of book-hands used for writing, formal MSS. In this book Professor Thomson provides 132 characteristic specimens of the period 1100 1500, reproduced by lithography (in all cases in the original size). He excludes curial or chancery hands. Opposite each plate is a transcription of several lines. Above this, Professor Thomson provides comments on the distinguishing characteristics of the script. Cumulatively, the effect of these analyses is to provide a method of dating late medieval MSS and ascribing them to their country of origin.