With a vast selection of typefaces now available, there is no excuse for using boring typography in web design. The New Web Typography: Create a Visual Hierarchy with Responsive Web Design shows you how to implement web-safe fonts to create visually appealing and multi-browser-friendly websites while encouraging you to develop designs that express your own unique typographic voice. This book discusses general principles for choosing typefaces for on-screen display and tips for creating a visual hierarchy that works on monitors, tablets, and smartphones. It shares some of the authors' personal experiences to illustrate situations where one font would be more effective than another in giving readers an optimized experience that includes quick download times and an overall aesthetically pleasing presentation. Since good typography is good web design, font selection is a critical aspect of web design. The New Web Typography is more than a simple overview of web typography. It provides practical advice and examples that help you make good decisions in choosing fonts for web design. Key Features Demonstrates how to implement responsive web typography, with up-to-date HTML5 and CSS3 code Uses case studies and examples to enhance instruction Provides practical tips on special techniques for implementing webfonts and searching and using webfont libraries Encourages you to develop a unique typographic voice

The Designer's Dictionary of Type follows in the footsteps of The Designer's Dictionary of Color, providing a vivid and highly accessible look at an even more important graphic design ingredient: typography. From classic fonts like Garamond and Helvetica, to modern-day digital fonts like OCR-A and Keedy Sans, author and designer Sean Adams demystifies 48 major typefaces, describing their history, stylistic traits, and common application. Adams once again provides eye-catching illustrated examples, this time showcasing the beauty and expressiveness of typography, as employed by the world's greatest designers. Organized by serif, sans-serif, script, display, and digital typefaces, this book will be a vital guide for designers, teachers, or students looking to gain a foundational understanding of the art, practice, and history of typography.

Calm Calligraphy will teach you the ancient art of the Scriptorium - copying letters, words and phrases - which helps you focus your thoughts and relax your mind. Learn the beautiful letter forms with step-by-step instructions, then refine your technique by copying inspirational words and phrases in the dedicated workbook section. By practising the meditative art of calligraphy you will gain a deeper appreciation of the beauty of order and balance. Ease your worries, improve your concentration and feel your spirits lift with each stroke of your pen. Malleus studied with the most recognized international masters of calligraphy and founded the Antica Bottega Amanuense in Recanati, now the greatest Scriptorium in the world.

Bold, visual, profound, symbolic: Japanese kanji characters communicate powerful graphic messages that look great on skin, walls, stationery, T-shirts, and more Here are dozens of edgy, targeted characters hand-picked to help you find the inner you and express yourself in a distinctive stylish way. With cultural clues, readings, font varieties, and ideas for proper use. Don't embarrass yourself with bad ink! Shogo Oketani is an editor and author in Tokyo, Japan, and a long-time student of Japanese martial arts, philosophy, poetry, and history. Leza Lowitz is the author of twenty books of fiction and poetry and is owner/teacher at Sun and Moon yoga studio in Tokyo, Japan.

Typefaces come in thousands of shapes, sizes and styles. Like verbal language, with all its nuances, dialects, accents and tics, typography is not simply a container of meanings but a translator too. Different faces say distinct things to many people. Type projects authority and frivolity. Type is communication on so many different levels of perception and reception. Type Deck is a sampler of typographic personality and a primer of expressive visual communication. The letterforms are part of a shared language that have added to the diversity of graphic design. The Deck identifies characteristics and places particular forms in historical periods and aesthetic contexts.

Expand, inspire and invigorate your calligraphy practice today. Packed with fresh ideas for calligraphy techniques, styles and subjects, this book is a visual feast of inspiration for all abilities, whether you're new to calligraphy or looking to reinvigorate your practice. Boost your creativity with the help of more than 80 artworks by contemporary, international calligraphers, each demonstrating an interesting or innovative approach. Techniques include hot foiling, laser cutting and brush calligraphy, as well as general inspiration such as practising calligraphy on baubles, making calligraphy wrapping paper and customising your own tools. Explore both new and old methods and discover the basic skills to excel at this ancient art form. The art of calligraphy is the ultimate way to relax, restore and create beautiful pieces of art - and this book is sure to renew your creativity.

What goes on inside a paragraph of printed text? Cyrus Highsmith's Inside Paragraphs is an essential primer on the basics of typography that focuses specifically on the role of printed text within a paragraph. Engaging full-page illustrations and Highsmith's accessible explanations show the role of white space between letters, words, and lines. Perfect for students and professionals alike, this updated edition includes a new preface.

Helvetica is not only the preferred typeface of leading professionals, it is also an all-time favourite among the multitude of codes, signals and signs that flavour urban life. This book sings the praises of the honest worker and solo entertainer of typefaces, Helvetica, and of its forgotten creator and all those who have contributed to its unparalleled international march of triumph over the past forty years. Filled with pages of color images of Helvetica in use, from album covers and road signs to advertisements and product packaging, the designs gathered together in honor of Helvetica have been created by superb designers and anonymous amateurs from all over the world. The result is an exciting collection of this icon of modern design.

Insightful quotes written in Tibetan calligraphy are paired with photos of Buddhas from around the world to create this collection of timeless iconography. Calligraphy has held an honored place in the spiritual traditions of Tibet. Monks dedicate their lives to mastering the many subtleties of the art, often spending years transcribing sacred Buddhist manuscripts. The carefully composed lines and deliberate spatial awareness in each work of calligraphy within Sacred Scripts encourage reflection, mindfulness, and meditation. Within these pages, sacred mantras, seed syllables, and Buddhist quotes are presented in authentic Tibetan scripts. Photos of Buddha statues from around the world complement the calligraphy and create an ethereal mood of serenity. Addressing the stresses of our modern world and the demise of spiritual languages, Sacred Scripts provides insight and inspiration for attaining inner peace and well-being.

An entertaining, informative, and elegantly designed guide that makes understanding punctuation marks and symbols simple and fun. A rollicking linguistic ride for fans of Eats, Shoots & Leaves and Just My Type. What is the purpose of the comma - perhaps the most used symbol in the English language - and what are the proper uses of the asterisk? Do quote marks go inside or outside punctuation? What about a quote within a quote - a quote from someone quoting someone else? How much space goes on either side of an ellipsis? What's the difference between an en dash and an em dash? Snails and Monkey Tails is a show-stopping guide with more than 75 uniquely designed two-colour spreads. Award-winning graphic designer Michael Arndt explores the typographic origins, names, and shapes of both common punctuation marks and symbols, as well as the proper and diverse usage of each. From the full stop to the question mark, the semicolon to the en dash, symbols and marks are an integral part of language.

From neoclassical monuments to neon storefronts, Berlin is filled with beautiful typography. Over the past few years, the Berlin Typography project has been photographing the city's best examples of typography, both to celebrate the diversity of letterforms and to preserve its typographic heritage before the old signs of this rapidly changing city are removed and replaced. This book collects the best of these images and shows how walking through Berlin can be like a stroll through a living art gallery-if you're willing to look. Complete with over 200 full-color illustrations, this book showcases the typographic richness of Berlin, including its elaborate, ostentatious shop- front signs, the non-commercial typography of public buildings such as libraries and universities, and the fantastic array of type styles used on street signs and in the city's public transport system. The book also includes an introduction to the history of typography in Berlin as well as a look to its future. The book's captions locate each image within the city. Perfect for graphic designers or lovers of Berlin, this mesmerizing book effortlessly illustrates the role typography plays in our experience of the city.

The long awaited follow-up to our all-time bestseller Thinking with Type is here. Type on Screen is the definitive guide to using classic typographic concepts of form and structure to make dynamic compositions for screen-based applications. Covering a broad range of technologies-from electronic publications and websites to videos and mobile devices-this hands-on primer presents the latest information available to help designers make critical creative decisions, including how to choose typefaces for the screen, how to style beautiful, functional text and navigation, how to apply principles of animation to text and how to generate new forms and experiences with code-based operations. Type on Screen is an essential design tool for anyone seeking clear and focused guidance about typography for the digital age.

The bestselling introduction to designing the written word Typographic Design: Form & Communication is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word. Done well, typopgraphy can communicate so much more than the words themselves. Typographic design determines how you feel about a message, the associations you make, and ultimately, the overall success of the communication. Typographic design extends from the page to the screen, and is a critical element of almost any graphic design project. This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts. This new seventh edition has been fully updated with new coverage of contemporary typography processes, updated case studies, and new examples from branding, print, web, motion, and more. On-screen typographic design concepts are discussed in greater detail, and the online supplemental materials include new flashcards, terminology and quizzes. Understand design factors as they relate to type Explore communication and typographic messaging Learn how typography has evolved, and where it is headed Adopt established approaches to designing with type The irony of typographic design is that, when done well, it often goes unnoticed--but its impact on a project's overall success is undeniable. Typography can make or break a page, can enhance or overpower an image, and can obscure a message or bring it into sharp focus. It is one of the most powerful tools in the graphic designer's arsenal, and Typographic Design is the complete, practical introduction.

Letterforms are an inseparable part of a civilized literary landscape. At some distant point in history, letters started as representations of things in the world. Then, gradually, through a complex evolutionary process, they came to be defined as the closed shapes of a writing system. This photo-typographic essay is a meditation on this remarkable transition. Exploring the relationship between typography and the visual world around us, the essay looks at the twenty-six letters of the English version of the Roman alphabet in four manners: as the world presenting itself in the shape of a letter, as an intended letter in space, as a flat letter on paper, and finally as a pure geometric form embodied in a typeface. Familiar letterforms are presented in fresh, surprising ways, forming an homage to the beauty of type and a reflection on its ubiquity in our visual understanding of the world around us. Alongside the fascinating images, Ornan Rotem's text offers an overview and a detailed discussion of each letter. In this unusual book, text and image coalesce to create a modern day primer on letters: a typographic abecedarium.

Did the invention of movable type change the way that the word was perceived in the early modern period? In his groundbreaking essay "The Work of Art in the Age of Mechanical Reproduction," the cultural critic Walter Benjamin argued that reproduction drains the image of its aura, by which he means the authority that a work of art obtains from its singularity and its embeddedness in a particular context. The central question in The Aura of the Word in the Early Age of Print (1450-1600) is whether the dissemination of text through print had a similar effect on the status of the word in the early modern period. In this volume, contributors from a variety of fields look at manifestations of the early modern word (in English, French, Latin, Dutch, German and Yiddish) as entities whose significance derived not simply from their semantic meaning but also from their relationship to their material support, to the physical context in which they are located and to the act of writing itself. Rather than viewing printed text as functional and lacking in materiality, contributors focus on how the placement of a text could affect its meaning and significance. The essays also consider the continued vitality of pre-printing-press kinds of text such as the illuminated manuscript; and how new practices, such as the veneration of handwriting, sprung up in the wake of the invention of movable type.

Enjoy the colourful vernacular of a bygone era in this alphabetic guidebook to the slang of the 1930s. Often referred to as the Dirty Thirties, it was a time marked by economic hardship, unemployment, and excessive crime. The words and phrases reflect this, mirroring the concerns and vices of the day with a myriad of colloquialisms.

A showcase of London's street nameplates - from the curious to the ornate. All around London, you can find a remarkable public archive of lettering in the city's street nameplates. A unique collection of styles and forms that stretches back to the 17th century, these little labels hide in plain sight - we use their information daily, but too often fail to really notice them. And they aren't just visual anchors, telling us where we are; but temporal anchors too, telling us where we've come from. This expertly curated collection documents the most significant, beautiful and curious street signs, from enamel plates to incised lettering, the simples cast iron signs to gloriously ornamental architectural plaques. It's a visual and typographical journey through the history of a great metropolis. Along the way, the fascinating stories behind these unassuming treasures are uncovered, revealing where they came from before being affixed to brick or stone for decades to come. We're introduced to the iconic nameplates of the City of Westminster, the stunning tiled signs of Hampstead and the revival nameplates of Lambeth, as well as the ghost signs of the no-longer existent NE postal district. London Street Signs is a striking visual record of our collective history that will appeal to design and history enthusiasts alike.

Arrows, swashes, swooshes, globes, sunbursts and parallel, vertical and horizontal lines, words, letters, shapes and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. They primarily identify products, businesses and institutions, but they are also associated, hopefully in a positive way, with the ethos or philosophy of those entities. The 50 logos in this book are examples of good ideas in the service of representation, reputation and identification.

This book is the legacy of Emil Ruder, one of the originator of Swiss Style, famous throughout the world for the use of asymmetric layouts, use of a grid, sans-serif typefaces and flush left, ragged right text. His holistic approach is still recognized as fundamental for graphic designers and typographers all over the world. This volume represents a critical reflection on his teaching and practice and a life- time of accumulated knowledge. Beyond that, it is a comprehensive masterpiece seen in its overall structure: in the themes presented, in the comparison of similarities and contrasts, in the richness of the illustrations and the harmoniously inserted types. Behind the purely pedagogic examples of exact proportions, a rich, philosophical thinking shines through. Today, more than forty years after this book was first published, it is still widely used and referenced. unabbreviated edition of the 1967 original edition masterpiece that is still one of the most important manuals in the field capturing Ruder's ideas, methods and approaches carefully selected examples