InDesign is now regarded as the industry standard in desktop publishing and is very widely used by publishing professionals and non-specialists alike. Many users have a pressing need for automation of their workflows but have been reluctant to get started because of the lack of a simple internal mechanism for recording steps, like Photoshop and Illustrator actions. Instead InDesign relies on scripting which, for many InDesign users, may seem a little too much like hard work. In fact, InDesign comes with all the tools necessary for creating scripts and scripting is not that difficult-it can even be fun! This book is aimed at the general user and provides an introduction to scripting InDesign, using JavaScript to create simple cross-platform solutions. It also gives a general introduction to XML, DTDs and XSLT, before showing how to automate the importing and exporting of XML data. Learn proactively through step-by-step tutorials on creating JavaScript solutions: the Try it for yourself! approach allows you to see for yourself how scripts are put together. Create scripts that manipulate text and images, build documents automatically and output them as interactive PDFs. Become familiar with the InDesign object model: as you work through the book, you will make repeated use of the essential syntax for manipulating InDesign objects such as document, pages, text frames, graphics and preferences. Create user interfaces to make your scripts more flexible and user-friendly. Rather than just creating scripts which always perform the same steps, you will learn to user ScriptUI to provide users with the ability to make choices that determine what the script will do. Learn how to automate XML import and export and provide an interface which allows the user to filter import by supplying parameter values. Please note that the work files for this book can now be downloaded at the following URL: http: //www.grantgamble.com/downloads/indesigncs5js1.zip

What do we read when we read a text? The author's words, of course, but is that all? The prevailing publishing ethic has insisted that typography-the selection and arrangement of type and other visual elements on a page-should be an invisible, silent, and deferential servant to the text it conveys. This book contests that conventional point of view. Looking at texts ranging from the King James Bible to contemporary comic strips, the contributors to Illuminating Letters examine the seldom considered but richly revealing relationships between a text's typography and its literary interpretation. The essays assume no previous typographic knowledge or expertise; instead they invite readers primarily concerned with literary and cultural meanings to turn a more curious eye to the visual and physical forms of a specific text or genre. As the contributors show, closer inspection of those forms can yield fresh insights into the significance of a text's material presentation, leading readers to appreciate better how presentation shapes understandings of the text's meanings and values. The case studies included in the volume amplify its two overarching themes: one set explores the roles of printers and publishers in manipulating, willingly or not, the meaning and reception of texts through typographic choices; the other group examines the efforts of authors to circumvent or subvert such mediation by directly controlling the typographic presentation of their texts. Together these essays demonstrate that choices about type selection and arrangement do indeed help to orchestrate textual meaning. In addition to the editors, contributors include Sarah A. Kelen, Beth McCoy, Steven R. Price, Leon Jackson, and Gene Kannenberg Jr.

Shouldn't your boat's name look as distinctive as your boat?

A well-chosen and well-designed name on a transom or topsides is the finishing touch and creates the ultimate first impression for any boat. Your boat's name is the single most highly visible clue to your nautical interests and sensibilities. Whether the name is whimsical ("Y-Knot"), classical ("Terpsichore"), irreverent ("Aquaholic"), mythical ("Valkyrie"), sly ("For Sail"), romantic ("Wayfarer"), or full of attitude ("Bite Me"), it won't communicate your message without an effective design. Choose the lettering and graphic style that best expresses your boating aspirations and personality. Communicate your choices to a letterer, vinyl lettering shop, or a designer. Browse 1,500 boat names and explore resources for expanded research. Take a visual tour through the history of boat naming and across a seascape of boat transoms and topsides. Work with hand-painted, gold-leaf, vinyl or lighted display lettering.

This book reviews the circumstances that led to what Paul Renner called "the inflation of historicism," places his response to that problem in the context of the Weimar Republic, details how the German attributes with which he began the project were displaced from the typeface that emerged in 1927, demonstrates that Futura belongs to a new category of serif-less roman fonts rooted in Arts and Crafts lettering, and considers why the specifically German aspects of the project have gone unrecognized for over seventy years. Renner's writing is compared to ideas prevalent in early twentieth-century German cultural discourse, and Futura's design process is placed in the context of Renner's personal experience of Weimar's social and economic crises. Objective measurements are employed to establish the relationship between drawings attributed to Renner and are used to compare features of Futura with other fonts of the period.

First published in 1978, Typography: Design and Practice is now established as a landmark introduction to working with text. Although writing at the dawn of computerized typesetting, Lewis's basic principles and design advice still stand strong. This remastered edition provides both an overview of the history of typeface design and an easy-to-understand grounding in the practice of choosing fonts and laying out of text. Essential reading for graphic designers, typographers and anyone with an interest in the printed page.

Now back in print, "the ultimate book-lover's gift book" (Los Angeles Times) In 1561-62 the master calligrapher Georg Bocskay (died 1575), imperial secretary to the Holy Roman Emperor Ferdinand I, created Mira calligraphiae monumenta (Model Book of Calligraphy) as a demonstration of his own preeminence among scribes. Some thirty years later, Ferdinand's grandson, the Emperor Rudolf II, commissioned Europe's last great manuscript illuminator, Joris Hoefnagel (1542-1600), to embellish the work. The resulting book is at once a treasury of extraordinary beauty and a landmark in the cultural debate between word and image. Bocskay assembled a vast selection of contemporary and historical scripts for a work that summarized all that had been learned about writing to date-a testament to the universal power of the written word. Hoefnagel, desiring to prove the superiority of his art over Bocskay's words, employed every resource of illusionism, color, and form to devise all manner of brilliant grotesques, from flowers, fruit, insects, and animals to monsters and masks.

After reading brief nonfiction passages about science, geography, or history topics, students answer multiple-choice and short-answer questions to build seven essential comprehension skills.

Offbeat, eye-catching typefaces add a sharp, contemporary look to display ads, posters, signs, menus, and other graphic projects. Fonts include the jagged-edged style of Ransom Note, playful Kidprint and Fingerpaint, angular Desert Rat, whimsical Crazy Eights, and dozens more: Ninja, Hardscrabble, Everglades, Double Take, Bushman, Bramble, and Aspodistra.

EARLY GIANTS.

Johann Gutenberg.

William Caxton.

Aldus Manutius.

Claude Garamond.

William Caslon.

John Baskerville.

Giambattista Bodoni.

MODERN PIONEERS.

Frederic W. Goudy.

Morris Fuller Benton.

Rudolf Koch.

Oswald Cooper.

William Addison Dwiggins.

Eric Gill.

Stanley Morison.

Jan Van Krimpen.

Robert Hunter Middleton.

Beatrice Warde.

Jan Tschichold.

Designers and Their Typefaces.

Over 800 Art-Nouveau florals, swirls, women, animals, borders, scrolls, wreaths, spots and dingbats, copyright-free.

Examines the use of filmsetting, hot metal, and computers in setting type and how these systems have influenced book design.

The Evolution of Type takes the reader on a journey through the development of type design and typographic style from the mid-15th century to the present day, by way of 100 typefaces. Chosen to represent the key elements of style and form used by the punch cutters, calligraphers and designers of their day, and presented in chronological order according to release date, each typeface is discussed in terms of its origins and its impact on the design and print industry, and latterly the additional considerations for screen use. Versions released in metal-foundry type for hand-setting, as hot-metal type for the monotype and linotype machines, as phototype, and as digital revivals or originals, are covered in detail alongside information about the people responsible for the design and development of each adaptation of the typeface. Key glyphs from each face are annotated to indicate the specific features that mark out how typeface design has evolved over the last 500 or so years, and visual comparisons illustrate how typefaces created years ago have influenced the design of many contemporary releases. For the general reader, this book offers a thorough history of the typefaces we have been reading for decades; for typographers and designers, it is a valuable resource that will help to inform their choice of the most appropriate typeface for a project.

This lush, three-volume slipcased set catalogues the V&A's superb collection of Western illuminated manuscripts. Providing a history of an art form spanning eight centuries as an integral part of the decorative arts, it documents not only the practice of medieval and Renaissance illumination, but also the survival of medieval bookmaking crafts alongside printing in the post-Renaissance period--and their revival in the 19th century. The three volumes bring together for the first time works such as the St. Denis Missal of 1350 and the Chambord Missal of 1844, the Sanvito Petrarch of 1463-64 and William Morris's "Book of Verse "of 1870. Catalogue descriptions discuss each work in detail and pay particular attention to the changing ways in which they have been evaluated and used through the centuries.

The typograhic grid is a child of constructive art. This book offers a collection of about two dozen typographic works of the author including books, brochures and art catalogues. The works, documented in schematic drawings and many individual illustrations, are not meant to be recipes; instead, they should provide the reader with impulses of how he himself can set design processes in motion from the outset. The many-sidedness of design with grid systems should be made manifest

Comic Sans is one of the most used and most reviled typefaces of the digital age. How was it made? How could it spawn a thousand jokes and yet still be so widely praised by educators? What does its accidental creator think of its use and misuse? This quirky and unique book examines how the computer transformed type into something that anyone could use and have an opinion on; how a typeface, correctly used, may sell us almost anything; and how new types with names such as Sunday Flicker, Pinky Stone and Irongate (to name but three out of the hundreds issued this year) each attempt to keep the alphabet exciting and new.

Early in this century, Futurist and Dada artists developed brilliantly innovative uses of typography that blurred the boundaries between visual art and literature. In this text, Johanna Drucker shows how later art criticism has distorted our understanding of such works. She argues that Futurist, Dadaist, and Cubist artists emphasized materiality as the heart of their experimental approach to both visual and poetic forms of representation; by mid-century, however, the tenets of New Criticism and High Modernism had polarized the visual and the literary. Drucker suggests a methodology closer to the actual practices of the early avant-garde artists, based on a re-reading of their critical and theoretical writings. After reviewing theories of signification, the production of meaning, and materiality, she analyzes the work of four poets active in the typographic experimentation of the 1910s and 1920s: Ilia Zdanevich, Filippo Marinetti, Guillaume Apollinaire, and Tristan Tzara.

Typography is the most effective tool that graphic designers use to express ideas and convey a message. The ability to choose the right typeface for the right job, to design readable and legible pages, and to marry type and image to create visually compelling results are skills that every designer must master. This book introduces the student to the basic principles of typography with clear examples from international practitioners, interviews with designers and typographers, plus exercises to reinforce the concepts covered. With its attractive layout, approachable text and skillful use of typography on every spread, the author sets the standard to inspire the beginning student of design.

An original account of the life and work of legendary designer Jan Tschichold and his role in the movement in Weimar Germany to create modern graphic design Richly illustrated with images from Jan Tschichold's little-known private collection of design ephemera, this important book explores a legendary figure in the history of modern graphic design through the artists, ideas, and texts from the Bauhaus that most influenced him. Tschichold (1902-1974), a prolific designer, writer, and theorist, stood at the forefront of a revolution in visual culture that made printed material more elemental and dynamic. His designs were applied to everyday graphics, from billboard advertisements and business cards to book jackets and invoices. This handsome volume offers a new understanding of Tschichold's work, and of the underlying theories of the artistic movement he helped to form, by analyzing his collections: illustrations, advertisements, magazines, and books by well-known figures, such as Kurt Schwitters, El Lissitzky, Aleksandr Rodchenko, and Laszlo Moholy-Nagy, and lesser-known artist-designers, including Willi Baumeister, Max Burchartz, Walter Dexel, and Piet Zwart. This book also charts the development of the New Typography, a broad-based movement across Central Europe that included "The Ring," a group formed by Schwitters in 1927. Tschichold played a crucial role in defining this movement, documenting the theory and practice in his most influential book, The New Typography (1928), still regarded as a seminal text of graphic design.

We are all type consumers and interact with type in our everyday lives. Typefaces in all shapes and sizes evoke an emotional response and trigger associated memories before we've even read the words. How to Draw Type and Influence People shows how we use type to understand different messages. Each typeface is introduced and explained and then creative exercises show the reader how to draw each font and invite them to explore the associations evoked by the styles, to reveal why they have come about and how to create their own versions. Ideal for all those who work with type daily, this book provides an accessible way in to the world of typefaces, for the general reader, but also graphic designers who want to explore fonts in more detail and design their own letterforms.

New in paperback, "The Typography Workbook" provides an at-a-glance reference book for designers on all aspects of type.

The book is part of Rockport's popular Workbook series of practical and inspirational workbooks that cover all the fundamental areas of the graphic design business. This book presents an abundance of information on type - the cornerstone of graphic design - succinctly and to the point, so that designers can get the information they need quickly and easily.

Whereas many other books on type are either very technical or showcase oriented, this book offers ideas and inspiration through hundreds of real-life projects showing successful, well-crafted usage of type. The book also offers a variety of other content, including choosing fonts, sizes, and colors; incorporating text and illustrations; avoiding common mistakes in text usage; and teaching rules by which to live (and work) by.