Typography, the art of designing printed words, was once the domain of an elite few artists but has become an area with which millions of people engage daily. The widespread usage of digital devices from laptops to tablets and smart phones which are used for written communications means that we are regularly asked to make decisions about the fonts, sizes, and layouts we use in our writing. This broadening engagement with the field of typography has led to a perceptible shift from debates about legibility and technicalities to conversations about which fonts best reflect the writer's personality or style . In this Very Short Introduction, Paul Luna offers a broad definition of typography as design for reading, whether in print or on screens, where a set of visual choices are taken to make a written message more accessible, more easily transmitted, more significant, or more attractive. Considering the development of letterforms and the shapes of letter we use, Luna discusses the history behind our modern day letters and fonts, before considering the issues behind key typographic decisions, and the differences between printed and on-screen typography. Presenting any piece of typography as a fundamental design choice, Luna introduces the options available today, and explores the reasons why key typographic decisions are made. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

In this volume honoring the well-known scholar of illuminated manuscripts, 38 senior scholars have contributed essays of their research, with b/w plates of the highest quality included for their illustration. There are essays on marginalia, the interaction of text and image, cultural context, and workshop methods. Seven essays are included on artists and scribes (one is in Italian), with contributions by Lilian Armstrong (Wellesley College, Massachusetts), Benjamin David (Lewis and Clark College, Portland, Oregon), and Lawrence Nees (U. of Delaware). Indexes are included of manuscripts, printed books, artists, scribes and painters, owners, and patrons. A complete bibliography of Alexander (Institute of Fine Arts, New York U.) is also provided.

Talbot Baines Reed wrote in a period of transition when hot metal typesetting and offset printing were transforming the scale and scope of printing. In the previous 350 years, England had experienced civil war and started the Industrial Revolution. The dissemination of printed information and learning is inextricable to this history, and the art with which this was done is a quintessential part of English culture. Reed is distinctly aware of the great debt that his contemporaries had to the early typographers (notable among them William Caslon - considered the first great English typographer - and John Baskerville), and everywhere in his work is this shown in his meticulous and unstinting presentation of the fascinating details of their artistic exploration and expression. Modern readers will enjoy the technical and historical insight this work affords, and also find the style and presentation fresh and engaging.

In the ambitious dream of a futurist reconstruction of the universe pursued by the movement founded by Filippo Tommaso Marinetti, which ranged from the arts to the most diverse aspects of life, the renewal of postal communication methods also found its place, with proposals that covered the entire sector, from postcards to letterheads and envelopes, from stamps to interpersonal correspondence. Futurism, in fact, has not limited itself to using the post office network to spread its ideas in every part of the world, but also created a new postal style, conceiving many solutions of modern graphics and even post-postal correspondence via computer and cell phone, made up of synthesis, laconicity, conventional symbolism and abbreviations. The book explores this little-known chapter of Futurism through the material of the Echaurren Salaris Collection, the richest in the world with regard to magazines, posters, books and futurist documents, as well as an indispensable reference for the knowledge of this movement. Text in English and Italian.

Pushing the boundaries of design, from MacBook to letterpress Dafi Kuhne is a Swiss designer who works with analog and digital ways to produce fresh and unique letterpress-printed posters. Using very different kinds of instruments, from a MacBook to a pantograph, for his compositions, he pushes the boundaries of design. Never afraid of getting his hands dirty in his creative workshop, Kuhne embraces the labor involved in the entire process of creating a poster from initial idea to finished product. Fusing modern means with the century-old tradition of the letterpress, he forms a new vocabulary on how to communicate through type and form in a truly un-nostalgic way. Never retro, his work is a clever response to the search for new ways of graphic expression: true print.

Discover the incredible power of fonts - how they influence your decisions, alter your perceptions, stir your emotions and change how you understand the world. Graphic designer Sarah Hyndman shares her infectious enthusiasm for fonts in this visually inspiring, beautifully designed, immersive and interactive study, including quizzes, tests and case-studies. 'A fascinating insight into how type can influence our feelings, our senses, and even our taste' -- Professor Charles Spence, University of Oxford 'Most books about fonts are written for designers - Sarah brings the power of fonts to everyone' -- Patrick Burgoyne, Editor of Creative Review 'This book is an inspiration' -- ***** Reader review 'Ground-breaking' -- ***** Reader review 'Beautiful and fun! A fantastic read' -- ***** Reader review 'Love this book! Couldn't put it down and read it from cover to cover' -- ***** Reader review 'A really interesting and insightful book' -- ***** Reader review ********************************************************************************************************* We all constantly interact with type in almost every aspect of our lives. But how do fonts affect what we read and influence the choices we make? This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. They're hidden in plain sight, they trigger memories, associations and multisensory experiences in your imagination. * Fonts can alter the meanings of words right before your very eyes. * See what personalities fonts have, and what they reveal about YOUR personality. * Explore how you respond to fonts emotionally and can make fonts work for your message. * Be amazed that a font has the power to alter the taste of your food. This book is a must-read for anyone interested in typography and graphic design professionally but also a fascinating insight for anyone interested in giving words impact or anyone wanting to know more about how type can be used to influence us.

After reading brief nonfiction passages about science, geography, or history topics, students answer multiple-choice and short-answer questions to build seven essential comprehension skills.

Copiously illustrated by foremost script designer, this complete course covers all the basics for commercial artists: tools, materials, various letter styles, etc.

A classic and essential text for designers since 2009, Layout Essentials: 100 Design Principles for Using Grids just got better with a fresh exploration of its design principles, updated text, and new photos and international graphics. Grids are the basis for all design projects, and learning how to work with them is fundamental for all graphic designers. From working with multi-column formats to using type, color, images, and more, Layout Essentials not only demonstrates, using real world examples, how to use grids effectively, but shows you how to break the rules to use them effectively, too. This revised and updated version of Layout Essentials is your one-stop reference and resource for all layout design projects.

Of all his contributions to the graphic arts, Hermann Zapf's (1918-2015) dedication to sharing his knowledge may be regarded as one of his most enduring achievements. And no institution benefited more from his generosity than Rochester Institute of Technology where, in 1979, he began to teach a series of summer classes in Advanced Calligraphy. The classes attracted an international group of accomplished graphic artists whose hours spent with Zapf became treasured memories. This new book - Manuale Calligraphicum - was conceived as a way to honor Hermann Zapf's legacy at RIT by offering a select group of accomplished former students an opportunity to share, through their art, what those classes meant to them. The specifications for submissions were simple: design an original calligraphic alphabet or quotation that could be presented and formatted in the manner of Professor Zapf's famous model book Feder und Stichel (1950) and printed letterpress to the very highest standards. The variety and quality of the work submitted has been extraordinary. The Cary Collection is proud to present this selection of 19 works from 15 calligraphers as their tribute to a master teacher and dear friend. Limited edition of 325 copies, designed by Jerry Kelly and letterpress printed on Hahnemuhle paper by Bradley Hutchinson. Manuale Calligraphicum Contributing Artists: Larry Brady, Marsha Brady, Annie Cicale, Rick Cusick, Claude Dieterich A, Reggie Ezell, Peter Fraterdeus, Kris Holmes, Jerry Kelly, Peter Noth, Marcy Robinson, Ina Saltz, Steven Skaggs, John Stevens, Julian Waters

Over 800 Art-Nouveau florals, swirls, women, animals, borders, scrolls, wreaths, spots and dingbats, copyright-free.

Lavishly illustrated with more than 450 images, "A Typographic Workbook, Second Edition" explains the process successful designers use to select, space, and creatively integrate fonts. This essential text demonstrates the use of type as a dynamic and expressive communication tool. This edition provides new and updated coverage of a broad range of topics-from a logical, clear historical overview of the craft to the latest digital technologies. Known for its highly interactive format, this "Second Edition" continues to include helpful review questions and multiple-choice quizzes, as well as many new projects and skill-building exercises that help readers immediately apply what they have learned. "A Typographic Workbook, Second Edition" is a valuable professional resource for working designers and an indispensable training tool for graphic design students.

The projects in this book began as a list Stefan Sagmeister found in his diary under the title "Things I have learned in my life so far." Given an incredible amount of freedom by some of his clients, he began transforming these aphorisms into typographic works; they have since appeared as French and Portuguese billboards, a Japanese annual report, on German television, in an Austrian magazine, as a New York direct mailer and as an American poster campaign. Taken together, the collection is part design project, part work of art, part examination of the pursuit of happiness. To this end, noted designer Steven Heller, art critic and curator Nancy Spector and psychologist and Happiness: The Science Behind Your Smile author Daniel Nettle contribute essays to the book. The new edition contains three additional signatures (48 pages) covering new works, such as the Dietch Gallery exhibition in SOHO that coincided with the book's opening and The Happy Film, a documentary that Stefan is launching next autumn.

"This book is a single-source guide to planning, designing and printing successful projects using the Adobe Creative Suite 5. Packed with real-world design exercises, this revised edition is fully updated to align with CS5. Now in full color throughout, along with dozens of sidebars and step-by-step descriptions, this complete resource walks readers through the design process in the same order actual projects are implemented, with content that progresses from planning through execution. Graphic designers are sure to increase their skill and boost their creativity with the use of this book"--

Interdisciplinary and intercultural experience coupled with sophisticated knowledge and skills are required for devising appropriate, differentiated design solutions for the global context. Ruedi Baur and his research team investigate and analyse visual graphics from different cultures and identify their specific principles of depiction. The research was preceded by a comprehensive case study on the coexistence of Chinese and Latin as well as Arabic and Latin writing. The study culminates in an examination of the conditions under which the coexistence of diverse writing systems can enhance intercultural visual communication. This theme occupies designers in all cultures whose goal it is to promote global understanding while preserving the diversity of languages and writing systems.

The classic "Designing with Type" has been completely redesigned, with an updated format and full color throughout. New information and new images make this perennial best-seller an even more valuable tool for anyone interested in learning about typography. The fifth edition has been integrated with a convenient website, www.designingwithtype.com, where students and teachers can examine hundreds of design solutions and explore a world of typographic information. First published more than thirty-five years ago, "Designing with Type" has sold more than 250,000 copies--and this fully updated edition, with its new online resource, will educate and inspire a new generation of designers.

This vibrant book tells the history of the Modernist design movement and how it completely revolutionized graphic design. Graphic Design as an artistic genre wasn't universally accepted until the early 20th century. This striking book focuses on the pivotal years of 1919-1933 to show how fifty artists redefined the field and helped create modern graphic design. Art historian and graphic artist Alston Purvis provides a concise and engaging overview of the dawn of modern graphic design and the artistic possibilities that were laid bare in a seismically shifting Europe. He explores how a variety of burgeoning and established movements contributed to the innovations of graphic design such as the German Dadaists, the Bauhaus School, and the European avant-garde artists. He looks at how groundbreaking trends in typography, the rise of consumerism, and a new focus on schools of graphic design combined to create a new language of design that is still in use today. Featuring the designs of 50 pioneering artists, such as Walter Gropius, Paul Klee, and El Lissitzky, this book shows how their work in color, typography, and composition broke conventions and set new standards in a seminal period of graphic design.

Type designers are fanatical; living, breathing and eating type as they strive to create fonts capable of withstanding the test of time. This new book aims to be the definitive resource for aspiring typographers with profiles and interviews of ten internationally renowned typeface designers on the state of typography. While they work with different alphabets or characters - Roman, Cyrillic and Chinese - they share a common bond as they work to improve visual communication. Also included is a showcase of contemporary applications. What's your type?

Typography for Screen features various creative typography projects for screens in different devices and applications, such as motion graphics, webpage design, and conceptual experiments and explores typographic application in visual and information hierarchies within the digital screen envi- ronment. Exclusive interviews with designers and studios integrate different knowledge and design philosophies consti- tuting a true source of inspiration for designers and students. It includes QR codes with links to the designers' webpages showing the typefaces in use.

The art of calligraphy is seen as the epitome of Chinese culture. Originating in the earliest abstract symbols carved on cave walls, animal bones and tortoise shells by the ancient Chinese people, over several thousand years calligraphy has become far more than a means of writing and recording events. This book provides an accessible, illustrated introduction to the history of calligraphy from the beginning of the Chinese written language, the methods and styles used by calligraphers through the ages, and the influence that calligraphy has had on modern art around the world.

Winner - American Graphic Design Award, Graphic Design USA Conveying the authors' love of the letterpress process and product, this book presents the technical, historical, aesthetic and practical information necessary for both students and instructors. The 2nd edition of For the Love of Letterpress includes an updated gallery of contemporary images of letterpress printing, as well as a new chapter of letterpress assignments from the United States, United Kingdom and Europe. Both additions attest to the dynamic and continued relevance of the media. The authors show how contemporary digital processes have expanded the boundaries of traditional letterpress. By writing with passion and experience, they indicate why a 15th century printing technology based upon crafting with one's hands, still has appeal and value to 21st century artists and designers. Whether incorporated into an academic curriculum or used for self-study, For the Love of Letterpress is a must for students who wish to learn letterpress and instructors seeking inspiration and reference.

Have you always wanted to try hand lettering, but aren't quite sure how to begin? You've picked up the right book! The ABCs of Hand Lettering is your trusty guide and the perfect first step to starting a wonderful new hobby. Learn the difference between serif, sans serif, script, and decorative fonts; find out how to put together letters and words; and come up with your very own hand-lettered work. Practice with the exercises to discover your most creative side! By the end of this book, you'll definitely always be creating.