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Books > Arts & Architecture > Industrial / commercial art & design > Typography
Now back in print, "the ultimate book-lover's gift book" (Los
Angeles Times) In 1561-62 the master calligrapher Georg Bocskay
(died 1575), imperial secretary to the Holy Roman Emperor Ferdinand
I, created Mira calligraphiae monumenta (Model Book of Calligraphy)
as a demonstration of his own preeminence among scribes. Some
thirty years later, Ferdinand's grandson, the Emperor Rudolf II,
commissioned Europe's last great manuscript illuminator, Joris
Hoefnagel (1542-1600), to embellish the work. The resulting book is
at once a treasury of extraordinary beauty and a landmark in the
cultural debate between word and image. Bocskay assembled a vast
selection of contemporary and historical scripts for a work that
summarized all that had been learned about writing to date-a
testament to the universal power of the written word. Hoefnagel,
desiring to prove the superiority of his art over Bocskay's words,
employed every resource of illusionism, color, and form to devise
all manner of brilliant grotesques, from flowers, fruit, insects,
and animals to monsters and masks.
This unique card game lets you test how type savvy you are! For
everyone who wants to get to know fonts a little better, what
better way than to go on a date? Struggling to decide between Arial
and Times New Roman for your CV? Can't tell the difference between
Brush Script and Bodoni? Understand type in a totally new way with
this fun new game. The attractive gift box includes a booklet
explaining type psychology and provides suggestions for four games
to play. Fifty cards feature different fonts to choose from: make
your selection, then turn over to find out what the type you're
attracted to says about the type of character you are!
A fully-illustrated guide to the treasures of the Cary Graphic Arts
Collection in Rochester, NY. Since its founding in 1969, the Cary
Graphic Arts Collection at Rochester Institute of Technology has
grown from the personal library of its namesake Melbert B. Cary
Jr., to one of the nation's premier libraries on graphic
communication history. Highlights of the Cary Graphic Arts
Collection brings this history to life with a selection of items
that not only exemplify the scope and mission of the library, but
are treasures in their own right. The catalog features milestones
in the history of printing, diverse examples of fine press
printing, artists' books, and rare artifacts from The New York
Times Museum of the Recorded Word. Stephen K. Galbraith is Curator
and Amelia Hugill-Fontanel Assistant Curator at the Cary Graphic
Arts Collection; Kari Horowicz is Librarian for the College of
Imaging Arts and Sciences.
The Evolution of Type takes the reader on a journey through the
development of type design and typographic style from the mid-15th
century to the present day, by way of 100 typefaces. Chosen to
represent the key elements of style and form used by the punch
cutters, calligraphers and designers of their day, and presented in
chronological order according to release date, each typeface is
discussed in terms of its origins and its impact on the design and
print industry, and latterly the additional considerations for
screen use. Versions released in metal-foundry type for
hand-setting, as hot-metal type for the monotype and linotype
machines, as phototype, and as digital revivals or originals, are
covered in detail alongside information about the people
responsible for the design and development of each adaptation of
the typeface. Key glyphs from each face are annotated to indicate
the specific features that mark out how typeface design has evolved
over the last 500 or so years, and visual comparisons illustrate
how typefaces created years ago have influenced the design of many
contemporary releases. For the general reader, this book offers a
thorough history of the typefaces we have been reading for decades;
for typographers and designers, it is a valuable resource that will
help to inform their choice of the most appropriate typeface for a
project.
The complete guide to achieving classical type and book design with
a keyboard and screen. How do we absorb the lessons of the printing
tradition's hot metal past and bring them to the digital era?
Distinguished designer Mark Argetsinger guides the reader through
every aspect of modern book design and production - from the
choosing the proper typeface and leading of type to the choice of
paper and specifications for binding. Chapters include "The
Classical Tradition," "A Short History of Typographical
Variations," "Desktop Publishing," "Composition," and "OpenType
Fonts and Font Editing." Illustrated with over 425 images and
diagrams, many in color, Argetsinger discusses and delineates
typography as a discipline, situating it among other art forms. Two
appendices cover the history of cast-type ornaments and of Greek
typography. Throughout there is special reference to the historical
printers' grammars-from Moxon to De Vinne-that serve as a
present-day apprenticeship in the traditions of classical
typography. Whether a novice or an expert, readers will gain a
deeper appreciation for text, and all its rules of form, that can
make words on a page a joy to the eye.
Expand, inspire and invigorate your calligraphy practice today.
Packed with fresh ideas for calligraphy techniques, styles and
subjects, this book is a visual feast of inspiration for all
abilities, whether you're new to calligraphy or looking to
reinvigorate your practice. Boost your creativity with the help of
more than 80 artworks by contemporary, international calligraphers,
each demonstrating an interesting or innovative approach.
Techniques include hot foiling, laser cutting and brush
calligraphy, as well as general inspiration such as practising
calligraphy on baubles, making calligraphy wrapping paper and
customising your own tools. Explore both new and old methods and
discover the basic skills to excel at this ancient art form. The
art of calligraphy is the ultimate way to relax, restore and create
beautiful pieces of art - and this book is sure to renew your
creativity.
This vibrant book tells the history of the Modernist design
movement and how it completely revolutionized graphic design.
Graphic Design as an artistic genre wasn't universally accepted
until the early 20th century. This striking book focuses on the
pivotal years of 1919-1933 to show how fifty artists redefined the
field and helped create modern graphic design. Art historian and
graphic artist Alston Purvis provides a concise and engaging
overview of the dawn of modern graphic design and the artistic
possibilities that were laid bare in a seismically shifting Europe.
He explores how a variety of burgeoning and established movements
contributed to the innovations of graphic design such as the German
Dadaists, the Bauhaus School, and the European avant-garde artists.
He looks at how groundbreaking trends in typography, the rise of
consumerism, and a new focus on schools of graphic design combined
to create a new language of design that is still in use today.
Featuring the designs of 50 pioneering artists, such as Walter
Gropius, Paul Klee, and El Lissitzky, this book shows how their
work in color, typography, and composition broke conventions and
set new standards in a seminal period of graphic design.
Typography, the art of designing printed words, was once the domain
of an elite few artists but has become an area with which millions
of people engage daily. The widespread usage of digital devices
from laptops to tablets and smart phones which are used for written
communications means that we are regularly asked to make decisions
about the fonts, sizes, and layouts we use in our writing. This
broadening engagement with the field of typography has led to a
perceptible shift from debates about legibility and technicalities
to conversations about which fonts best reflect the writer's
personality or style . In this Very Short Introduction, Paul Luna
offers a broad definition of typography as design for reading,
whether in print or on screens, where a set of visual choices are
taken to make a written message more accessible, more easily
transmitted, more significant, or more attractive. Considering the
development of letterforms and the shapes of letter we use, Luna
discusses the history behind our modern day letters and fonts,
before considering the issues behind key typographic decisions, and
the differences between printed and on-screen typography.
Presenting any piece of typography as a fundamental design choice,
Luna introduces the options available today, and explores the
reasons why key typographic decisions are made. ABOUT THE SERIES:
The Very Short Introductions series from Oxford University Press
contains hundreds of titles in almost every subject area. These
pocket-sized books are the perfect way to get ahead in a new
subject quickly. Our expert authors combine facts, analysis,
perspective, new ideas, and enthusiasm to make interesting and
challenging topics highly readable.
Typography for Screen features various creative typography projects
for screens in different devices and applications, such as motion
graphics, webpage design, and conceptual experiments and explores
typographic application in visual and information hierarchies
within the digital screen envi- ronment. Exclusive interviews with
designers and studios integrate different knowledge and design
philosophies consti- tuting a true source of inspiration for
designers and students. It includes QR codes with links to the
designers' webpages showing the typefaces in use.
In this volume honoring the well-known scholar of illuminated
manuscripts, 38 senior scholars have contributed essays of their
research, with b/w plates of the highest quality included for their
illustration. There are essays on marginalia, the interaction of
text and image, cultural context, and workshop methods. Seven
essays are included on artists and scribes (one is in Italian),
with contributions by Lilian Armstrong (Wellesley College,
Massachusetts), Benjamin David (Lewis and Clark College, Portland,
Oregon), and Lawrence Nees (U. of Delaware). Indexes are included
of manuscripts, printed books, artists, scribes and painters,
owners, and patrons. A complete bibliography of Alexander
(Institute of Fine Arts, New York U.) is also provided.
Ornate, decorative letters (formed with long tails and flourishes) will add panache and style to ads, posters, signs, menus-almost any print project. Fonts include El Greco, Raffia Initials, Cantini Casual, Mardi Gras Regular, Italian Slab Fancy, dozens more.
Edward Johnston (1872-1944) and Eric Gill (1882-1940) were
originators of two of the world's most enduring typefaces.Johnston
still stands as London's primary 'wayfinding' lettering, while Gill
Sans is the type of choice within many public and private
organisations across the UK today. This book celebrates their
significant contribution to Britain's visual culture. Tracing the
story of each typeface from inception to the present day, Mark
Ovenden skilfully draws together a complex joint history that
incorporates Edward Johnston's and Eric Gill's friendship and
occasional collaboration, the myriad of revisions to both typeface
designs, and the enduring appeal of the two typefaces over the last
century among a range of clients, most notably the London
Underground (Johnston) and the BBC (Gill Sans). Including rarely
seen imagery, this fascinating book is must for all typography,
design and cultural history enthusiasts.
Have you always wanted to try hand lettering, but aren't quite sure
how to begin? You've picked up the right book! The ABCs of Hand
Lettering is your trusty guide and the perfect first step to
starting a wonderful new hobby. Learn the difference between serif,
sans serif, script, and decorative fonts; find out how to put
together letters and words; and come up with your very own
hand-lettered work. Practice with the exercises to discover your
most creative side! By the end of this book, you'll definitely
always be creating.
DESIGNS AND TECHNIQUES FOR ORNAMENTAL FONTS AND FLOURISHES THAT
CREATE EXQUISITE HAND-LETTERED WORKS OF ART Learn the art of
hand-lettering. This step-by-step workbook teaches you how to craft
pretty letters and flowers of all sorts. Use your newfound
botanical lettering skills to make cards, wedding invitations,
banners, tags, paper bouquets and other fun projects.
Comic Sans is one of the most used and most reviled typefaces of
the digital age. How was it made? How could it spawn a thousand
jokes and yet still be so widely praised by educators? What does
its accidental creator think of its use and misuse? This quirky and
unique book examines how the computer transformed type into
something that anyone could use and have an opinion on; how a
typeface, correctly used, may sell us almost anything; and how new
types with names such as Sunday Flicker, Pinky Stone and Irongate
(to name but three out of the hundreds issued this year) each
attempt to keep the alphabet exciting and new.
This volume catalogues manuscripts from and in Wales.
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