Textile quality assurance is the process of designing, producing, and evaluating products to determine whether or not they meet the quality level desired by a company's target market." Quality Assurance for Textiles and Apparel, "2nd Edition, reflects the industry's best practices for providing products of a consistent quality that meet customers' needs. With updated information on technological advances and globalization, this 2nd Edition emphasizes the importance of incorporating product quality measures from the merchandising and design stages all the way through production, delivery, and retailing.

This extensively illustrated book presents the astrophysics of galaxies since their beginnings in the early Universe. It has been thoroughly revised to take into account the most recent observational data, and recent discoveries such as dark energy. There are new sections on galaxy clusters, gamma ray bursts and supermassive black holes. The authors explore the basic properties of stars and the Milky Way before working out towards nearby galaxies and the distant Universe. They discuss the structures of galaxies and how galaxies have developed, and relate this to the evolution of the Universe. The book also examines ways of observing galaxies across the whole electromagnetic spectrum, and explores dark matter and its gravitational pull on matter and light. This book is self-contained and includes several homework problems with hints. It is ideal for advanced undergraduate students in astronomy and astrophysics.

Advertising research organizations have been trying for years to measure the effectiveness of advertising. The Advertised Mind draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. Author Erik du Plessis uses this research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised. He also draws on the findings of Adtrack's world-famous database of responses to over 30,000 TV commercials (the largest in the world). He explores what "ad-liking" really means, and suggests how this paradigm about the role of emotion has resulted in a continued effort to obtain maximum return from advertising spend.

This revised and updated fifth edition of Accounting for Managers builds on the international success of the previous editions in explaining how accounting is used by non-financial managers. Emphasizing the interpretation rather than the construction of accounting information, Accounting for Managers encourages a critical, rather than an unthinking acceptance of accounting techniques. Whilst immensely valuable for planning, decision-making and control, users of accounting information need to recognize the assumptions behind, and the limitations of particular accounting techniques. As in the previous editions, the book links theory with practical examples and case studies drawn from real business situations across a wide range of manufacturing, retail and service industries.

A major revision of this classic revenge tragedy. The comprehensive introduction covers recent developments in criticism and key theatre productions, as well as relating the play to other early modern tragedies. The edition gives students and teachers a reliable, annotated text and a stimulating overview of the play's context, critical perspectives and an exploration of its stage history. An invaluable resource for study and performance.

Kenwood and Lougheed’s classic book has been the benchmark introduction to the development of the global economy for decades. For this fifth edition, Michael Graff has brought the story up to date to include events from the early part of the twenty first century – continued globalization, the emergence of Asia as an economic power and the greater role played by business on the international scene.

Beginning with the industrial revolution, the book charts the long nineteenth century, the impact of colonialism, the fast pace of technology growth and the impact of global wars. New features to this edition include:

a prologue explaining the initial conditions faced by the world economy in 1820, detailing the beginnings of international trade and the influence of slavery

greater coverage of developing countries

increased coverage of World Wars I and II and of the twentieth century

a number of appendices outlining the economic concepts and theories underlying the text

This new edition of Growth of the International Economy provides the reader with a clear understanding of the factors which have been instrumental in creating the economic environment we face two hundred years after the industrial revolution.

Table of Contents

1. A Short Outline of Economic History from Beginnings to 1820 2. Causes of Growth in the Nineteenth Century 3. Long-term Capital Movements, 1820-1913 4. International Migration, 1820-1913 5. Commercial Policy in the Nineteenth Century 6. Foreign Trade in the Nineteenth Century 7. Growth in the Multilateral Payments Network 8. The Gold Standard before 1913 9. The Spread of Industrialization 10. Export Economies 11. Trends and Fluctuations Before 1913 12. The War and the Economy, 1914-1918 13. The International Economy during the Interwar Years 14. The Restoration of the Gold Standard and Economic Recovery in the 1920s 15. The Collapse of the Gold Standard and Disintegration 16. International Trade during the Interwar Period 17. The Great Depression 18. The War Economy, 1939-1945 19. Planning the Future Economy 1944-1950 20. The International Economy since 1950 21. International Monetary Relations, 1945-2010 21. GATT, WTO and International Commercial Policy, 1945-2010 22. Trade and Growth, 1945-2010: The Developed Countries 23. Trade and Growth, 1945-2010: The Periphery 24. The EU, NAFTA, ASEAN, Mercosur 25. Transition Economies, 1989-2010 26. Summary, 1820-2010 and Ahead

Complex Variables and Applications, 9e will serve, just as the earlier editions did, as a textbook for an introductory course in the theory and application of functions of a complex variable. This new edition preserves the basic content and style of the earlier editions. The text is designed to develop the theory that is prominent in applications of the subject. You will find a special emphasis given to the application of residues and conformal mappings. To accommodate the different calculus backgrounds of students, footnotes are given with references to other texts that contain proofs and discussions of the more delicate results in advanced calculus. Improvements in the text include extended explanations of theorems, greater detail in arguments, and the separation of topics into their own sections.

This edition of the Pocket Oxford Latin Dictionary offers essential coverage of Latin words and grammar, as well as extra information on Roman history and culture. It takes account of the latest research into Latin, and is designed specifically to fit the needs of today's student. It covers over 45,000 words and phrases, including additions from the writings of Plautus and Terence, and from the study of Silver Latin. Common irregular verb parts are given as headwords for greater clarity, and boxed notes provide help with language usage, and with difficult words and constructions. There are appendices on historical, mythological, and geographical names; money, dates, times, weights and measures; plus poetic metre and medieval Latin. With a timeline of important dates, and biographies on Roman writers, this edition is packed with interesting and essential information on Roman history and culture. Also with pronunciation help and a guide to Latin grammar, this compact and affordable dictionary is a necessity for all students and adult learners of Latin.

From the First Edition:

"Continues the high quality of previously published volumes in the Sage series on qualitative research methods. . . . Useful and instructive. . . . David L. Morgan deals with a number of practical issues concerning the conduct of focus groups, such as the degree of moderator involvement and group size. . . . Provides ample illustrations . . . and thought-provoking advice for researchers and students."

--Contemporary Sociology

"David L. Morgan?s book is unique among current offerings on focus groups because it is directed at academic users of focus groups rather than practitioners. His account is also unique in its critical attitude toward contemporary market research applications of focus groups. . . . The book succeeds best at providing fuel for scholarly debates about what group interviews can and cannot contribute to research."

--Journal of Marketing Research

"Provides the reader with a very clear and practical overview of the focus group as a method for field research. . . . Well-written and informative. . . . Providing the history and methodological rationale for the method. . . . Attests to the benefits or strengths of focus group research on the basis of personal opinion and testimonial evidence."

--Personnel Psychology

Only a decade ago, focus groups were virtually unknown to social scientists. Now their use in academic as well as outside settings is vast and ever growing. David L. Morgan has extensively revised and updated his best-selling Focus Groups as Qualitative Research, providing an excellent guide for researchers in every discipline. He begins his comprehensive revision with an updated introduction that offers a discussion of current social science approaches to focus groups. Expanded coverage on the comparison of focus groups to individual interviews follows, as well as more on the strengths and weaknesses of focus groups (Chapter 2). Chapter 3?s section on self-contained focus groups has also been expanded to reflect the increased range of research being done in this area. The next chapter has been thoroughly reorganized both to provide an overview of what a typical set of groups looks like as well as new insights on research design. Similarly, Chapters 5 and 6 have been reorganized and broadened to include examples from social scientists who have established their own practices and methodological research on focus groups. This best-selling research guide concludes with future directions and references that take into account the explosive growth in focus groups as a research tool for all social scientists.

Reflecting the many changes that have occurred in the study of focus groups over the years, Focus Groups as Qualitative Research, Second Edition is for qualitative researchers in every academic discipline as well as those in nonacademic settings.

Offering numerous real-world examples and case studies, MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 6e, equips you with the latest trends, practices, and research on the management and leadership techniques used in the electronic and digital media industries. Extremely reader friendly, the text offers a clear and concise presentation of key issues facing future managers, leaders, and entrepreneurs in the rapidly evolving media industries. New coverage highlights trends in big data, mobile, social media, and the cloud, as well as the latest on the evolution of social media and digital platforms. An all-new chapter details the multifaceted manager/leader/entrepreneurial role of a media manager. Giving you hands-on experience with real-life challenges, end-of-chapter case studies put you directly in the role of decision-maker -- helping prepare you for a career in today's electronic and digital media field.

'My work is not a piece of writing designed to meet the taste of an immediate public, but was done to last for ever.'

Written four hundred years before the birth of Christ, this detailed contemporary account of the long life-and-death struggle between Athens and Sparta stands an excellent chance of fulfilling its author's ambitious claim. Thucydides himself (c.460-400 BC) was an Athenian and achieved the rank of general in the earlier stages of the war. He applied thereafter a passion for accuracy and a contempt for myth and romance in compiling this factual record of a disastrous conflict.

Now in its third edition, Principles of Business Information Systems has been fully updated with new cases, new questions and assignments and the latest technologies, whilst also retaining its comprehensive coverage of Information Systems issues.

This new international edition also boasts a wealth of real world examples from a broad range of countries and updated coverage of IT and technological issues, making it perfect for courses that prepare students for the modern corporate world.

Business management, project management and portfolio management can prove challenging in any context, whether individually or collectively. The first textbook to integrate general management and project portfolio management, Business Management by Portfolio explains the science behind these concepts. It also explains how this approach results in a people-oriented philosophy which attracts (and maintains) talented, creative, and goal-oriented individuals in a dynamic environment because it offers ample opportunities for growth and self-actualisation.

Though many theories claim to incorporate efficiency alongside value-based leadership, current management theory and practice demand more. Business Management by Portfolio addresses additional management skills, which include: optimal resource- and risk-management, cost-effective strategy implementation, and customer satisfaction, while guiding readers through these concepts by means of relevant contemporary examples.

Whether you’re an experienced leader, management pundit or entrepreneur looking to better understand the structures, methodologies and practical incorporation of project management with general management theory, this highly anticipated text provides invaluable insight into an exemplary business philosophy geared toward creating successful or

"Marketers know that they must use metrics. The key--which this book addresses superbly--is which metrics to use and how to use them."

Erv Shames, Chairman, Western Connecticut Health Network; former President and CEO of Borden, Inc. and Stride Rite Corporation

“50+ metrics crackles like new money…this is the best marketing book of the year.”

Updated version of Strategy + Business “2006 Best Books in Marketing award winner”

WHAT TO MEASURE AND HOW TO MEASURE IT TO GET THE MOST OUT OF YOUR MARKETING

As the old adage goes, “If you can’t measure it, you can’t manage it.” Key Marketing Metrics is the definitive guide to today’s most valuable marketing metrics to measure the results of your marketing. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics and know exactly how to choose the right metrics for every challenge.

Key Marketing Metrics gives you a portfolio, or "dashboard", of the most valuable metrics for your business to maximise the return on your marketing investment and identify the best new opportunities for profit. Discover high-value metrics for every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors’ power; margins and pricing; products and portfolios; customer profitability; sales forces and channels; and more.

This edition includes the latest web, online, social, and email metrics, plus new insights into measuring marketing ROI and brand equity, as well as practical advice for managing complex issues such as advertising elasticity and “double jeopardy.”

Business-to-business marketing is the first B2B marketing book in South Africa written by local academics. Its content therefore includes material to which South African students of B2B marketing can relate more easily. This book is about businesses marketing their products and services to other businesses and covers concepts related to this environment. It gives valuable insights into business-to-business marketing management, as well as analysing B2B buying practices, supply chain management, the selection of business customers and the development of a B2B marketing strategy. It provides readers with an understanding of what B2B marketing is and how it differs from business-to-consumer (B2C) marketing. The book has a strong theoretical basis, while also exploring many case studies from a South African perspective.

Statistics for Business and Economics provides a clear overview for students across Europe, the Middle East and Africa. This textbook provides students with regional and relevant examples and case studies throughout to give context to the ideas discussed. Statistics for Business and Economics features method and application-based problem sets throughout. Accompanying data files are available on the online platform, available in SPSS, MINITAB and EXCEL formats. Data sets for all case problems as well as data sets for larger exercises are included.

Understanding the customer, identifying opportunities and threats in the market and integrating the elements of marketing in a suitable and winning combination are all paramount to the survival of organisations in the 21st century. Essentials of Marketing explains the fundamental aspects of marketing alike. It is a must-have resource for those responsible for keeping their organisations abreast with the latest developments in the marketing environment.

The fifth edition of HIV and Aids: Education, care and counselling covers recent changes and advances in the field of HIV and AIDS treatment and care. These include a new emphasis on education, the latest statistics and the interpretation thereof; new updated biomedical information on vaccine research and testing, drug resistance (HIV and TB) and antiretroviral therapy; the standardised guidelines for antiretroviral treatment as recommended by the South African Department of Health, as well as strategies for adherence counselling. Section on children's law and it implication, and theories of behaviour change are new. The fifth edition contains many practical examples, exercises, activities, case studies and tips to assure full integration of theory and practical. It also comes with a support CD for readers.

This is a reissue of this Methuen classic to tie in with a major new production. The republic of Andorra is invaded by totalitarian forces. The populace capitulates to the anti-Semitism of the aggressor and betrays Andri, the foundling son of the local schoolmaster. But Andri it seems, is not a Jew at all. Andorra explores the mechanism of racism with the story of a non-Jew brought up as a Jew, who falls victim to anti-Semitic hostility.

Media Studies Volume 4, developed by its expert authors will deal with media theory and research in the context of how social (new) media and the convergence and digitisation of the media have changed and affected mediated communication today. Practical examples, case studies, applications, learning outcomes and exercises will be part of the book. This is the final volume in the Juta Media Studies series.

The focus of Management 5th edition is to establish the vital competencies of communication; planning and financial management; teamwork; strategic action; global awareness; and emotional intelligence as a necessity to the foundation of management practice.

The text prepares students for the workplace within the field of management using practical examples and experiential exercises so that they can apply this knowledge. Management 5e is an introductory text written for students who are studying general management as part of an undergraduate course, either at a university or a university of technology.

The fifth edition of Management includes:

• A chapter opening case study to familiarise students with the theoretical concepts covered in the particular chapter as well as indicating how these concepts apply in the business world.
• Managerial competency features and competency development exercises to prepare students for advancing in their management studies and to prep ar e them for the workplace within this field.
• Contemporary management in practice and South African insight features that offer practical examples and experiential exercises to give students the opportunity to apply their knowledge.
• Discussion questions at the end of each chapter to test students understanding of the content covered.

This is a thoroughly revised and updated tenth edition of the classic text in the field of comparative politics. Now co-authored by John McCormick, this comprehensive and lively text continues to introduce students to the key concepts, approaches and arguments that will enable them to successfully compare the fundamentals, structures and processes of political systems across the globe.

Taking full account of the institutions of government and the different political cultures that both influence and are impacted by political developments, the authors offer detailed analysis of democracies and authoritarian regimes. This edition includes a much wider range of international case studies, particularly expanded to include more from Latin America and Africa and to reflect the emerging powers on the world stage.

The book is also newly supported by a variety of carefully designed supporting features:

• Spotlights on individual countries offer profiles of the different types of political systems around the world
• Chapter Previews, Overviews, Key Arguments, Discussion Questions and Further Reading help consolidate knowledge
• New Focus boxes give more insight into important issues discussed in the text
• Key Concepts are defined throughout the text in a concise and easily digestible style.

This renowned text is the essential, and accessible, introduction to the study of comparative politics for students of political science everywhere.

The Casebook on South African Family Law provides a clear and concise analysis of the facts and principles enunciated by the courts on the law of family.

It contains commentary and extracts from cases referred to in South African Family Law.

This work reflects the law as at 31 July 2004. Decisions up to July 2004 have been considered for inclusion.

Substantially revised, this authoritative study covers the standard finite difference methods of parabolic, hyperbolic, and elliptic equations, and includes the concomitant theoretical work on consistency, stability, and convergence. The new edition includes revised and greatly expanded sections on stability based on the Lax-Richtmeyer definition, the application of Pade approximants to systems of ordinary differential equations for parabolic and hyperbolic equations, and a considerably improved presentation of iterative methods. A fast-paced introduction to numerical methods, this will be a useful volume for students of mathematics and engineering, and for postgraduates and professionals who need a clear, concise grounding in this discipline.