![]() |
![]() |
Your cart is empty |
||
Books > Academic & Education > UNISA
Career Counselling And Guidance In The Workplace: A Manual For Career Development Practitioners gives a comprehensive overview of career counselling and guidance services, practices, tools and techniques for career development practitioners in South Africa. The third edition of this leading textbook has been extensively updated to reflect research and theory in career development theory and intervention that apply to the 21st Century organisational context. Contents Include:
For undergraduate and graduate Management Information Systems courses. An in-depth exploration of how businesses successfully manage information In its Fourteenth Edition, Management Information Systems: Managing the Digital Firm continues to define courses in Management Information Systems. Designed for business school students, the text provides insight into how today's businesses leverage information technologies and systems to achieve corporate objectives. Providing comprehensive and integrative coverage of essential new technologies and information system applications, as well their impact on business models and managerial decision-making, Management Information Systems increases student engagement and enhances learning through vivid examples. In this new edition, students will find the most up-to-date, relevant information about information systems used by today's businesses-capturing students' attention no matter their industry or vertical of interest. With the help of this text, students will build skills sought after in today's workplace. Later on, they will be able to understand, participate in, and eventually lead management discussions and drive decisions about their firm's information systems. Personalize Learning with MyMISLab MyMISLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
For MBA or senior level undergraduate supply chain management courses. A Strategic Framework for Understanding Supply Chain Management Borne from a course on supply chain management taught at Northwestern University's Kellogg School of Management, Supply Chain Management introduces high-level strategy and concepts while giving students the practical tools necessary to solve supply chain problems. The Sixth Edition weaves in compelling case study examples, providing students with clear insight into how good supply chain management offers a competitive advantage. On the flip side, students also learn the dangers of poor supply chain management, and how it can damage an organization's overall health and performance. Using a strategic framework, students are guided through all of the key drivers of supply chain performance, including facilities, inventory, transportation, information, sourcing, and pricing. By the end of the course, students will walk away with a deep understanding of supply chains and a firm grasp on the practical managerial levers to pull in order to improve supply chain performance.
Providing an introduction to the business of banking, this book covers both theoretical and applied issues relating to the global banking industry. It is organised into four main sections: introduction to banking; central banking and bank regulation; issues in bank management; and comparative banking markets.
The development of Relationship Marketing (RM) and Customer Relationship Management (CRM) has forced a change in thinking among marketers about the meaning of marketing and its role and function within an organisation. One such change is the way in which organisations relate to their customers. Organisations today need to adopt a more focused approach to interacting with customers while also developing clear strategies for building relationships not only with these customers but with all stakeholders.
Appropriate for courses in Knowledge Management. Thoroughly revised to reflect today's latest tools, technologies, and best practices, this hands-on guide walks students through the development of a state-of-the-art enterprise Knowledge Management Platform that can leverage a company's existing investments in intranets, data warehousing, data mining, groupware, and other technologies. It offers a complete roadmap for building KM systems incrementally-with each step delivering new business value, and seamlessly building on the work that preceded it. Students gain hands-on experience by through their own KM projects.
The aim of this book is to equip any person working in an office environment with the basic knowledge, skills and attitudes to communicate effectively in the administrative and office environment. Communication is the basis of all relationships. All business matters depend on the exchange of information, and the success of the organisation's performance depends on the effective exchange of this information.
There is a complex interaction between public relations and journalism, and students of these subjects need to know about both. Dynamics of public relations and journalism fourth edition unravels and explores these two worlds to enhance the journalistic skills of public relations students, at the same time providing students of media studies with invaluable insights into the complex, multidisciplinary field of public relations. This book highlights the interdependency of the two professions and explains - clearly, simply and succinctly - the need for their smooth synergy. In this fourth edition, chapters have been updated to help readers stay abreast of current trends in public relations and journalism. The advent of social media and its growing role in these areas has been one of the most significant changes since the publication of the previous edition of this book. Here, the authors discuss the influences, roles, functions and appropriate application of social media. In addition, a new chapter on corporate social media introduces social media as a public relations function, describing the attributes of social media engagement and the popular social networks that may be used in the corporate arena. The authors draw on their considerable academic and practical experience to give clear, concise guidelines for enhancing media relations through effective public relations practice.
Basics of entrepreneurship is a theoretical as well as practical guide to how to develop business ideas to establish an enterprise. Drawing on their personal experience as entrepreneurs, business advisors and subject specialists, the authors aim to: Provide a comprehensive introduction to the world of business and its most important role-player - the entrepreneur, explain basic business concepts to ensure understanding of the business environment and business in general, illustrate what successful entrepreneurs do and what contributes to successful entrepreneurship, demonstrate the steps in the entrepreneurial process - the feasibility study, the viability assessment and the development of a business plan. The most important and essential business management functions relevant to a start-up and new business are addressed in this book. These include: marketing, finance, operations, human resources and purchasing. The authors use an accessible approach to guide readers to be positive yet critical, creative yet practical in their search for business ideas, and ultimately to research business ideas thoroughly to ensure profitability.
The all-new Applied Marketing Cases is an engaging collection of case studies written by owners, entrepreneurs and corporates (from SMMEs to larger companies). They share their frustrations, successes and challenges on starting and running successful businesses. The stories are unique and inspiring to students, practitioners and would-be entrepreneurs. Contents Include:
Simple, relevant and practical, Applied Marketing Cases is a must-read for entrepreneurs and business students alike.
The advent of the electronic age has brought many changes to the world of marketing and sales. New methods of selling and communicating with customers are invented virtually on a daily basis. And the use of social media is placing new demands on marketers and sales managers around the world. Despite this upheaval, retailers and marketers believe that personal selling as practised over the past decades is here to stay - although it should be adapted to incorporate technological developments. There will however always be a place for the age-old art of person-to-person communication between a salesperson and a prospective customer. In this third edition of Personal Selling, the authors outline the key steps in the selling process that leads to a successful sale, from prospecting for a sale to the follow-up once the sale has been completed. In addition, the book seeks to explain the role and place of personal selling, the impact it has on the economy, and how it ties in with marketing. The importance of communication in the act of selling, as well as different approaches and sales presentation methods, are explained and clarified, and a comprehensive discussion on how sales people should manage themselves and their time is included.
No business exists in a vacuum - it is impacted on by a constantly evolving world which presents new challenges and opportunities every day. To cope with these dynamic challenges and opportunities, a business should be proactive and adaptive - not just at an operational level, but at a functional and strategic level as well. Business management: a contemporary approach focuses specifically on the functions of the organisation and how to respond to changes in the micro-, market-, and macro-environment. The book orientates the reader with an introduction into the field of business management, followed by general management principles applicable to any business manager. The book goes on to cover the various functions of the organisation: financial management; credit management; information management; public relations; operations management; marketing management; human resource management; and, lastly, purchasing management in supply chain management.
An invaluable resource for entrepreneurs setting up their own businesses, this book provides a clear explanation of the way in which distribution coordinates the activities of the producer or manufacturer and various intermediaries in order to make the product or service available to customers at the right place, at the right time, and in the right quantity. Key features include case studies of actual businesses, chapter summaries and self-assessment questions, and informative graphs and tables. In this edition, topics include: the definition of distribution, the evolution of the South African distribution system, supply chain, channel design, logistics management, and electronic marketing channels, among others.
Simulation with Arena provides a comprehensive treatment of simulation using industry-standard Arena software. The text starts by having the reader develop simple high-level models, and then progresses to advanced modeling and analysis. Statistical design and analysis of simulation experiments is integrated with the modeling chapters, reflecting the importance of mathematical modeling of these activities. An informal, tutorial writing style is used to aid the beginner in fully understanding the ideas and topics presented. The academic version of Arena and example files are available through the book's website. McGraw-Hill is proud to offer Connect with the sixth edition of Kelton's, Simulation with Arena. This innovative and powerful system helps your students learn more efficiently and gives you the ability to customize your homework problems simply and easily. Track individual student performance - by question, assignment, or in relation to the class overall with detailed grade reports. ConnectPlus provides students with all the advantages of Connect, plus 24/7 access to an eBook. Kelton's Simulation with Arena, sixth edition, includes the power of McGraw-Hill's LearnSmart a proven adaptive learning system that helps students learn faster, study more efficiently, and retain more knowledge through a series of adaptive questions. This innovative study tool pinpoints concepts the student does not understand and maps out a personalized plan for success.
For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior study. Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. MyMarketingLab for Consumer Behavior is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress. This program will provide a better teaching and learning experience-for you and your students. Here's how: * Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.* Bring Concepts to Life with Cases: End-of-chapter cases show students the real-life application of the concepts just covered so that they can see how real companies use consumer behavior to create marketing strategies, * Global Coverage Focus: Discussions and examples appear throughout the text demonstrating the importance of cultural differences in both domestic and multinational marketing. * Keep Your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text. Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133131033/ISBN-13: 9780133131031. That package includes ISBN-10: 0132544369/ISBN-13: 9780132544368 and ISBN-10: 0132552000/ISBN-13: 9780132552004. MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.
The unique focus of this book is its dual focus on management and supervision. The book offers a critical analysis of the contemporary debates related to issues and the challenges peculiar to social work management and supervision of social workers. Social welfare policy changes in South Africa in the past two decades, have had a radical impact on social work and affected all involved in social development. This has resulted in a requirement for increased accountability, improved quality and efficiency of service delivery. The book critically addresses both the management and supervision of social workers within a social development paradigm. It draws on South African and African practice examples as well as relevant research, but may also apply to other contexts and social service professions. Comprehensive, detailed, sound theoretical and conceptual frameworks are all essential in management and supervision in social work, as reflected in this exciting new book.
Market-defining since it was introduced, International Business: Competing in the Global Marketplace by Charles W. L. Hill, sets the standard. Hill draws upon his experience to deliver a complete solution-print and digital-for instructors & students by being: Integrated - Progression of Topics Application Rich - Strong on Strategy Current - Thought Provoking Relevant - Actual Practice of International Business
Statistics and quantitative methods are brought to life for social science students in this tutorial course. This revised edition provides an overview of entry- and intermediate-level statistics, and the accompanying material on the CD provides extensive practice. Both the text and the CD are structured to make learning self-directed, thus numerous worked examples, exercises, activities and tests are included. The emphasis, throughout, is on practice. Students are expected to engage with the material and experience first-hand the multiple aspects of data and statistical analysis.
Unlike any other MIS textbook franchise, our Baltzan texts (Business Driven Technology, Business Driven Information Systems and M: Information Systems) discuss various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion in these texts first addresses the business needs and then addresses the technology that supports those needs. Business Driven Technology 6e offers you the flexibility to customize your course according to your needs and the needs of your students by covering only essential concepts and topics in the five core units with 20 chapters, while providing additional in-depth coverage in the 20 business and the 12 technology plug-ins. Business Driven Technology 6e provides the ultimate flexibility in tailoring content to the exact needs of your MIS or IT course! Plug-ins are fully developed modules of text that include student learning outcomes, case studies, business vignettes, and end-of-chapter material such as key terms, individual and group questions and projects, and case study exercises. We realise that instructors today require the ability to cover a blended mix of topics in their courses. While some instructors like to focus on networks and infrastructure throughout their course, others choose to focus on ethics and security. Business Driven Technology was developed to easily adapt to your needs. Each chapter and plug-in is independent so you can: Cover any or all of the chapters as they suit your purpose. Cover any or all of the business plug-ins as they suit your purpose. Cover any or all of the technology plug-ins as they suit your purpose. Cover the plug-ins in any order you wish.
Why do ethics make business sense? What is the social responsibility of business? What is the role of ethics within corporate governance? How should organisations manage ethics from within? Business Ethics fifth edition is suitable for BCom students following courses in ethics, and can also be used for graduate or postgraduate modules in business management and human resource management. Given the growing emphasis on corporate governance, the book is also of relevance to business ethics practitioners as it addresses key ethical issues affecting corporations in the twenty-first century. Business Ethics tracks global developments in areas such as corporate ethical culture and highlights the relevance thereof within the southern African context.
Introduction to Retailing is aimed at students of commerce and entrepreneurs who want to start a retail business or who already have a business and want to make it more successful. In today's very competitive retail environment retailers need to be proactive and able to adapt to changing situations. This third edition of Introduction to Retailing looks at the factors all new retailers need to consider when starting a retail business. Theory on these issues is enhanced with practical examples, giving this edition a uniquely South African flavour.
A guide to successfully negotiating the complex dynamics operating within nursing schools, taking into account the parameters of professional and higher education legislation, and, in South Africa, an extremely diverse society. Includes new material on policy development, professional growth and career advancement, as well as a section on risk management. Aimed at educators, managers of nursing schools and students preparing themselves for a career in nursing education. Contents include the following: The formal education and training environment; personal characteristics and attributes required for effective leadership; considerations of language and communication in nursing school management; the role of the educator in patient safety; organisation of nurses and nurses' rights; understanding and managing quality in a nursing school. |
![]() ![]() You may like...
Information Systems Development…
Jaroslav Pokorny, Vaclav Repa, …
Hardcover
R8,472
Discovery Miles 84 720
Reformed Orthodoxy in Scotland - Essays…
Aaron Clay Denlinger
Hardcover
R4,930
Discovery Miles 49 300
Next Generation Digital Tools and…
Mary T Grassetti, Julie Zoino-Jeannetti
Hardcover
R5,815
Discovery Miles 58 150
The History of the Geometry Curriculum…
Barbara J. Dougherty, Nathalie Sinclair
Hardcover
R2,614
Discovery Miles 26 140
|