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Books > Academic & Education > UNISA
Marketing for Entrepreneurs provides an overview of the marketing process for the owner/manager of a small business. The book guides the reader through the process of developing a marketing plan, and includes chapters on: Identifying, collecting, analysing and using information through market research; Pinpointing the target market and deciding on mass marketing or market segmentation; Product decisions such as the product-service mix, branding, trademarks, packaging, warranties and developing new products; different approaches to pricing and issues such as discounts and credit; distribution channels and locating the business; promotion, publicity and selling; advertising through various media, including Internet advertising, e-mail marketing and SMS advertising.
In this groundbreaking book, Benezet Bujo, a leading voice in African Christian theology, offers an informed critique of Western ethics and lays the theoretical groundwork for a new African ethic. By skillfully drawing on themes from African life such as marriage, therapy, and art, Bujo exposes the shortcomings of the philosophical anthropology implicit in Western ethics, comparing Western theories of natural law, discourse ethics, and communitarianism with the African emphasis on community and remembrance. He then considers whether African ethics can account for central Western values such as autonomy, freedom, and individual identity. Finally, he considers how African ethics both challenges the Church and contributes to its richness, suggesting that an African palaver ethic can integrate the best features of communitarianism and discourse ethics. This timely contribution to African theology will be of special interest to students of religion, comparative and non-Western philosophy, anthropology, and African studies, as well as those intrigued by ongoing debates about universal ethical norms.
A popular introduction to archaeology and the methods archaeologists use to reconstruct the history of ancient Israel.
From Immanuel Kant to Postmodernism, this volume provides an
unparalleled student resource: a wide-ranging collection of the
essential works of more than 50 seminal thinkers in modern European
philosophy.
German-language approaches to translation have been revolutionized by the theory of action (Handlungstheorie) and the related theory of translation's goal or purpose (Skopstheorie). Both these approaches are functionalist: they seek to liberate translators from servitude to the source text, seeing translation as a new communicative act that must be purposeful with respect to the translator's client and readership. As one of the leading figures in this field, Christiane Nord gives the first full survey of functionalist approaches in English. She explains the complexities of the theories and their terms, using simple language with numerous examples. The book includes an overview of how the theories developed, illustrations of the main ideas, and specific applications to translator training, literary translation, interpreting and ethics. The survey concludes with a concise review of the criticisms that have been made of the theories, together with perspectives for the future development of functionalist approaches.
Lena Bergh is 'n skilder wat hunker na die sublieme landskap. Sy verlang na 'n ander landskap as die subtropiese voorstede waar sy haar bevind. In hierdie roman word sy in haar wisselende verhoudings met 'n aantal mense om haar uitgebeeld. Op haar roete deur die welige parke en tuine van die stad word Lena vergesel deur haar vriende, die gedrewe skrywer Mara Darboven, en die eiesinnige digter Keet. Die beswerende stemme van dokter Kafka en Martjie verbind haar daagliks met die droefheid van die volk daarbuite. Die leser leer die obsessies ken van Lena se buurvrou, Molly Bloem, by wie Johnny Deventer loseer om om uit te vars. Dit is maar enkele van die figure wat Lettie Viljoen in Landskap met vroue en slang met haar kenmerkende kombinasie van deerns en humor uitbeeld. Een van die belangrikste verhoudings in die riman is die tussen Lena en haar man, Jack de Leeuw. Op gewone en indringende wyse word hierdie intieme verhouding uitgebeeld. Lettie Viljoen se nuwe roman is 'n kragtoer van poetiese intensiteit. Verskeie landskappe, karakters en verhale word gejukstaponeer en ineengevleg in 'n boeiende ontdekkingstog wat op verskeie blakke geskied: uiterlik en innerlik, die aardse en die geestelike, die intellektuele en die erotiese. In 'n vertelling waarin ironiee, humor en eksistensiele insigte, mitiese elemente en magiese oombliklikke ryklik vermeng is, raak die grense vloeibaar tussen wat moontlik en nie moontlik is nie.
In our ever-changing environment, healthcare professionals need to keep up-to-date with dynamic and often critical developments in the health services industry. Contemporary Issues in Health Services Management addresses the challenges we face in health services management. Contemporary issues affecting both health services managers and the delivery of such services are presented here based on comprehensive research and investigation. Within the context of South Africa and the African continent as a whole, this essential resource encourages health services professionals to develop a deeper awareness of relevant issues such as the aging population; the burden of chronic diseases; the influence of current information technology and the advancement of healthcare technology on healthcare delivery; education, training, regulation and accreditation; as well as the shift in emphasis from service-centred outlooks to patient-oriented outlooks. The book is packed with the tools needed to develop critical thinking, analytical and communication skills so that health-care professionals can take an informed approach to their work. It also provides health-care professionals with the tools needed to manage a wide variety of challenges they face today in easy-to-understand language, and in a visually appealing format.
@lt;DIV@gt;This unique book surveys within the various literary genres the parallels between the Bible and the literature of the ancient Near East. Each section begins with a survey of the available ancient literature, continues with a discussion of the literature, and concludes with a discussion of cases of alleged borrowing. The genres covered are - cosmology - laws - historical literature - wisdom literature - apocalyptic literature - personal archives and epics - covenants and treaties - hymns, prayers, and incantations - prophetic literature@lt;/div@gt;
For those involved with the education of infants, this book aims to offer enlightening educational truths and guidelines on the history of infant education. The author traces the history of infant education through the ages and compares the development of and provision for the education of infants in various countries.
Mme ke e nngwe ya dipale tsa Maake tse qholotsang tjantjello. E ngotswe ke mongodi wa dipale le ditshwantshiso ya hapileng dikgau tse ngata. Moporofesara D.P. Kunene o re ka yena: "Ke lentswe le hahlang ka moya o motjha dingolweng tsa dipuo tsa seAforika," ha Moporofesara C.F. Swanepoel yena a re: "O lelekela (mohlomong le hona ho itlhoma pele) moloko wa bohlano wa bangodi ba Sesotho ha esale ka 1833 ha Basotho ba qala ho ngola." Bophelo ba Dikeledi, ya tsejwang ka la Mmateboho, bo momahane le ba mosadi ya bitswang ka ho re ke Mme. Pale e re kgutlisetsa morao qalong ya bophelo ba bona. Poloto e phethahala metseng ya Sebokeng le Sharpeville, mme e re utollela tsa bophelo, botjha, kahlamelo ke bomphato, ho tujwa, ho hola le tsa lenyalo. Poloto e thatolohang ka methinya e tla o siya o eme le wa Mateneng. Maake o se a ile a hapa dikgau tse mmalwana ka dingolwa tsa hae.
Introduction to Business Management 11e offers an overview of business management within the South African context. The textbook is written for undergraduate students who are doing a course in introductory business management as part of their degree or diploma at a university or university of technology. Features:
This companion provides an extensive account of the Roman army, exploring its role in Roman politics and society as well as the reasons for its effectiveness as a fighting force. * An extensive account of the Roman army, from its beginnings to its transformation in the later Roman Empire * Examines the army as a military machine its recruitment, training, organization, tactics and weaponry * Explores the relationship of the army to Roman politics, economics and society more broadly * Considers the geography and climate of the lands in which the Romans fought * Each chapter is written by a leading expert in a particular subfield and takes account of the latest scholarly and archaeological research in that area
Popular author and seasoned economist Dr. David Hyman delivers a solid economics-oriented approach to public finance and public policy. The 11th edition of PUBLIC FINANCE thoroughly illustrates the role government plays in the economy and explains how and why the public sector makes decisions. Packed with timely, real-world examples, PUBLIC FINANCE sparks lively discussion and debate with its coverage of such hot topics as national defense and homeland security, pollution rights, Social Security reform, federal tax reform, and the Iraq war. In addition, it includes numerous study tools and exercises to help students sharpen their economic acumen.
Thoroughly updated and revised, the second edition of this successful and widely praised textbook offers an account of the 'classical' period of Greek history, from the aftermath of the Persian Wars in 478 BC to the death of Alexander the Great in 323 BC.* Two important new chapters have been added, covering life and culture in the classical Greek world* Features new pedagogical tools, including textboxes, and a comprehensive chronological table of the West, mainland Greece, and the Aegean* Enlarged and additional maps and illustrative material* Covers the history of an important period, including: the flourishing of democracy in Athens; the Peloponnesian war, and the conquests of Alexander the Great* Focuses on the evidence for the period, and how the evidence is to be interpreted
The second edition of best-selling Business Leadership contains the best thinking on leadership from the biggest names in the business. It offers leaders everything they need to know to prepare for today s and tomorrow s leadership challenges: how to understand the leadership process, identify opportunities, get things started right, avoid predictable pitfalls, and maximize success. Effective leaders use mind, heart, and spirit in their work, and this volume is designed to guide and support leaders in their efforts.
For courses in Electronic Communications and Communication Systems. Maintaining the tradition of previous editions, this ninth edition includes up-to-date coverage of the latest in electronic communications and concepts. The material presented reflects advancements and developments in all aspects of electronic communications such as mobile communications, satellite communications, digital signal processing and SS7 signaling. Electronic Workbench Multisim simulations appear at the end of each chapter and in-text learning aids further develop students' analytical and troubleshooting skills.
Continuing to provide a carefully written, thorough introduction, Graphs & Digraphs, Fifth Edition expertly describes the concepts, theorems, history, and applications of graph theory. Nearly 50 percent longer than its bestselling predecessor, this edition reorganizes the material and presents many new topics. New to the Fifth Edition * New or expanded coverage of graph minors, perfect graphs, chromatic polynomials, nowhere-zero flows, flows in networks, degree sequences, toughness, list colorings, and list edge colorings * New examples, figures, and applications to illustrate concepts and theorems * Expanded historical discussions of well-known mathematicians and problems * More than 300 new exercises, along with hints and solutions to odd-numbered exercises at the back of the book * Reorganization of sections into subsections to make the material easier to read * Bolded definitions of terms, making them easier to locate Despite a field that has evolved over the years, this student-friendly, classroom-tested text remains the consummate introduction to graph theory. It explores the subject's fascinating history and presents a host of interesting problems and diverse applications.
The main theme of this highly successful book is that the transmission of energy by wave propogation is fundamental to almost every branch of physics. Therefore, besides giving students a thorough grounding in the theory of waves and vibrations, the book also demonstrates the pattern and unity of a large part of physics. This new edition has been thoroughly revised and has been redeisgned to meet the best contemporary standards. It includes new material on electron waves in solids using the Kronig-Penney model to show how their allowed energies are limited to Brillouin zones, The role of phonons is also discussed. An Optical Transform is used to demonstrate the modern method of lens testing. In the last two chapters the sections on chaos and solitons have been reduced but their essential contents remain. As with earlier editions, the book has a large number of problems together with hints on how to solve them. The Physics of Vibrations and Waves, 6th Edition will prove invaluable for students taking a first full course in the subject across a variety of disciplines particularly physics, engineering and mathematics.
Ho baithuti ba bangata thothokiso ke masirela a bipileng dikatilweng tse sa utlwisiseheng. Sengolwa sena Makatolle se katolla bothata bona hore thothokiso e utlwisisehe mme e natefele bohle. Felehetsang baithuti ba dithothokiso tseleng ena ke hona. Most learners find poetry to be abstract and difficult. Makatolle helps to simplify poetry in the most understandable manner. Ho baithuti ba bangata thothokiso ke masirela a bipileng dikatilweng tse sa utlwisiseheng. Sengolwa sena Makatolle se katolla bothata bona hore thothokiso e utlwisisehe mme e natefele bohle. Felehetsang baithuti ba dithothokiso tseleng ena ke hona. Most learners find poetry to be abstract and difficult. Makatolle helps to simplify poetry in the most understandable manner.
God sou nooit so 'n spesie bedink nie," se Seamus Butler van sy kantelbokke, die genetiese frats wat sy vader toevallig geteel het op die Setlaar-familieplaas. Die bokke het 'n aangebore defek wat goud werd is: hulle slaan flou neer as hulle skrik. 'n Enkele kantelbok wei saam met 'n trop kleinvee en as 'n ongedierte toeslaan, word die bok prooi en die kudde ontkom. Hulle, die weemoedige bokke met die spottende geel oe, gee die Butlers rykdom en invloed in die Oos-Kaap – en dis belangrik in die tyd van die groot politieke ommekeer. Want die oopbars van 'n oliebron reg in die middel van die hawestad Port Cecil dryf die swart civic-organisasie se aandrang op 'n verenigde stadsraad op die spits. Aan die voorpunt van die swart aspirasies staan MaNdlovu Thandani, onvernietigbaar en groter as lewensgroot. Teenoor haar: Seamus Butler met sy donker; depressiewe buie wat in hom sleur soos die rivier wat in sewe deltabene deur die stad in die see uitmond. En rondom hulle, in twee werelde wat deur die geskiedenis op mekaar afgestuur word, is elkeen se familiekring wat dreig om mee te gee onder die druk van die tyd. Dis hier waar die verhaal van Die stoetmeester meesleurend deurloop, deur die lewens van mense, elkeen betrokke by, elkeen uitgelewer aan die boeiende oerwereld van die Oos-Kaap in 'n tyd waarin skoonheid en wreedheid, gewelddadigheid en hoop verstrengel raak. Die stoetmeester is, na die satiriese roman Casspirs en Campari's, veel meer verwant aan die sfeer van Toorberg, Etienne van Heerden se hoogs suksesvolle tweede roman. 'n Storie soos min, wat opstaan uit die weeige maar grootse landskap van die Kei.
Unique problem-and-solution approach for quickly mastering a broad range of calculations This book's problem-and-solution approach enables readers to quickly grasp the fundamentals of air pollution control equipment and essential applications. Moreover, the author sets forth solid principles for the design and selection of air pollution control equipment as well as for its efficient operation and maintenance. Readers gain a deep understanding of both the equipment itself and the many factors affecting performance. Following two introductory chapters, the book dedicates four chapters to examining control equipment for gaseous pollutants, including adsorption, absorption, and incineration equipment. The remaining six chapters deal with equipment for managing airborne particulate pollutants, including gravity settlers, cyclones, electrostatic precipitators, scrubbers, and baghouses. The appendix contains discussions of hybrid systems, the SI system (including conversion constants), and a cost-equipment model. Each chapter offers a short introduction to the control device discussed. Next, progressively more difficult problems with accompanying solutions enable readers to build their knowledge as they advance through the chapter. Problems reflect the most recent developments in pollution control and include a variety of performance equations and operation and maintenance calculations. Each problem includes a statement of the problem, the data used to solve the problem, and a detailed solution. Readers may further hone their skills by visiting the text's Web site for additional problems and solutions. This publication serves both as a textbook for engineering students and as a reference for engineers and technicians who need to ensure that air pollution control equipment operates efficiently and enables their facility to meet all air pollution control standards and regulations.
Introducing Translation Studies remains the definitive guide to the theories and concepts that make up the field of translation studies. Providing an accessible and up-to-date overview, it has long been the essential textbook on courses worldwide. This fourth edition has been fully revised and continues to provide a balanced and detailed guide to the theoretical landscape. Each theory is applied to a wide range of languages, including Bengali, Chinese, English, French, German, Italian, Punjabi, Portuguese and Spanish. A broad spectrum of texts is analysed, including the Bible, Buddhist sutras, Beowulf, the fiction of Garcia Marquez and Proust, European Union and UNESCO documents, a range of contemporary films, a travel brochure, a children's cookery book and the translations of Harry Potter. Each chapter comprises an introduction outlining the translation theory or theories, illustrative texts with translations, case studies, a chapter summary and discussion points and exercises. NEW FEATURES IN THIS FOURTH EDITION INCLUDE: new material to keep up with developments in research and practice, including the sociology of translation, multilingual cities, translation in the digital age and specialized, audiovisual and machine translation revised discussion points and updated figures and tables new, in-chapter activities with links to online materials and articles to encourage independent research an extensive updated companion website with video introductions and journal articles to accompany each chapter, online exercises, an interactive timeline, weblinks, and powerpoint slides for teacher support This is a practical, user-friendly textbook ideal for students and researchers on courses in Translation and Translation Studies.
Master the critical leadership skills and solid understanding of today's theory needed to become an effective business leader in today's turbulent times with Daft's THE LEADERSHIP EXPERIENCE, 6E. Acclaimed author Richard Daft helps you explore the latest thinking in leadership theory and contemporary practices at work within organizations throughout the world. You will examine emerging topics, including enhancement of emotional intelligence, leadership vision and courage, leadership of virtual teams, and open innovation, and will connect those topics to recent world events such as ethical scandals and political turmoil. Packed with memorable examples and unique insights into actual leadership decisions, this full-color text includes crisp, clear visuals to reinforce the book's engaging presentation. This edition's proven applications, specifically designed for today's leadership theory and applications course, and a solid foundation grounded in established scholarly research make the topic of leadership come alive. In addition, THE LEADERSHIP EXPERIENCE is available with CengageNOW for the first time. CengageNOW provides an integrated text and online learning solution that enhances understanding of course content and offers opportunities to extend learning. |
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