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Books > Language & Literature > Literary & linguistic reference works > Writing & editing guides

Black Queer Identity Matrix - Towards An Integrated Queer of Color Framework (Hardcover, New edition): Sheena C Howard Black Queer Identity Matrix - Towards An Integrated Queer of Color Framework (Hardcover, New edition)
Sheena C Howard
R3,145 Discovery Miles 31 450 Ships in 10 - 15 working days

This volume launches the first sustained discussion of the need for a queer of color conceptual framework around Black, lesbian female identity. Specifically, this volume addresses the necessity for a more integrated framework within queer studies, in which the variables of race/ethnicity are taken into consideration. This book is unique in that it highlights a triple-jeopardy minority group that has been historically marginalized and concludes with the proposal of a much-needed framework for researchers to begin to create a baseline of knowledge/research under the umbrella of the Black Queer Identity Matrix.

Black Queer Identity Matrix - Towards An Integrated Queer of Color Framework (Paperback, New edition): Sheena C Howard Black Queer Identity Matrix - Towards An Integrated Queer of Color Framework (Paperback, New edition)
Sheena C Howard
R831 Discovery Miles 8 310 Ships in 10 - 15 working days

This volume launches the first sustained discussion of the need for a queer of color conceptual framework around Black, lesbian female identity. Specifically, this volume addresses the necessity for a more integrated framework within queer studies, in which the variables of race/ethnicity are taken into consideration. This book is unique in that it highlights a triple-jeopardy minority group that has been historically marginalized and concludes with the proposal of a much-needed framework for researchers to begin to create a baseline of knowledge/research under the umbrella of the Black Queer Identity Matrix.

The Audience Commodity in a Digital Age - Revisiting a Critical Theory of Commercial Media (Hardcover, New edition): Lee... The Audience Commodity in a Digital Age - Revisiting a Critical Theory of Commercial Media (Hardcover, New edition)
Lee McGuigan, Vincent Manzerolle
R3,783 Discovery Miles 37 830 Ships in 10 - 15 working days

This edited collection comprises foundational texts and new contributions that revisit the theory of the "audience commodity" as first articulated by Dallas Smythe. Contributors focus on the historical and theoretical importance of this theory to critical studies of media/communication, culture, society, economics, and technology - a theory that has underpinned critical media studies for more than three decades, but has yet to be compiled in a single edited collection. The primary objective is to appraise its relevance in relation to changes in media and communication since the time of Smythe's writing, principally addressing the rise of digital, online, and mobile media. In addition to updating this perspective, contributors confront the topic critically in order to test its limits. Contextualizing theories of the audience commodity within an intellectual history, they consider their enduring relationship to the field of media/communication studies as well as the important legacy of Dallas Smythe.

The Audience Commodity in a Digital Age - Revisiting a Critical Theory of Commercial Media (Paperback, New edition): Lee... The Audience Commodity in a Digital Age - Revisiting a Critical Theory of Commercial Media (Paperback, New edition)
Lee McGuigan, Vincent Manzerolle
R994 Discovery Miles 9 940 Ships in 10 - 15 working days

This edited collection comprises foundational texts and new contributions that revisit the theory of the "audience commodity" as first articulated by Dallas Smythe. Contributors focus on the historical and theoretical importance of this theory to critical studies of media/communication, culture, society, economics, and technology - a theory that has underpinned critical media studies for more than three decades, but has yet to be compiled in a single edited collection. The primary objective is to appraise its relevance in relation to changes in media and communication since the time of Smythe's writing, principally addressing the rise of digital, online, and mobile media. In addition to updating this perspective, contributors confront the topic critically in order to test its limits. Contextualizing theories of the audience commodity within an intellectual history, they consider their enduring relationship to the field of media/communication studies as well as the important legacy of Dallas Smythe.

Retention and Resistance - Writing Instruction and Students Who Leave (Paperback): Pegeen Reichert Powell Retention and Resistance - Writing Instruction and Students Who Leave (Paperback)
Pegeen Reichert Powell
R698 Discovery Miles 6 980 Ships in 10 - 15 working days

This book personal student narratives with a critical analysis of the current approach to retention in colleges and universities, and explores how retention can inform a revision of goals for first-year writing teachers. Retention is a vital issue for institutions, but as these students stories show, leaving college is often the result of complex and idiosyncratic individual situations that make institutional efforts difficult and ultimately ineffective. An adjustment of institutional and pedagogical objectives is needed to refocus on educating as many students as possible, including those who might leave before graduation. Much of the pedagogy, curricula, and methodologies of composition studies assume students are preparing for further academic study. Retention and Resistance argues for a new kairotic pedagogy that moves toward an emphasis on the present classroom experience and takes students varied experiences into account. Infusing the discourse of retention with three individual student voices, Powell explores the obligation of faculty to participate in designing an institution that educates all students, no matter where they are in their educational journey or how far that journey will go.

Chasing Literacy - Reading and Writing in an Age of Acceleration (Paperback): Daniel Keller Chasing Literacy - Reading and Writing in an Age of Acceleration (Paperback)
Daniel Keller
R729 Discovery Miles 7 290 Ships in 10 - 15 working days

Arguing that composition should renew its interest in reading pedagogy and research, "Chasing Literacy" offers writing instructors and literacy scholars a framework for understanding and responding to the challenges posed by the proliferation of interactive and multimodal communication technologies in the twenty-first century.

Employing case-study research of student reading practices, Keller explores reading-writing connections in new media contexts. He identifies a culture of acceleration--a gathering of social, educational, economic, and technological forces that reinforce the values of speed, efficiency, and change--and challenges educators to balance new "faster" literacies with traditional "slower" literacies. In addition, Keller details four significant features of contemporary literacy that emerged from his research: accumulation and curricular choices; literacy perceptions; speeds of rhetoric; and speeds of reading.

"Chasing Literacy" outlines a new reading pedagogy that will help students gain versatile, dexterous approaches to both reading and writing and makes a significant contribution to this emerging area of interest in composition theory and practice.

Experiencing Same-Sex Marriage - Individuals, Couples, and Social Networks (Hardcover, New edition): Pamela Lannutti Experiencing Same-Sex Marriage - Individuals, Couples, and Social Networks (Hardcover, New edition)
Pamela Lannutti
R2,035 Discovery Miles 20 350 Ships in 10 - 15 working days

This book provides an understanding of how the legal and cultural debates and advances and limitations on same-sex marriage are experienced by gay, lesbian, bisexual, and transgender (GLBT) people, same-sex couples, and their social networks. Using data collected from hundreds of GLBT people, same-sex couples, and their social networks over the past decade, the book examines the following topics: same-sex marriages' impact on how GLBT individuals view their relationships and community; same-sex couples' decision making regarding whether to marry or not; the interactions between same-sex couples and members of their families-of-origin regarding same-sex marriage; the same-sex marriage experiences of understudied members of the GLBT community; and the interactions between same-sex couples and members of their social networks in locations with restrictions against legally recognized same-sex marriage. These findings are examined through the lens of the social scientific study of relationships. They are based on a communication studies perspective on personal relationships, and therefore emphasize communication concepts and theories relevant to the understanding of same-sex marriage experiences.

Communicating Colonialism - Readings on Postcolonial Theory(s) and Communication (Hardcover, New edition): Rae Lynn... Communicating Colonialism - Readings on Postcolonial Theory(s) and Communication (Hardcover, New edition)
Rae Lynn Schwartz-DuPre
R2,167 Discovery Miles 21 670 Ships in 10 - 15 working days

Uniting communication and postcolonial studies, this volume historically situates seminal essays in the field alongside new essays that aim to answer the question: "How, if at all, might communication scholars extend, or even renew, the postcolonial dialogue?" Beginning with the premise that in the field of communication studies, postcolonial theory has declined in the wake of globalization, the primary goal of this collection is to provide space for a variety of scholars - who often do not share the same impressions of the contemporary moment - to provoke discussion and debate geared toward understanding the strengths and limitations between these two interdisciplinary fields of study. In so doing, the collection highlights themes, trends, and conflicts that appear in the scholarship produced with postcolonial communication studies.

Twitter and Society (Hardcover, New edition): Katrin Weller, Axel Bruns, Jean Burgess, Merja Mahrt, Cornelius Puschmann Twitter and Society (Hardcover, New edition)
Katrin Weller, Axel Bruns, Jean Burgess, Merja Mahrt, Cornelius Puschmann
R3,825 Discovery Miles 38 250 Ships in 10 - 15 working days

This book has won the CHOICE Outstanding Academic Title award 2014. Since its launch in 2006, Twitter has evolved from a niche service to a mass phenomenon; it has become instrumental for everyday communication as well as for political debates, crisis communication, marketing, and cultural participation. But the basic idea behind it has stayed the same: users may post short messages (tweets) of up to 140 characters and follow the updates posted by other users. Drawing on the experience of leading international Twitter researchers from a variety of disciplines and contexts, this is the first book to document the various notions and concepts of Twitter communication, providing a detailed and comprehensive overview of current research into the uses of Twitter. It also presents methods for analyzing Twitter data and outlines their practical application in different research contexts.

The 21st Century Media (R)evolution - Emergent Communication Practices- Second Edition (Hardcover, 2nd Revised edition): Jim... The 21st Century Media (R)evolution - Emergent Communication Practices- Second Edition (Hardcover, 2nd Revised edition)
Jim MacNamara
R3,065 R2,589 Discovery Miles 25 890 Save R476 (16%) Ships in 10 - 15 working days

The emergence of what are called `new media' and `social media' is one of the most discussed topics in contemporary societies. Because media and public communication are mostly analyzed within particular theoretical frameworks and within specific disciplinary fields, polarized views have been created with cyberoptimists and celebrants on one side and cyberpessimists and skeptics on the other. Thus we lack an understanding of the interdependencies and convergence between disciplines and practices. The second edition of this book expertly synthesizes competing theories and disciplinary viewpoints and examines the latest data, including international research from fast-growing markets such as China, to provide a comprehensive, holistic view of the twenty-first century media (r)evolution. Dr. Macnamara argues that the key changes are located in practices rather than technologies and that public communication practices are emergent in highly significant ways. Engaging and accessible, this book is essential reading for scholars and professionals in media and communication and an invaluable text for courses in media studies, journalism, advertising, public relations and organisational and political communication.

The Open Hand - Arguing as an Art of Peace (Paperback, New): Barry M. Kroll The Open Hand - Arguing as an Art of Peace (Paperback, New)
Barry M. Kroll
R705 Discovery Miles 7 050 Ships in 10 - 15 working days

Based on five years of classroom experimentation, The Open Hand presents a highly practical yet transformational philosophy of teaching argumentative writing. In his course Arguing as an Art of Peace, Barry Kroll uses the open hand to represent an alternative approach to argument, asking students to argue in a way that promotes harmony rather than divisiveness and avoiding conventional conflict-based approaches. Kroll cultivates a bodily investigation of non-combative argument, offering direct pedagogical strategies anchored in three modalities of learning -- conceptual-procedural, kinesthetic, and contemplative -- and projects, activities, assignments, informal responses, and final papers for students. Kinesthetic exercises derived from martial arts and contemplative meditation and mindfulness practices are key to the approach, with Kroll specifically using movement as a physical analogy for tactics of arguing. Collaboration, mediation, and empathy are important yet overlooked values in communicative exchange. This practical, engaging, and accessible guide for teachers contains clear examples and compelling discussions of pedagogical strategies that teach students not only how to write persuasively but also how to deal with personal conflict in their daily lives.

Communication and the Economy - History, Value and Agency (Hardcover, New edition): Joshua S. Hanan, Mark Hayward Communication and the Economy - History, Value and Agency (Hardcover, New edition)
Joshua S. Hanan, Mark Hayward
R3,359 Discovery Miles 33 590 Ships in 10 - 15 working days

This collection brings together established and emerging scholars in communication studies to examine the relationship between communication and the economy in contemporary society. Providing context for ongoing debates in the field as well as opening new areas of research, the collection brings a sense of continuity and coherency to an area of study that, until recently, has received little commentary at the level of disciplinary objectives and commitments. Through concrete case studies and theoretically informed essays, the chapters explore a range of important disciplinary topics - from the rhetoric of economics to the role of language in mediating financial crises. Written with an eye towards engaging a wide audience, this collection is a welcome addition to any course that focuses on the relationship between culture, the economy and communication including the rhetoric of economics, political economy and communication and cultural studies of the economy.

Academic Evaluation - Review Genres in University Settings (Hardcover): K Hyland, G. Diani Academic Evaluation - Review Genres in University Settings (Hardcover)
K Hyland, G. Diani
R2,664 Discovery Miles 26 640 Ships in 18 - 22 working days

This book explores how academics publically evaluate each others work. Focusing on blurbs, book reviews, review articles, and literature reviews, the international contributors to the volume show how writers manage to critically engage with others ideas, argue their own viewpoints, and establish academic credibility.

Br(e)aking the News - Journalism, Politics and New Media (Paperback, New edition): Janey Gordon, Paul Rowinski, Gavin Stewart Br(e)aking the News - Journalism, Politics and New Media (Paperback, New edition)
Janey Gordon, Paul Rowinski, Gavin Stewart
R1,673 R1,459 Discovery Miles 14 590 Save R214 (13%) Ships in 10 - 15 working days

What is the breaking news in the world today? How did you find out this news? How do you know it is true? Was it reported ethically? What checks and balances are being put on the news media? The answers to these questions reflect the themes of this book. The chapters are by experienced journalists, academics and practitioners in the field. They unravel and clearly present the recent and on-going developments in journalism and the press around the globe, including the US, Europe, Asia and Africa. Chapters deal with the phone hacking and data thefts in the UK that provoked a major inquiry into press ethics and standards. Twitter is examined and found to be a valuable tool for reporters in the Arab world and research shows how, in Australia, readers use Twitter to pass along news topics. Chapters also explore the use of the mobile phone to access news in sub-Saharan Nigeria, the role of media magnates in presenting political views in Europe, and Wikipedia's representation of conflict. This collection of fourteen chapters by leading authors examines journalism as practised today and what we might expect from it in the future.

Dramatic Story Structure - A Primer for Screenwriters (Hardcover): Edward J Fink Dramatic Story Structure - A Primer for Screenwriters (Hardcover)
Edward J Fink
R4,908 Discovery Miles 49 080 Ships in 10 - 15 working days

A successful screenplay starts with an understanding of the fundamentals of dramatic story structure. In this practical introduction, Edward J. Fink condenses centuries of writing about dramatic theory into ten concise and readable chapters, providing the tools for building an engaging narrative and turning it into an agent-ready script. Fink devotes chapters to expanding on the six basic elements of drama from Aristotle's Poetics (plot, character, theme, dialogue, sound, and spectacle), the theory and structure of comedy, as well as the concepts of unity, metaphor, style, universality, and catharsis. Key terms and discussion questions encourage readers to think through the components of compelling stories and put them into practice, and script formatting guidelines ensure your finished product looks polished and professional. Dramatic Story Structure is an essential resource not only for aspiring screenwriters, but also for experienced practitioners in need of a refresher on the building blocks of storytelling.

Life Without Media (Paperback, New edition): Eva Comas, Joan Cuenca, Klaus Zilles Life Without Media (Paperback, New edition)
Eva Comas, Joan Cuenca, Klaus Zilles
R942 Discovery Miles 9 420 Ships in 10 - 15 working days

In light of the crisis surrounding traditional media and the radical changes resulting from the advent of the Internet and the social media, various media outlets have argued, or more subtly, hinted at the demise of the printed news, or the end of traditional media. This backdrop forms the genesis for this thought-provoking and provocative volume for imagining life without media. While there is some skepticism toward the radical hypothesis of the death of the media, there is mounting concern, at the same time, regarding the changing media space(s) and the relevance of the media's roles and places in different and diverse social spheres. Unanimously, contributors report that while these roles and places have changed, the difficulty lies in where and how to delineate them. The chapters provide some answers to the hypothesis of life without media, and in many instances raise new questions and doubts.

Life Without Media (Hardcover, New edition): Eva Comas, Joan Cuenca, Klaus Zilles Life Without Media (Hardcover, New edition)
Eva Comas, Joan Cuenca, Klaus Zilles
R3,161 Discovery Miles 31 610 Ships in 10 - 15 working days

In light of the crisis surrounding traditional media and the radical changes resulting from the advent of the Internet and the social media, various media outlets have argued, or more subtly, hinted at the demise of the printed news, or the end of traditional media. This backdrop forms the genesis for this thought-provoking and provocative volume for imagining life without media. While there is some skepticism toward the radical hypothesis of the death of the media, there is mounting concern, at the same time, regarding the changing media space(s) and the relevance of the media's roles and places in different and diverse social spheres. Unanimously, contributors report that while these roles and places have changed, the difficulty lies in where and how to delineate them. The chapters provide some answers to the hypothesis of life without media, and in many instances raise new questions and doubts.

Helping Students to Write Successful Paper Titles (Hardcover, New edition): Ode Ogede Helping Students to Write Successful Paper Titles (Hardcover, New edition)
Ode Ogede
R1,124 Discovery Miles 11 240 Ships in 10 - 15 working days

All who treasure great literature recognize the pivotal role played by a title. But, until now, at both the undergraduate and the graduate level, no book-length study has devoted detailed expert attention to the subject of academic paper titling. Helping Students to Write Successful Paper Titles is the first attempt at an extended exploration of this subject, breaking new ground by confirming the significance of a title as an apparatus for scholarly endeavor. Academic writing's dependence on the title imparts pre-eminence to the part of the paper that bridges the gap between its contents and the reader, making the title more than just another component of the work and investing the paper with an identity. Through systematic examination of a variety of paper titles, the study offers a cohesive picture of the function of the title in academic writing and guides students in the art of effective title making.

A Theater Criticism/Arts Journalism Primer - Refereeing the Muses (Paperback, New edition): Bob Abelman, Cheryl Kushner A Theater Criticism/Arts Journalism Primer - Refereeing the Muses (Paperback, New edition)
Bob Abelman, Cheryl Kushner
R909 Discovery Miles 9 090 Ships in 10 - 15 working days

A Theater Criticism/Arts Journalism Primer: Refereeing the Muses examines the skill set associated with being a critic and arts journalist. It explores the history, evolution, and future of the profession in the United States, and carefully and purposefully dissects the preparation, observation, and writing process associated with generating thoughtful and interesting arts criticism. Using theatrical productions as the best and most vivid example of a storytelling enterprise that employs creativity, imagination, collaboration, aesthetics, and artisanship to effectively engage an audience, this book is intended to generate the critical thinking and critical writing skills necessary to effectively engage in all forms of arts journalism. It is designed to be used as a college-level textbook on theater criticism and arts journalism courses, for those looking to become more thoughtful, critical consumers, for casual critics thinking about starting a blog or working for their university newspaper, and for working critics hoping to improve their craft. The text is written in an accessible style and includes quotes from renowned critics and arts practitioners throughout as well as frequent sidebars that offer timely, insightful, and entertaining examples of the points being made in the text.

War of the Worlds to Social Media - Mediated Communication in Times of Crisis (Paperback, New edition): Kathleen Battles, Wendy... War of the Worlds to Social Media - Mediated Communication in Times of Crisis (Paperback, New edition)
Kathleen Battles, Wendy Hilton-Morrow
R911 Discovery Miles 9 110 Ships in 10 - 15 working days

Seventy-five years after the infamous broadcast, does War of the Worlds still matter? This book answers with a resounding yes! Contributors revisit the broadcast event in order to reconsider its place as a milestone in media history, and to explore its role as a formative event for understanding citizens' media use in times of crisis. Uniquely focused on the continuities between radio's "new" media moment and our contemporary era of social media, the collection takes War of the Worlds as a starting point for investigating key issues in twenty-first-century communication, including: the problem of misrepresentation in mediated communication; the importance of social context for interpreting communication; and the dynamic role of listeners, viewers and users in talking back to media producers and institutions. By examining the "crisis" moment of the original broadcast in its international, academic, technological, industrial, and historical context, as well as the role of contemporary new media in ongoing "crisis" events, this volume demonstrates the broad, historical link between new media and crisis over the course of a century.

Dramatic Story Structure - A Primer for Screenwriters (Paperback): Edward J Fink Dramatic Story Structure - A Primer for Screenwriters (Paperback)
Edward J Fink
R1,233 Discovery Miles 12 330 Ships in 10 - 15 working days

A successful screenplay starts with an understanding of the fundamentals of dramatic story structure. In this practical introduction, Edward J. Fink condenses centuries of writing about dramatic theory into ten concise and readable chapters, providing the tools for building an engaging narrative and turning it into an agent-ready script. Fink devotes chapters to expanding on the six basic elements of drama from Aristotle's Poetics (plot, character, theme, dialogue, sound, and spectacle), the theory and structure of comedy, as well as the concepts of unity, metaphor, style, universality, and catharsis. Key terms and discussion questions encourage readers to think through the components of compelling stories and put them into practice, and script formatting guidelines ensure your finished product looks polished and professional. Dramatic Story Structure is an essential resource not only for aspiring screenwriters, but also for experienced practitioners in need of a refresher on the building blocks of storytelling.

Art & Fear - Observations on the Perils (and Rewards) of Artmaking (Hardcover, Main): David Bayles, Ted Orland Art & Fear - Observations on the Perils (and Rewards) of Artmaking (Hardcover, Main)
David Bayles, Ted Orland
R368 R333 Discovery Miles 3 330 Save R35 (10%) Ships in 9 - 17 working days

Art & Fear is about the way art gets made, the reasons it often doesn't get made, and the nature of the difficulties that cause so many artists to give up along the way. Drawing on the authors' own experiences as two working artists, the book delves into the internal and external challenges to making art in the real world, and shows how they can be overcome every day. First published in 1994, Art & Fear quickly became an underground classic, and word-of-mouth has placed it among the best-selling books on artmaking and creativity. Written by artists for artists, it offers generous and wise insight into what it feels like to sit down at your easel or keyboard, in your studio or performance space, trying to do the work you need to do. Every artist, whether a beginner or a prizewinner, a student or a teacher, faces the same fears - and this book illuminates the way through them.

Playing with Virtuality - Theories and Methods of Computer Game Studies (Paperback, New edition): Sebastian Stoppe, Benjamin... Playing with Virtuality - Theories and Methods of Computer Game Studies (Paperback, New edition)
Sebastian Stoppe, Benjamin Bigl
R1,914 Discovery Miles 19 140 Ships in 10 - 15 working days

Computer games have fascinated millions of users for more than 30 years. Today, they constitute the strongest sector in the media-entertainment industry and are part of the experience of digital daily life. Computer Game Studies require a deep understanding of functional and communicational mechanisms of games that support the player's immersion in virtual worlds. Unfortunately, the discussion and the academic research about usage and effects of computer games mostly takes place isolated within different scientific contexts with various theoretical and methodological approaches. Therefore, this anthology combines the perspectives of Media Studies, Game Studies, and Communication Studies, and presents their findings in an interdisciplinary approach.

Media Interventions - Afterword by Nick Couldry (Paperback, New edition): Kevin Howley Media Interventions - Afterword by Nick Couldry (Paperback, New edition)
Kevin Howley
R989 Discovery Miles 9 890 Ships in 10 - 15 working days

This collection of essays, the first book-length treatment of its kind, explicates the concept of "media interventions", which are herein defined as activities and projects that secure, exercise, challenge or acquire media power for tactical and strategic action. Drawing on insights from media, communication and cultural studies, contributors offer penetrating analyses of media interventions in a variety of social, political, and cultural settings from culture jamming and DIY media to public relations campaigns and reality television shows. In doing so, the volume develops an analytical framework for examining the complex and contradictory operation of media power in contemporary society. Providing a more nuanced and comprehensive understanding of the uneven, fluid, and heterogeneous operation of media power, this volume breaks new ground on the theory and practice of media interventions and also contributes to and stimulates the development of a productive line of inquiry into the study of media interventions.

Writing for the Web - Composing, Coding, and Constructing Web Sites (Hardcover, New): J.D. Applen Writing for the Web - Composing, Coding, and Constructing Web Sites (Hardcover, New)
J.D. Applen
R4,512 Discovery Miles 45 120 Ships in 10 - 15 working days

Writing for the Web unites theory, technology, and practice to explore writing and hypertext for website creation. It integrates such key topics as XHTML/CSS coding, writing (prose) for the Web, the rhetorical needs of the audience, theories of hypertext, usability and architecture, and the basics of web site design and technology. Presenting information in digestible parts, this text enables students to write and construct realistic and manageable Web sites with a strong theoretical understanding of how online texts communicate to audiences. Key features of the book include: Screenshots of contemporary Web sites that will allow students to understand how writing for and linking to other layers of a Web site should work. Flow charts that describe how Web site architecture and navigation works. Parsing exercises in which students break down information into subsets to demonstrate how Web site architecture can be usable and scalable. Detailed step-by-step descriptions of how to use basic technologies such as file transfer protocols (FTP). Hands-on projects for students to engage in that allow them to connect the various components in the text. A companion website with downloadable code and additional pedagogical features: www.routledge.com/cw/applen Writing for the Web prepares students to work in professional roles, as it facilitates understanding of architecture and arrangement of written content of an organization's texts.

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