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Books > Language & Literature > Literary & linguistic reference works > Writing & editing guides

Communication Ethics - Between Cosmopolitanism and Provinciality (Paperback, New edition): Kathleen Glenister Roberts, Ronald... Communication Ethics - Between Cosmopolitanism and Provinciality (Paperback, New edition)
Kathleen Glenister Roberts, Ronald C. Arnett
R1,004 Discovery Miles 10 040 Ships in 10 - 15 working days

This volume occasions a dialogue between major authors in the field who engage in a conversation on cosmopolitanism and provinciality from a communication ethics perspective. There is no consensus on what constitutes communication ethics, cosmopolitanism, or provinciality: the task is more modest and diverse and began with contributors being asked what the bias of their work suggests or offers for understanding the theme Communication Ethics: Between Cosmopolitanism and Provinciality. Rather than responding authoritatively, each essay acknowledges the contributor's own work. This book offers no answers, but invites a conversation that is more akin to a beginning, a joining, an admission that there is more than "me," "us," or "my kind" of people, theory, or wisdom. The book will be an excellent resource for instructors and for upper-level undergraduate and graduate courses in communication.

Philosophies of Communication - Implications for Everyday Experience (Paperback, New edition): Annette M. Holba, Melissa Cook Philosophies of Communication - Implications for Everyday Experience (Paperback, New edition)
Annette M. Holba, Melissa Cook
R852 R758 Discovery Miles 7 580 Save R94 (11%) Ships in 10 - 15 working days

The essays in this volume consider, in multiple ways, how philosophies of communication and communication ethics can shape and enhance human communication. Collectively, this book provides a philosophical and pragmatic orientation to issues that involve interpersonal and organizational communicative contexts from marketplace, political, and feminist perspectives. Chapters explore public attacks of schadenfreude, political communication, communication in pedagogical settings, intercultural perspectives of narrative and memory in communicative engagement, ethical public relations practices, narrative ethics and the feminist voice, the ethics of care, and the rhetorical consciousness of marketing. Philosophies of Communication invites students to develop or improve the critical thinking skills that in turn help them negotiate deeper philosophical and ethical significances within their everyday communicative encounters.

Norman Mailer - An American Aesthetic (Paperback, New edition): Andrew Wilson Norman Mailer - An American Aesthetic (Paperback, New edition)
Andrew Wilson
R1,556 Discovery Miles 15 560 Ships in 10 - 15 working days

This book is a comprehensive study of the work of the American author Norman Mailer, charting his response to critical events in his country's development since 1945. Focusing on Mailer's descriptions of World War II, 1960s counter-culture, the Vietnam War, the Apollo 11 mission and the execution of Gary Gilmore in Utah in 1977, the book analyses the native vernaculars in ten of his most critically acclaimed works. Moving beyond politically orientated scholarship, the author outlines Mailer's New York, American GI, Mid-West and Southern styles, contextualising his prose against earlier American authors, including Henry Adams, Ernest Hemingway and John Dos Passos, and positioning his writing alongside contemporary notables such as Joan Didion, William Burroughs and Truman Capote. Incorporating over forty years of scholarship in the form of articles, reviews and interviews, this book pinpoints the American attributes in Mailer's writing with a view to identifying trends in post-war American literary movements, the Beat Generation, New Journalism and Pop Art amoung others.

The Language of Work - Technical Communication at Lukens Steel, 1810 to 1925 (Hardcover): Carol Siri Johnson, Charles Sides The Language of Work - Technical Communication at Lukens Steel, 1810 to 1925 (Hardcover)
Carol Siri Johnson, Charles Sides
R4,636 Discovery Miles 46 360 Ships in 10 - 15 working days

Lukens Steel was an extraordinary business that spanned two centuries of American history. The firm rolled the first boiler plate in 1818 and operated the largest rolling mills in America in 1890, 1903, and 1918, Later it worked on the Manhattan Project and built the steel beams for the base of the World Trade Center. The company stayed in the family for 188 years, and they kept the majority of their business papers."The Language of Work" traces the evolution of written forms of communication at Lukens Steel from 1810 to 1925. As standards for iron and steel emerged and industrial processes became more complex, foremen, mechanics, and managers began to use drawing and writing to solve problems, transfer ideas, and develop new technology. This shift in communication methods - from 'prediscursive' (oral) communication to 'chirographic' (written) communication - occurred as technology became more complex and knowledge had to span space and time.This richly illustrated volume begins with a theoretical overview linking technical communication to literature and describing the historical context. The analysis is separated into four time periods: 1810 to 1870, when little writing was used; 1870-1900, when Lukens Steel began to use record keeping to track product from furnace, through production, to the shipping dock; 1900-1915, when written and drawn communication spread throughout the plant and literacy became more common on the factory floor; and 1915-1925, when stenographer typists took over the majority of the written work. Over time, writing - and literacy - became an essential part of the industrial process.

The Internet and Rural Development in China: The Socio-Structural Paradigm (Paperback, New edition): Jinqiu Zhao The Internet and Rural Development in China: The Socio-Structural Paradigm (Paperback, New edition)
Jinqiu Zhao
R1,988 R1,704 Discovery Miles 17 040 Save R284 (14%) Ships in 10 - 15 working days

Despite its low penetration in China's vast rural areas, the Internet is generally perceived as a new engine for rural empowerment. By examining five Internet application initiatives in rural China, this book offers a unique view of the diffusion and usage of the Internet and its implications on the lives of rural people. Placed in the political, socioeconomic and infrastructure contexts of rural China, the book departs from the classical diffusion of innovations model and extends the existing knowledge on the adoption and usage of the Internet by rural people. In addition to testing the applicability of the diffusion of innovations theory to the diffusion of Information and Communications Technologies in the rural areas today, the study provides rich empirical evidence regarding the actual impact of the Internet on the livelihood of rural people. It also shows some innovative uses of the Internet in rural development.

Public Speaking - A Concise Overview for the Twenty-first Century (Paperback, New edition): W.A. Kelly Huff Public Speaking - A Concise Overview for the Twenty-first Century (Paperback, New edition)
W.A. Kelly Huff
R854 R759 Discovery Miles 7 590 Save R95 (11%) Ships in 10 - 15 working days

Why are you speaking, what is your purpose, your topic? Who comprises your audience and how will they be affected by your message? How will they react? What are supporting materials, where does one find them, and how does one incorporate them into presentations? These questions and more are addressed in this accessible introduction to public speaking. The reader will learn all the tools of giving an effective public presentation, including how to put a speech together, how to choose supporting materials, and strategies for how one should look, sound, and act while delivering a speech. The book addresses different types of speeches and provides suggestions for how to cope with the fear of public speaking - and how to turn that fear to one's advantage. Practical and useful, Public Speaking: A Concise Overview for the Twenty-first Century is a road-map that helps its readers navigate the challenges of effectively conveying thoughts, ideas, and messages from one person to another.

Presenting Science Concisely (Paperback): Bruce Kirchoff Presenting Science Concisely (Paperback)
Bruce Kirchoff; Illustrated by Jon Wagner
R685 Discovery Miles 6 850 Ships in 9 - 17 working days

Imagine you are a scientist faced with presenting your research clearly and concisely. Where would you go for help? This book provides the answer. It shows how to use story structure to craft clear, credible presentations. In it you will find exercises to help you give both short and long presentations. Elevator pitches, lightning talks, Three Minute Thesis (3MT (R)), and conference presentations are all covered as are suggestions for longer presentations. Separate chapters address good poster design, how to tailor your talk to an audience, and presentation skills. Throughout the book the focus is on creating surprising, memorable stories. Scientific presentations are true stories about new discoveries. They are surprising because every new discovery changes our understanding of the world, and memorable because they move audiences. The book also covers: * Randy Olson's And-But-Therefore (ABT) narrative form * Mike Morrison's Better Poster designs * Eye-tracking analyses of posters by EyeQuant * Numerous case studies and examples from different scientific fields * Links to videos of exemplary presentations With light-hearted illustrations by Jon Wagner this book will appeal to researchers and graduate students in all areas of science, and other disciplines too.

Weapons of Mass Persuasion - Strategic Communication to Combat Violent Extremism (Hardcover, New edition): Steven R. Corman,... Weapons of Mass Persuasion - Strategic Communication to Combat Violent Extremism (Hardcover, New edition)
Steven R. Corman, Angela Trethewey, H.L. Goodall Jr
R2,416 Discovery Miles 24 160 Ships in 10 - 15 working days

Complementing and extending scholarship in three areas - terrorism; the media, mediated representations, and propaganda in contemporary culture; and the political and diplomatic environment post-9/11 - this book articulates the role of human communication in the «war of ideas. Drawing on contemporary research from a variety of disciplines, this book offers analyses and recommendations for people to make use of informed, inspired, and ethical communication to counter ideological support for terrorism and to promote more effective public diplomacy. This is the first book to apply human communication concepts and theories - and to offer potential solutions - to the communication problems encountered by nations, communities, and individuals, and in doing so moves beyond critiques of failed U.S. communication campaigns and strategies in the «war on terror.

Experiments in Life-Writing - Intersections of Auto/Biography and Fiction (Hardcover, 1st ed. 2017): Julia Novak, Lucia Boldrini Experiments in Life-Writing - Intersections of Auto/Biography and Fiction (Hardcover, 1st ed. 2017)
Julia Novak, Lucia Boldrini
R3,674 Discovery Miles 36 740 Ships in 10 - 15 working days

This volume examines innovative intersections of life-writing and experimental fiction in the 20th and 21st centuries, bringing together scholars and practicing biographers from several disciplines (Modern Languages, English and Comparative Literature, Creative Writing). It covers a broad range of biographical, autobiographical, and hybrid practices in a variety of national literatures, among them many recent works: texts that test the ground between fact and fiction, that are marked by impressionist, self-reflexive and intermedial methods, by their recourse to myth, folklore, poetry, or drama as they tell a historical character's story. Between them, the essays shed light on the broad range of auto/biographical experimentation in modern Europe and will appeal to readers with an interest in the history and politics of form in life-writing: in the ways in which departures from traditional generic paradigms are intricately linked with specific views of subjectivity, with questions of personal, communal, and national identity. The Introduction of this book is open access under a CC BY 4.0 license via link.springer.com.

Changing Korea - Understanding Culture and Communication (Hardcover, New edition): T Youn-Ja Shim, Min-Sun Kim, Judith N. Martin Changing Korea - Understanding Culture and Communication (Hardcover, New edition)
T Youn-Ja Shim, Min-Sun Kim, Judith N. Martin
R2,169 Discovery Miles 21 690 Ships in 10 - 15 working days

In the last fifty years, Korea has transformed itself from an agrarian, Confucian-based culture into a global and technological powerhouse, and one of the most important political and economic forces in the world. Based on previous research and face-to-face interviews, the book shows how contemporary Koreans negotiate traditional Confucian values and Western capitalistic values in their everyday encounters - particularly in business and professional contexts. This is a useful companion book for courses in international business, intercultural communication, and Asian studies.

Discourse, Ideology and Specialized Communication (Paperback, New edition): Giuliana Elena Garzone, Srikant Sarangi Discourse, Ideology and Specialized Communication (Paperback, New edition)
Giuliana Elena Garzone, Srikant Sarangi
R2,997 Discovery Miles 29 970 Ships in 10 - 15 working days

This book approaches the issue of ideology in specialized communication in professional, institutional and disciplinary settings across domains as diverse as law, healthcare, corporate management, migration, NGOs, etc. What unites the contributors is their commitment to a discourse view of language use, i.e., the view that organisational and professional practices are rooted in social, ideological orders, although a variety of perspectives on the exact nature of the relationship between ideology and discourse can be discerned in individual chapters. The acts of interpretation - by participants and analysts alike - are invested in ideology, explicitly or implicitly. This manifest/hidden duality surrounding ideology-in-discourse constitutes the main focus. Challenging the traditional presumption of objectivity, impersonality and non-involvement that has often characterized research on Language for Specific Purposes, this book demonstrates how the specialized communication setting is a critical site where ideology is intrinsically embodied in discursive practices.

Writing About Music - An Introductory Guide (Paperback, 4th edition): Richard Wingell Writing About Music - An Introductory Guide (Paperback, 4th edition)
Richard Wingell
R2,944 Discovery Miles 29 440 Ships in 10 - 15 working days

Helping users write clear, convincing, persuasive prose on musical topics, this practical guide focuses on general writing issues as well as special challenges of writing about music-with clear, step-by-step explanations of the process of writing a paper. Updated to reflect the latest research methodology, resources, and technology, it continues to offer strong coverage on research, organization, drafting and editing-and includes a thorough section on basic writing skills. Contains complete chapters on writing about music, analysis and research, getting started, writing a research paper (from choosing a topic through outlining, writing the draft, editing and revising), questions of format, other kinds of writing projects (i.e., seminar presentations, concert reports, program notes), writing styles, and common writing problem. Covers the latest musicological research and new resources for researching both print and electronic publications. Discusses writing papers on a PC, and provides a sample paper in the appendix that illustrates matters of format and discusses the events in the musical work. For writers.

Blogs, Wikipedia, Second Life, and Beyond - From Production to Produsage (Hardcover, New edition): Axel Bruns Blogs, Wikipedia, Second Life, and Beyond - From Production to Produsage (Hardcover, New edition)
Axel Bruns
R2,830 Discovery Miles 28 300 Ships in 10 - 15 working days

We -- the users turned creators and distributors of content -- are TIME's Person of the Year 2006, and AdAge's Advertising Agency of the Year 2007. We form a new Generation C. We have MySpace, YouTube, and OurMedia; we run social software, and drive the development of Web 2.0. But beyond the hype, what's really going on? In this groundbreaking exploration of our developing participatory online culture, Axel Bruns establishes the core principles which drive the rise of collaborative content creation in environments, from open source through blogs and Wikipedia to Second Life. This book shows that what's emerging here is no longer just a new form of content production, but a new process for the continuous creation and extension of knowledge and art by collaborative communities: produsage. The implications of the gradual shift from production to produsage are profound, and will affect the very core of our culture, economy, society, and democracy.

Academic Writing and Publishing - A Practical Handbook (Hardcover, New): James Hartley Academic Writing and Publishing - A Practical Handbook (Hardcover, New)
James Hartley
R4,494 Discovery Miles 44 940 Ships in 10 - 15 working days

Academic Writing and Publishing will show academics (mainly in the social sciences) how to write and publish research articles. Its aim is to supply examples and brief discussions of recent work in all aspects of the area in short, sharp chapters. It should serve as a handbook for postgraduates and lecturers new to publishing. The book is written in a readable and lively personal style. The advice given is direct and based on up-to-date research that goes beyond that given in current textbooks. For example, the chapter on titles lists different kinds of titles and their purposes not discussed in other texts. The chapter on abstracts instructs the reader on writing structured abstracts from the start.

Outsourcing Technical Communication - Issues, Policies and Practices (Hardcover, illustrated edition): Barry Thatcher, Carlos... Outsourcing Technical Communication - Issues, Policies and Practices (Hardcover, illustrated edition)
Barry Thatcher, Carlos Evia
R4,630 Discovery Miles 46 300 Ships in 10 - 15 working days

This book examines the impact of outsourcing on the field of technical communication. Aided by new technologies and driven by global market structures, technical communication products that were once developed in the United States or Western Europe are now being developed in Asia, Eastern Europe, and other parts of the world. If technical communication follows other fields, such as information technologies, electronics manufacturing, and even textiles, this 'outsourcing' of technical communication products and jobs will surely influence our profession-but how? What kinds of jobs will remain in the United States? Which jobs are more efficiently handled outside the United States? How can U.S. technical communicators develop a 'comparative advantage' in the global economy? How can collaboration and joint development of information products be managed? What are the ethical, cultural, social, and economic dilemmas created by outsourcing?This collection is designed as a theory/practice book that addresses the needs of graduate students, faculty, and technical communicators who want to teach, practice, or conduct research in this area. It addresses technical communications and outsourcing in six different parts of the world, including the United States. It also explores issues of curriculum, project management, legal considerations, and intercultural communication problems.This title is suitable for: Technical communication professionals in academia and industry; managers, researchers, and teachers of documentation projects who are involved in offshore outsourcing situations and need to find best practices, strategies, or recommendations for being successful; technical writers (freelancers and corporate employees) working with international partners interested in how outsourcing can affect the future of their profession; non-U.S. writers working in outsourcing projects looking to perform satisfactorily in their jobs; undergraduate and graduate professors in universities and community colleges teaching courses in publications management, information design, international communication, and technical writing, and students enrolled in those courses; teachers and students in rhetorical theory and professional communication pedagogy courses; ESL (English as a second language) and ESP (English for specific purposes) readers.

In Search of Stanislavsky's Creative State on the Stage - With a Practice as Research Case Study (Hardcover): Gabriela... In Search of Stanislavsky's Creative State on the Stage - With a Practice as Research Case Study (Hardcover)
Gabriela Curpan
R4,505 Discovery Miles 45 050 Ships in 10 - 15 working days

This book rediscovers a spiritual way of preparing the actor towards experiencing that ineffable artistic creativity defined by Konstantin Stanislavski as the creative state. Filtered through the lens of his unaddressed Christian Orthodox background, as well as his yogic or Hindu interest, the practical work followed the odyssey of the artist, from being oneself towards becoming the character, being structured in three major horizontal stages and developed on another three vertical, interconnected levels. Throughout the book, Gabriela Curpan aims to question both the cartesian approach to acting and the realist-psychological line, generally viewed as the only features of Stanislavski's work. This book will be of great interest to theatre and performance academics as well as practitioners in the fields of acting and directing.

In Search of Stanislavsky's Creative State on the Stage - With a Practice as Research Case Study (Paperback): Gabriela... In Search of Stanislavsky's Creative State on the Stage - With a Practice as Research Case Study (Paperback)
Gabriela Curpan
R1,388 Discovery Miles 13 880 Ships in 10 - 15 working days

This book rediscovers a spiritual way of preparing the actor towards experiencing that ineffable artistic creativity defined by Konstantin Stanislavski as the creative state. Filtered through the lens of his unaddressed Christian Orthodox background, as well as his yogic or Hindu interest, the practical work followed the odyssey of the artist, from being oneself towards becoming the character, being structured in three major horizontal stages and developed on another three vertical, interconnected levels. Throughout the book, Gabriela Curpan aims to question both the cartesian approach to acting and the realist-psychological line, generally viewed as the only features of Stanislavski's work. This book will be of great interest to theatre and performance academics as well as practitioners in the fields of acting and directing.

Together with Technology - Writing Review, Enculturation, and Technological Mediation (Hardcover, illustrated edition): Jason... Together with Technology - Writing Review, Enculturation, and Technological Mediation (Hardcover, illustrated edition)
Jason Swarts
R4,624 Discovery Miles 46 240 Ships in 10 - 15 working days

This book examines the complex roles that texts serve as parts of an organizational cognitive infrastructure. Texts make knowledge and experience tangible and durable. They help shape interactions between people. As professions have become more writing-centered in recent decades, many organizations have instituted writing review practices to help newcomers produce better writing and thus become more effective organizational citizens.Dr. Swarts examines those writing review practices and questions whether available supportive technologies adequately prepare professional writers and professionals who write to appreciate the complex functions their texts serve. He reports on a study of the impact of two technologies (paper text and textual replay) on writing review. Unlike paper, which presents texts in a static form, textual replay presents texts as the products of writing practices. Textual replay records onscreen writing activity and creates a video that writers and reviewers use to supplement their discussion of revisions.

Evidence-based LSP - Translation, Text and Terminology (Paperback): Khurshid Ahmad, Margaret Rogers Evidence-based LSP - Translation, Text and Terminology (Paperback)
Khurshid Ahmad, Margaret Rogers
R3,281 Discovery Miles 32 810 Ships in 10 - 15 working days

This book presents a number of different perspectives on the central theme of 'evidence' and its interpretation in the study of specialist languages and their various uses. The principal topics include text corpora, citation patterns, some challenging dichotomies, terminology and knowledge management, and specialist translation. Each topic is presented in one of five parts, each with its own introduction. The volume includes contributions from established and new researchers in the field, as well as well-known scholars from other disciplines who bring a fresh eye to LSP studies. The book presents selected papers from LSP2003, the 14th European Symposium on Language for Special Purposes held at the University of Surrey, Guildford, in co-operation with the AILA Scientific Commission on Language for Special Purposes.

Resources in Technical Communication - Outcomes and Approaches (Hardcover, illustrated edition): Cynthia Selfe Resources in Technical Communication - Outcomes and Approaches (Hardcover, illustrated edition)
Cynthia Selfe
R4,641 Discovery Miles 46 410 Ships in 10 - 15 working days

Provides the instructors of introductory technical communication courses with a set of resources for their classrooms.

Scientific Writing: A Reader And Writer's Guide (Paperback): Jean-Luc Lebrun Scientific Writing: A Reader And Writer's Guide (Paperback)
Jean-Luc Lebrun
R731 Discovery Miles 7 310 Ships in 10 - 15 working days

Given that scientific material can be hard to comprehend, sustained attention and memory retention become major reader challenges. Scientific writers must not only present their science, but also work hard to generate and sustain the interest of readers. Attention-getters, sentence progression, expectation-setting, and "memory offloaders" are essential devices to keep readers and reviewers engaged. The writer needs to have a clear understanding of the role played by each part of a paper, from its eye-catching title to its eye-opening conclusion. This book walks through the main parts of a paper; that is, those parts which create the critical first impression. The unique approach in this book is its focus on the reader rather than the writer. Senior scientists who supervise staff and postgraduates can use the book to review drafts and to help with the writing as well as the science. Young researchers can find solid guidelines that reduce the confusion all new writers face. Published scientists can finally move from what feels right to what is right, identifying mistakes they thought were acceptable, and fully appreciating their responsibility: to guide the reader along carefully laid-out reading tracks.

Comma Sense - A Fundamental Guide to Punctuation (Paperback): Richard Lederer, John Shore Comma Sense - A Fundamental Guide to Punctuation (Paperback)
Richard Lederer, John Shore
R379 R353 Discovery Miles 3 530 Save R26 (7%) Ships in 18 - 22 working days

Are you confounded by commas, addled by apostrophes, or queasy about quotation marks? Do you believe a bracket is just a support for a wall shelf, a dash is something you make for the bathroom, and a colon and semicolon are large and small intestines? If so, language humorists Richard Lederer and John Shore (with the sprightly aid of illustrator Jim McLean), have written the perfect book to help make your written words perfectly precise and punctuationally profound.
Don't expect "Comma Sense" to be a dry, academic tome. On the contrary, the authors show how each mark of punctuation--no matter how seemingly arcane--can be effortlessly associated with a great American icon: the underrated yet powerful period with Seabiscuit; the jazzy semicolon with Duke Ellington; even the rebel apostrophe with famed outlaw Jesse James. But this book is way more than a flight of whimsy. When you've finished "Comma Sense, "you'll not only have mastered everything you need to know about punctuation through Lederer and Shore's simple, clear, and right-on-the-mark rules, you'll have had fun doing so. When you're done laughing and learning, you'll be a veritable punctuation whiz, ready to make your marks accurately, sensitively, and effectively.

A Document (Re)turn - Contributions from a Research Field in Transition (Paperback): Roswitha Skare, Niels Windfeld Lund,... A Document (Re)turn - Contributions from a Research Field in Transition (Paperback)
Roswitha Skare, Niels Windfeld Lund, Andreas Varheim
R2,149 Discovery Miles 21 490 Ships in 10 - 15 working days

When people are checking in to flights, making reports to their company manager, composing music, delivering papers for exams in schools, or examining patients in hospitals, they all deal with documents and processes of documentation. In earlier times, documentation took place primarily in libraries and archives. While the latter are still important document institutions, documents today play a far more essential role in social life in many different domains and cultures. In this book, which celebrates the ten year anniversary of documentation studies in Tromso, experts from many different disciplines, professional domains as well as cultures around the world present their way of dealing with documents, demonstrating many potential directions for the emerging broad field of documentation studies.

Scientific Writing: A Reader And Writer's Guide (Hardcover): Jean-Luc Lebrun Scientific Writing: A Reader And Writer's Guide (Hardcover)
Jean-Luc Lebrun
R1,837 Discovery Miles 18 370 Ships in 18 - 22 working days

Given that scientific material can be hard to comprehend, sustained attention and memory retention become major reader challenges. Scientific writers must not only present their science, but also work hard to generate and sustain the interest of readers. Attention-getters, sentence progression, expectation-setting, and "memory offloaders" are essential devices to keep readers and reviewers engaged. The writer needs to have a clear understanding of the role played by each part of a paper, from its eye-catching title to its eye-opening conclusion. This book walks through the main parts of a paper; that is, those parts which create the critical first impression. The unique approach in this book is its focus on the reader rather than the writer. Senior scientists who supervise staff and postgraduates can use the book to review drafts and to help with the writing as well as the science. Young researchers can find solid guidelines that reduce the confusion all new writers face. Published scientists can finally move from what feels right to what is right, identifying mistakes they thought were acceptable, and fully appreciating their responsibility: to guide the reader along carefully laid-out reading tracks.

That or Which, and Why - A Usage Guide for Thoughtful Writers and Editors (Hardcover): Evan Jenkins That or Which, and Why - A Usage Guide for Thoughtful Writers and Editors (Hardcover)
Evan Jenkins
R4,478 Discovery Miles 44 780 Ships in 10 - 15 working days

That or Which, and Why is an insightful and witty guide to writing. Based on Evan Jenkins's long-running column 'Language Corner' in Columbia Journalism Review, the book is compiled of brief, alphabetically arranged entries on approximately 200 major writing stumbling blocks, from the wonderful world of 'that' and 'which' to trickier terrain like the correct usage of common idiomatic expressions.
Working from his experiences as a newsroom editor and teacher, Jenkins' humorous tone puts the reader at ease, unlike many of the writing and usage guides out there that are off-putting in their rigidity and dogmatism. He takes the 'we're-all-in-this-together' approach to teaching better writing - maintaining a light tone throughout the book and emphasizing flexibility and easy-to-use guidelines rather than delivering orders from Grammar-on-high.

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