Serves as an introduction to how the field of communication connects to technology transfer the market-driven process by which innovations are adopted and implemented. This work includes articles that explore topics including the history of technology transfer and diffusion, technology transfer and patents, and more.

Experienced scientists and medical researchers know how important it is to engage with research literature in an active, critical and analytical way. However in most universities little time is devoted to teaching the relevant skills. Readers who accept scientific papers uncritically may misunderstand results, misinterpret the experimental significance of techniques, over or underestimate the importance of findings and waste time and resources on flawed or unnecessary experiments.
"Critical Reading "is aimed at everyone who needs to read original research papers in life sciences and medicine: final-year undergraduates, graduate students, research scientists, clinicians and medical researchers. Through a series of clearly focused chapters, the reader is introduced to critical reading skills such as:
- Detection and analysis of spin
- Development of active reading habits
- Evaluation of methods, including qualitative methods
- Scientific analysis and interpretation
This book promotes a balanced, rigorous approach to the literature. It is unique in providing examples and end-of-chapter exercises from a wide range of scientific and clinical disciplines including biochemistry, ecology, immunology and physiology. Principles are extensively illustrated by reference to real papers, which are discussed constructively in the context of the pressures and technical difficulties that face researchers.
The skills "Critical Reading "imparts will deepen readers' understanding of the research process, increase enjoyment and enhance professional confidence and effectiveness in academic, clinical and commercial settings.

Arguing that composition should renew its interest in reading pedagogy and research, "Chasing Literacy" offers writing instructors and literacy scholars a framework for understanding and responding to the challenges posed by the proliferation of interactive and multimodal communication technologies in the twenty-first century.

Employing case-study research of student reading practices, Keller explores reading-writing connections in new media contexts. He identifies a culture of acceleration--a gathering of social, educational, economic, and technological forces that reinforce the values of speed, efficiency, and change--and challenges educators to balance new "faster" literacies with traditional "slower" literacies. In addition, Keller details four significant features of contemporary literacy that emerged from his research: accumulation and curricular choices; literacy perceptions; speeds of rhetoric; and speeds of reading.

"Chasing Literacy" outlines a new reading pedagogy that will help students gain versatile, dexterous approaches to both reading and writing and makes a significant contribution to this emerging area of interest in composition theory and practice.

The ability to write a clear, well-argued essay is absolutely crucial for students working at every academic level. As the basis for coursework and the vast majority of written exams, the essay is unavoidably at the heart of modern education. In "The Basics of" "Essay Writing" Nigel Warburton, bestselling author and experienced lecturer, provides all the guidance and advice you need to dramatically improve your essay-writing skills.
The book opens with a discussion of why it is so important to write a good essay, and proceeds through a step-by-step exploration of exactly what you should consider to improve your essays and marks. Within, you will find help on how to:
- Focus on answering the question asked
- Research and plan your essay
- Build and sustain an argument
- Improve your writing style and tone
Written in the author's accomplished, student-friendly style," The Basics of Essay Writing" is packed full of good advice and practical exercises. Students of all ages and in every subject area will find it an easy-to-use and indispensable aid to their studies.

Experienced scientists and medical researchers know how important it is to engage with research literature in an active, critical and analytical way. However in most universities little time is devoted to teaching the relevant skills. Readers who accept scientific papers uncritically may misunderstand results, misinterpret the experimental significance of techniques, over or underestimate the importance of findings and waste time and resources on flawed or unnecessary experiments.
"Critical Reading "is aimed at everyone who needs to read original research papers in life sciences and medicine: final-year undergraduates, graduate students, research scientists, clinicians and medical researchers. Through a series of clearly focused chapters, the reader is introduced to critical reading skills such as:
- Detection and analysis of spin
- Development of active reading habits
- Evaluation of methods, including qualitative methods
- Scientific analysis and interpretation
This book promotes a balanced, rigorous approach to the literature. It is unique in providing examples and end-of-chapter exercises from a wide range of scientific and clinical disciplines including biochemistry, ecology, immunology and physiology. Principles are extensively illustrated by reference to real papers, which are discussed constructively in the context of the pressures and technical difficulties that face researchers.
The skills "Critical Reading "imparts will deepen readers' understanding of the research process, increase enjoyment and enhance professional confidence and effectiveness in academic, clinical and commercial settings.

This book, written by a true professional, guides the reader through the various stages of writing fiction. The author, Peter Porosky, has over twenty years of experience writing and publishing fiction, as well as teaching. Porosky's more recent years consulting hundreds of writers have given him the learning and experience to provide effective instruction in this field. The author takes the reader through the 'Primer Steps' in writing fiction, which include the use of: genre, fictional techniques, the 'Writing Process' and the 'Revisionary Process'. Second, the reader will learn the 'Revisionary Steps, ' which include repairing weaknesses in style, plot, characterization, and point of view. Also helpful to the reader will be the Appendixes which provide activities, marketing information, a glossary and bibliography. A must for anyone interested in writing fiction

First published in 2005. Routledge is an imprint of Taylor & Francis, an informa company.

Economists need to bring clear thinking and a host of analytical techniques to a wide range of topics. "The Student Guide to Writing Economics "will equip students with the tools and skills required to write accomplished essays.
Robert Neugeboren provides a concise, accessible guide to the writing process taking the student through the stages of planning, revising and editing pieces of work. This book presents the core principles of the 'economics approach' and covers essential topics such as
- The key to successful writing in economics
- Basic methods economists use to analyze data and communicate ideas
- Suggestions for finding and focusing your chosen topic
- Vital techniques for researching topics
- How to approach the citing of sources and creating a bibliography
"The Students Guide to" "Writing Economics" also includes up-to date appendices covering fields in economics such as standard statistical sources, on-line search engines and electronic indices to periodical literature.
This book will prove to be an invaluable resource for students seeking to understand how to write successfully in economics.

This clear, reader-friendly book is carefully designed to help readers gain confidence and acquire competence in their academic writing abilities. It focuses on real people as they write and actively involves readers in the writing process. The authors' innovative approach encourages reflection on how professional writing initiatives connect to the personal self. For pre-service and in-service teachers, graduate students, school administrators, educational specialists, and all others involved in the educational enterprise, effective writing is important to professional success. Organized to help the reader move progressively and confidently forward as a writer of academic prose, Doing Academic Writing in Education: Connecting the Personal and the Professional features: *activities to engage readers in connecting their writing endeavors to their personal selves, and in discovering their own writing attitudes, behaviors, strengths, and problem areas; *practical applications to inform and support the reader's writing initiatives--including opportunities to engage in invention strategies, to begin a draft, to revise and edit a piece of writing that is personally and professionally important, and to record reflections about writing; *the voices of the authors and of graduate students who are pursuing a variety of academic writing tasks--to serve as models for the reader's writing endeavors; and *writing samples and personal stories about writing shared by experts in various contexts--offering hints about conditions, self-reflections, and habits that help them write effectively. All students and professionals in the field of education will welcome the distinctive focus in this book on connecting the personal and the professional, and the wealth of practical applications and opportunities for reflection it provides.

Cross-Media Promotion is the first book-length study of a defining feature of contemporary media, the promotion by media of their allied media interests. The book explores the range of forms of cross-promotion including synergistic marketing of mega-brands such as Harry Potter; promotional plugs in news media; repurposing media content, stars and brands across other media and outlets; product placement, and the integration of media content and advertising. Incorporating specialist literature, yet written in a clear, accessible style, the book combines three areas of study: media industry practices, media policy, and media theory. It examines the dynamics of cross-media promotion across converging media, drawing on a range of examples from the United States and the United Kingdom. Synergy and intertextuality are explored alongside critical debates about the 'problems' of cross-promotion. The book also offers a critical evaluation of media policy responses from the late 1980s to the present, which the book argues, have failed to grapple with the problems of media power, market power and commercialism generated by intensifying cross-media promotion.

This collection includes the complete screenplays of The Princess Bride, Misery, The Marathon Man and Butch Cassidy and the Sundance Kid along with introductory essays to each screenplay by William Goldman.

A well-understood tenet exists among the FDA and other regulatory bodies: if you didn't write it down, it didn't happen. And if it didn't happen, your company stands to lose time, money, and perhaps its competitive edge. Write it Down: Guidance for Preparing Effective and Compliant Documentation provides you with the tools you need to put effective documentation in place. The book has a three-pronged focus: to help writers understand the why of what they must write and the current industry standards for good documentation practices, to provide effective examples of a broad spectrum of documents, and to supply an in-depth explanation of grammar and punctuation conventions. Substantially expanded, the second edition focuses on the regulations, the need to document, and the range of documentation that must be in place to support therapeutic products from discovery through market. Readers will find useful examples of good writing, many provided by people in the industry. Letters and memos; short reports of varied topics, including equipment evaluation, vendor audit, and trip review; standard operating procedures, laboratory methods, and training materials; documentation for an IQ/OQ/PQ project; a journal article; and excerpts from a development report and a dossier are among the many examples. The book also gives a thorough explanation of grammar, punctuation, and usage, with a strong emphasis on the components of the language that pose difficulties for non-native writers of English. This book is a must for people working in or preparing to work in environments that produce drugs, medical devices, or biologics for sale in countries that have stringent regulatory requirements and where the business language is English. Firmly placing the writing task in context of the existing laws and guidances, the book offers valuable insights into managing systems and producing documentation that meets the requirements of the binding regulations.

Over the past decade, the World Wide Web has dramatically changed the face of technical communication, but the teaching of writing has thus far altered very little to accommodate this rapidly changing context. Technical Communication and the World Wide Web offers substantial and broadly applicable strategies for teaching global communication issues affecting writing for the World Wide Web. Editors Carol Lipson and Michael Day have brought together an exceptional group of experienced and well-known teacher-scholars to develop this unique volume addressing technical communication education. The chapters here focus specifically on curriculum issues and the teaching of technical writing for the World Wide Web, contributing a blend of theory and practice in proposing changes in curriculum and pedagogy. Contributors offer classroom examples that teachers at all levels of experience can adapt for their own classes. The volume provides comprehensive coverage of the technical communication curriculum, from the two-year level to the graduate level; from service courses to degree programs. This volume is an important and indispensable resource for technical writing educators, and it will serve as an essential reference for curriculum and pedagogy development in technical communication programs.

Over the past decade, the World Wide Web has dramatically changed the face of technical communication, but the teaching of writing has thus far altered very little to accommodate this rapidly changing context. Technical Communication and the World Wide Web offers substantial and broadly applicable strategies for teaching global communication issues affecting writing for the World Wide Web. Editors Carol Lipson and Michael Day have brought together an exceptional group of experienced and well-known teacher-scholars to develop this unique volume addressing technical communication education. The chapters here focus specifically on curriculum issues and the teaching of technical writing for the World Wide Web, contributing a blend of theory and practice in proposing changes in curriculum and pedagogy. Contributors offer classroom examples that teachers at all levels of experience can adapt for their own classes. The volume provides comprehensive coverage of the technical communication curriculum, from the two-year level to the graduate level; from service courses to degree programs. This volume is an important and indispensable resource for technical writing educators, and it will serve as an essential reference for curriculum and pedagogy development in technical communication programs.

A new revision of the classic guide to writing great cover letters

The Perfect Cover Letter, Third Edition, which has sold nearly 200,000 copies, is a fresh and up-to-date revision of the popular classic. Just like the original, it offers top-notch advice and high-quality samples that help job hunters get the attention they deserve. Two new chapters make the Third Edition even more comprehensive: Chapter 10 offers top-notch samples and step-by-step guidance for writing the perfect networking cover letter, and Chapter 11 presents expert guidance on every variety of thank-you note. With a wealth of easily customizable samples for any situation, The Perfect Cover Letter, Third Edition is a new and improved edition of the classic top-selling career guide.

Richard H. Beatty (Malvern, PA) is President of Brandywine Consulting Group, a human resources consulting firm. North America’s leading job-search author, his eight career books for Wiley have sold over 1 million copies.

"Better Broadcast Writing, Better Broadcast News" teaches students how to write with the conversational simplicity required for radio and TV.

This text draws on the Emmy Award-winning author's decades of professional experience in broadcast journalism. In addition to writing, the text also discusses the other elements that make up a good story-producing, reporting, shooting, editing, and ethics. The author's real-world perspective conveys the excitement of a career in journalism.

Features

• Covers topics beyond writing, such as creating a well-paced broadcast, shooting and editing in the field, ethics, and job searching, giving students a sense of how writing fits into the bigger picture of news coverage.
• Features examples drawn from the author's own experience, including scripts and stories from ABC News, allowing students real-world insights into the broadcasting field.
• Addresses the differences between television and radio and describes the skills that apply to both media, preparing students to work in either field.
• Includes exercises in every chapter, giving students practical writing experience and encouraging them to think about the lessons conveyed in the book.

Every aspiring writer should read this book before he starts. Every doctor whose work has been rejected or changed should read it to find out what went wrong. Journalism is one of the msot challenging and rewarding of the writing skills, but success depends on sound preparation and careful thought. Tim Albert is widely recognized as the leading trainer in medical journalism and those who follow his step-by-step advice could quickly see their name in print. 'Tim Albert is ideally qualified to write this book. Not only is he a accomplished writer but he's one of the few journalists I know who is also a talented teacher. My only grouse about the book is that it didn't exist when I first hung up my stehoscope and tried to turn myself into a writer. It would have spared me months of struggle in an alien world where experience eventually taught me some of the lessons I could have learned less traumatically from these pages.' From the foreword by Michael O'Donnell

Confusing, inadequate instructions for setting up and using consumer products are not only unhelpful, but potentially dangerous. They may contain wrong information, poor warnings, and no pictures or illustrations. Standards are either non-existent or little known, even though the U.S. government has developed and tested standards for the past thirty years. This book presents a set of guidelines written by The Human Factors and Ergonomics Society that have been tested by human factor specialists. This expert advice is applicable to writing assembly procedures, operational procedures, and user, shop, and repair manuals.

How we communicate with each other matters greatly. Our identity, our friendships and marriages, our families, and our culture are the product of how we speak to one another. Our words affect our hopes and dreams, as well as those of our children. We insult, complain, or criticize. We compliment, offer support, and inspire. These are choices that take place in the crevices of our most private and public conversations with others. This book bridges communication theory and practice to foreground an important message: positive communication matters. By examining closely how people talk to each other at home or at work, this book enables undergraduate and graduate students to communicate more positively. The Art of Positive Communication is an ideal text for undergraduate and graduate students enrolled in interpersonal communication courses and as a supplemental text to inspire all students to communicate better.

This guide offers detailed advice on the journal article publication process, describing each step of the process and providing insights for improving the presentation of work intended for publication in communication journals. It includes advice from journal editors across the discipline and offers resource materials to help both new and seasoned writers publish their work.
The guide begins with an overview of the publication process, followed by a discussion of each step of the manuscript submission, review, and revision processes. In addition to reality-based answers to questions often posed to editors, resource materials are provided in the appendices, introducing readers to the various forms and correspondence they will encounter when they submit their work for consideration. The guide focuses on the issues and procedures associated with the publication process, examining rules and expectations encountered during the publishing process that are often assumed to be known but are rarely articulated. The guidance provided here will aid in establishing consistency in publication practices and will contribute toward improving the quality of journal submissions, as well as enhancing interaction with editors and reviewers.
As a guide to demystifying procedures associated with the publication process, this resource will serve all academic authors desiring to publish their work in scholarly communication journals.

The Fast Track to Getting published! "Are you ready to get out of the slush piles? With the expert tutelage of Frishman and Spizman, an author can increase his/her chances of publication many times over." - John Kremer, author, "1001 Ways to Market Your Books" "I've got a great idea for a book!" But a great idea is not enough---what you need is a killer book proposal. With publishing gurus Rick Frishman and Robyn Spizman as your guides, you can create a proposal that makes your idea sing---and appeals to the right publishers. And once you secure that coveted book deal, Frishman and Spizman give you all you need to know to conceptualize, write, market, and turn your powerful message into a bestseller. We all need a guide on the journey through the publishing world and these experts take you by the hand and help navigate the hypercompetitive book industry. We all have an amazing message within. Now is the time to share it with the world to change your life and the lives of your audience.

On the Track offers a comprehensive guide to scoring for film and television. Covering all styles and genres, the authors, both noted film composers, cover everything from the nuts-and-bolts of timing, cuing, and recording through balancing the composer's aesthetic vision with the needs of the film itself. Unlike other books that are aimed at the person "dreaming" of a career, this is truly a guide that can be used by everyone from students to technically sophisticated professionals. It contains over 100 interviews with noted composers, illustrating the many technical points made through the text.

In this volume, Mark Waldo argues that writing across the curriculum (WAC) programs should be housed in writing centers and explains an innovative approach to enhancing their effectiveness: focus WAC on the writing agendas of the disciplines. He asserts that WAC operation should reflect an academy characterized by multiple language communities--each with contextualized values, purposes, and forms for writing, and no single community's values superior to another's. Starting off with an examination of the core issue, that WAC should be promoting learning to write in the disciplines instead of writing to learn, Waldo proposes: *housing WAC in comprehensive writing centers independent of any other department; *using dialogue and inquiry rather than prescriptive techniques in the WAC program's interaction with faculty in other disciplines; and *phasing out writing assessment that depends on one test measuring the writing abilities of students from all disciplines. In the process of making his case, Waldo discusses tutor training, faculty consultancy, and multilayered assessment programs. In addition to presenting the theoretical and practical advantages of discipline-based WAC programs, he also offers clear and compelling evidence from his own institution that supports the success of this approach to writing instruction. Demythologizing Language Difference in the Academy: Establishing Discipline-Based Writing Programs will be of interest to writing program and WAC administrators; writing center administrators; graduate students studying composition; and educators and graduate students involved in WAC initiatives, research, and study.

In this volume, Mark Waldo argues that writing across the curriculum (WAC) programs should be housed in writing centers and explains an innovative approach to enhancing their effectiveness: focus WAC on the writing agendas of the disciplines. He asserts that WAC operation should reflect an academy characterized by multiple language communities--each with contextualized values, purposes, and forms for writing, and no single community's values superior to another's. Starting off with an examination of the core issue, that WAC should be promoting learning to write in the disciplines instead of writing to learn, Waldo proposes: *housing WAC in comprehensive writing centers independent of any other department; *using dialogue and inquiry rather than prescriptive techniques in the WAC program's interaction with faculty in other disciplines; and *phasing out writing assessment that depends on one test measuring the writing abilities of students from all disciplines. In the process of making his case, Waldo discusses tutor training, faculty consultancy, and multilayered assessment programs. In addition to presenting the theoretical and practical advantages of discipline-based WAC programs, he also offers clear and compelling evidence from his own institution that supports the success of this approach to writing instruction. Demythologizing Language Difference in the Academy: Establishing Discipline-Based Writing Programs will be of interest to writing program and WAC administrators; writing center administrators; graduate students studying composition; and educators and graduate students involved in WAC initiatives, research, and study.

In 1888, Mark Twain reflected on the writer's special feel for words to his correspondent, George Bainton, noting that "the difference between the almost-right word and the right word is really a large matter." We recognize differences between a politician who is "willful" and one who is "willing" even though the difference does not cross word-stems or parts of speech. We recognize that being "held up" evokes different experiences depending upon whether its direct object is a meeting, a bank, or an example. Although we can notice hundreds of examples in the language where small differences in wording produce large reader effects, the authors of "The Power of Words" argue that these examples are random glimpses of a hidden systematic knowledge that governs how we, as writers or speakers, learn to shape experience for other human beings.
Over the past several years, David Kaufer and his colleagues have developed a software program for analyzing writing called DocuScope. This book illustrates the concepts and rhetorical theory behind the software analysis, examining patterns in writing and showing writers how their writing works in different categories to accomplish varying objectives. Reflecting the range and variety of audience experience that contiguous words of surface English can prime, the authors present a theory of language as an instrument of rhetorically priming audiences and a catalog of English strings to implement the theory. The project creates a comprehensive map of the speaker and writer's implicit knowledge about predisposing audience experience at the point of utterance.
The book begins with an explanation of why studying language from the standpoint of priming--not just meaning--is vital to non-question begging theories of close reading and to language education in general. The remaining chapters in Part I detail the steps taken to prepare a catalog study of English strings for their properties as priming instruments. Part II describes in detail the catalog of priming categories, including enough examples to help readers see how individual words and strings of English fit into the catalog. The final part describes how the authors have applied the catalog of English strings as priming tools to conduct textual research.