"Rhetorical Analysis: A Brief Guide for Writers, " walk students through the process for doing different kinds of analyses -- argument analysis, structure analysis, style analysis, and more. Shows how to analyze a range of texts, print, visual, and multimedia. Includes authors' own analyses as models for students, as well as 4 complete student model papers. Introduces students to rhetorical concepts (both classical and modern) that are relevant to rhetorical analysis.

This book questions how to monitor the contribution of mass media to democracy, and focuses on the initiatives, achievements and flaws of media monitoring. Moving beyond previous studies which have tended to discuss the legal issues related to media freedom alone, On Media Monitoring takes a broader approach, examining media structure, ownership, policy, economics, company conduct, law and regulation - all important indicators of how well the mass media serve contemporary democracies. Throughout, the book strikes a balance between monitoring initiatives with an academic, governmental, and non-governmental origin. The book - which includes a new monitoring model, the Media for Democracy Monitor, together with the results of its initial empirical implementation - is intended to further discussion about how to monitor the contribution of the mass media to democracy. It is suitable for advanced undergraduates, postgraduates, and scholars who teach and research in this area.

Attitudes and methods derived from the hard sciences have become increasingly commonplace in the human and social sciences. Whilst this 'scientifization' process has undoubtedly fostered the growth of knowledge within history and economics, these are disciplines where verification, as practised in the pure sciences, is not appropriate. This book, first published in 1991, argues constructively for a new interpretation of scientific verification within economics and history.

This is the first collection of readings on computer-mediated communication focusing exclusively on interpersonal interactions. Examining messages exchanged via email, Twitter, Facebook, websites, and blogs, the authors analyze communication issues of ongoing importance in relationships including deception, disclosure, identity, influence, perception, privacy, sexual fidelity, and social support. The book examines subjects that attract intense student interest - including online performance of gender, online dating, and using computer-mediated communication to achieve family/work life balance - and will inspire further research and course development in the area of computer-mediated communication in personal relationships. Because it provides a synthesis of ideas at the nexus of interpersonal communication theory and computer-mediated communication theory, the book can serve as a textbook for advanced undergraduate as well as graduate courses.

The 2008 U.S. election was arguably the most important election of our lifetime: the first African American president was elected to office; the candidacy of Sarah Palin marked only the second time that a major party ticket included a female; and the electoral performance of young citizens - digital natives, greatly attracted by digital media - signaled the highest turnout in a long time.Taking all these issues into consideration, this book offers a landmark examination of the 2008 election from a global perspective, with emphasis on the wide range of digital media utilized by the campaigners and how campaign communication influenced young citizens. The authors argue that the use of digital technologies in the campaign, and the success of Barack Obama in attracting young voters to his cause, provides an excellent case study - perhaps something of a turning point in campaign communication - for carefully examining the emerging role of digital political media, and a continuing renewal in young citizens' electoral engagement. The wide-ranging contributions to this volume provide a comprehensive examination of a historic political campaign and election. The book's findings offer revealing answers regarding the content and effects of various forms of political campaign communication, and raise questions and possibilities for future research.

China has lived with the Internet for nearly two decades. Will increased Internet use, with new possibilities to share information and discuss news and politics, lead to democracy, or will it to the contrary sustain a nationalist supported authoritarianism that may eventually contest the global information order? This book takes stock of the ongoing tug of war between state power and civil society on and off the Internet, a phenomenon that is fast becoming the centerpiece in the Chinese Communist Party's struggle to stay in power indefinitely. It interrogates the dynamics of this enduring contestation, before democracy, by following how Chinese society travels from getting access to the Internet to our time having the world's largest Internet population. Pursuing the rationale of Internet regulation, the rise of the Chinese blogosphere and citizen journalism, Internet irony, online propaganda, the relation between state and popular nationalism, and finally the role of social media to bring about China's democratization, this book offers a fresh and provocative perspective on the arguable role of media technologies in the process of democratization, by applying social norm theory to illuminate the competition between the Party-state norm and the youth/subaltern norm in Chinese media and society.

Brilliant Business Writingis about how you get your writing everything from e-mails to board reports - to work harder. How do you structure your writing so it's absolutely clear what you're saying? How do you make your writing so compelling that your reader will stick with it? And how do you make it vivid enough that they remember it? Brilliant Business Writinghas three big themes. It reveals how to: * structure your writing so that you get your point across effectively * make your language clear and straightforward * inject a little magic to make your message more memorable, and make you worth listening to. Throughout the book you'll find real examples and practical tips to bring even the dullest business writing to life.

"Crafting Truth" introduces the reader to the craft of creative nonfiction by showing them models from the best nonfiction writers and offering plentiful exercises to help them more artfully tell true stories.

From 1993 to 2003, exports of Japan's cartoon arts tripled in value, to $12.5 billion. Fan phenomena around the world - in U.S. malls, teen girls flock to purchase the latest Fruits Basket graphic novel; in Hungary, young people gather for a summer "cosplay" (costume dress-up) event - illustrate the global popularity of manga and anime. Drawing on extensive research and more than 100 original interviews, Anne Cooper-Chen explains how and why the un-Disney has penetrated nearly every corner of the planet. This book uses concepts such as cultural proximity, uses and gratifications, and cultural variability to explain cross-cultural adaptations in a broad international approach. It emphasizes that overseas acceptance has surprised the Japanese, who create manga and anime primarily for a domestic audience. Including some sobering facts about the future of the industry, the book highlights how overseas enthusiasm could actually save a domestic industry that may decline in the contracting and graying country of its birth. Designed for courses covering international mass media, media and globalization and introduction to Japanese culture, the book is written primarily for undergraduates, and includes many student-friendly features such as a glossary, timeline and source list.

From 1993 to 2003, exports of Japan's cartoon arts tripled in value, to $12.5 billion. Fan phenomena around the world - in U.S. malls, teen girls flock to purchase the latest Fruits Basket graphic novel; in Hungary, young people gather for a summer "cosplay" (costume dress-up) event - illustrate the global popularity of manga and anime. Drawing on extensive research and more than 100 original interviews, Anne Cooper-Chen explains how and why the un-Disney has penetrated nearly every corner of the planet. This book uses concepts such as cultural proximity, uses and gratifications, and cultural variability to explain cross-cultural adaptations in a broad international approach. It emphasizes that overseas acceptance has surprised the Japanese, who create manga and anime primarily for a domestic audience. Including some sobering facts about the future of the industry, the book highlights how overseas enthusiasm could actually save a domestic industry that may decline in the contracting and graying country of its birth. Designed for courses covering international mass media, media and globalization and introduction to Japanese culture, the book is written primarily for undergraduates, and includes many student-friendly features such as a glossary, timeline and source list.

The only research writing guide to focus on equipping aquaculture students and early career scientists with the tools required to write high-quality scientific documents in their field. Examples are taken from the aquaculture field, covering all the relevant key research areas. Takes the reader logically though the process, following a chronological order i.e., upon completion of an experiment, the writing steps are usually research report, working paper, peer-review article or conference proceeding.

Cross-Media Promotion is the first book-length study of a defining feature of contemporary media, the promotion by media of their allied media interests. The book explores the range of forms of cross-promotion including synergistic marketing of mega-brands such as Harry Potter; promotional plugs in news media; repurposing media content, stars and brands across other media and outlets; product placement, and the integration of media content and advertising. Incorporating specialist literature, yet written in a clear, accessible style, the book combines three areas of study: media industry practices, media policy, and media theory. It examines the dynamics of cross-media promotion across converging media, drawing on a range of examples from the United States and the United Kingdom. Synergy and intertextuality are explored alongside critical debates about the 'problems' of cross-promotion. The book also offers a critical evaluation of media policy responses from the late 1980s to the present, which the book argues, have failed to grapple with the problems of media power, market power and commercialism generated by intensifying cross-media promotion.

Journalism in the Civil War Era examines the contributions of newspapers and magazines to the American public's understanding of the nation's greatest internal conflict. It documents the effect the Civil War had on journalism, and the effect journalism had on the Civil War. It describes the politics that affected the press, the constraints placed upon it, and the influence of technology. The book discusses the editors and reporters who covered the war, profiling the typical newspaper of the era as well as the response of the press corps to wartime challenges. Providing a broad account of journalism during this period, this book serves as an important reference for scholars and students, and as a supplementary text for courses in journalism history, U.S. press history, civil rights law, and nineteenth century history.

Addressing the explosive growth in qualitative research in recent years, this volume represents the first anthology to bring together a representative sample from this growing body of work, and comments on the reasons for the extraordinary interest in qualitative research. Contributors to the volume bring forward reports of significant, structured qualitative research into various aspects of technical communication practice, addressing the questions of what new insights researchers are generating about the working reality of today's technical communicators, and how technical communicators are perceived and treated by managers and by colleagues from other disciplines.

Including examples of qualitative methodologies-including ethnography, case study, focus groups, action research, grounded theory, and interview research- used by technical communicators to strengthen their practice, the result is a rich harmony of perspectives, as diverse as the field of technical communication itself.

This book will be of interest to to students and academics seeking up-to-date information on current industry practices in technical communication, as well as to practitioners in technical and professional communication. The book will also serve as a text in undergraduate seminars and courses at the master's level.

Just as a distinctive literary voice or style is marked by the ease with which it can be parodied, so too can specific aspects of humor be unique. Playwrights, television writers, novelists, cartoonists, and film scriptwriters use many special technical devices to create humor. Just as dramatic writers and novelists use specific devices to craft their work, creators of humorous materials--from the ancient Greeks to today's stand-up comics--have continued to use certain techniques in order to generate humor.

In The Art of Comedy Writing, Arthur Asa Berger argues that there are a relatively limited number of techniques--forty-five in all--that humorists employ. Elaborating upon his prior, in-depth study of humor, An Anatomy of Humor, in which Berger provides a content analysis of humor in all forms--joke books, plays, comic books, novels, short stories, comic verse, and essays--The Art of Comedy Writing goes further. Berger groups each technique into four basic categories: humor involving identity such as burlesque, caricature, mimicry, and stereotype; humor involving logic such as analogy, comparison, and reversal; humor involving language such as puns, wordplay, sarcasm, and satire; and finally, chase, slapstick, and speed, or humor involving action.

Berger claims that if you want to know how writers or comedians create humor study and analysis of their humorous works can be immensely insightful. This book is a unique analytical offering for those interested in humor. It provides writers and critics with a sizable repertoire of techniques for use in their own future comic creations. As such, this book will be of interest to people inspired by humor and the creative process--professionals in the comedy field and students of creative writing, comedy, literary humor, communications, broadcast/media, and the humanities.

Since the eve of the war in Afghanistan, Al-Jazeera has become a global household name and a news source that cannot be ignored. Globalization theorists argue that Al-Jazeera promotes a cross-cultural debate, enforcing a counter-hegemonic perspective on the West not evident in former crises. Through a comprehensive empirical analysis covering the re-broadcasting of Al-Jazeera's images on major U.S. television networks since 9/11, this book draws an alternative picture, revealing that the advent of Al-Jazeera has actually eroded the counter-hegemonic debate in U.S. war reporting. It shows how the U.S. government persuaded television networks to systematically reformat legitimate war images from Al-Jazeera, labeling it a deviant network, in order to eliminate criticism of the war. Moreover, an examination of the U.S. reception by bloggers and network carriers of Al-Jazeera's English-language website and channel reveals the U.S. administration's continued resolve and ability to limit public discourse.

This volume represents a collection of recent thinking and research on the social and cultural aspects of contemporary broadband societies by exploring the social experiences and practices of using new information and communication technologies (ICT) within different contexts and domains of the emerging broadband society. It offers a compendium of the latest thoughts and questions on digitally mediated citizenship, networked identity, and sociality in the 21st Century and covers four main themes and empirical areas of research: uses and practices of new media, with particular focus on underprivileged groups, new media and the social differentiation of their use, ICT use and sustainable development, and finally new technologies, new challenges.

Two award-winning authors reveal everything you need to know to develop your own distinctive voice and craft compelling, creative nonfiction When Emily Dickinson wrote "Tell all the Truth but tell it Slant," she offered sound advice for nonfiction writers: tell the truth but become more than mere transcribers of day to day life. In this invaluable guide, two award-winning authors show you how to take advantage of your own unique take on the world to create elegant nonfiction. In this book, you will find intensive writing instruction, an abundance of writing exercises, and more. This updated third edition covers the most up-to-date trends in nonfiction publishing, such as writing about gender and body size. It also includes practical advice for navigating the publishing industry. Whether you're a writing student or looking to launch a writing career, this book will help you take your writing skills to the next level. Features *3 new chapters: Fresh content on writing about identity-centered topics, maintaining a productive work/life balance, and navigating the publishing industry*Fully updated: Offers new advice on revision, research, and publishing*Expert authors: Miller and Paola are college English professors and award-winning authors*Will show you how to develop a distinctive voice and use fresh language*Includes a wealth of writing exercises that will motive you to keep making progress*Provides insider information on how to conduct research and get published

Since the 1990s journalism education programs have expanded exponentially around the world, but media freedom has not. Globally comparative, this edited volume assesses journalism education and the challenging environment in which it is delivered in countries with a partly free or not free status according to global press freedom. The countries covered include China, Singapore, Cambodia, Palestine, Oman, Egypt, Kenya, Tanzania, Brazil, Russia, Romania, and Croatia. Contributors demonstrate through careful analysis that wealthy nations are able to set the terms of their journalism education while less affluent countries are more open to the influence of foreign NGOs. Although this book evidences the disconnection between what is taught and what can be practiced, it also illustrates the degree to which journalism education can be an agent of change.

For many weeks, the terrorist attacks of 9/11 dominated the newspapers which covered the consequences with an unprecedented immediateness. This study looks at diverging representations of 9/11 in U.S. and German newspapers (New York Times, Washington Post, Frankfurter Allgemeine Zeitung, Suddeutsche Zeitung) and explores effects on its possible readerships. The impact of the attacks, forms of heroism, the enactment of leadership, various demonstrations of patriotism and grief as well as the textual and visual presentation of the attacks are analyzed in detail. These intermedial representations reaffirm or contest U.S. American grand narratives. While the German newspapers tend to focus on information and analysis, the U.S. papers tend to strengthen shattered U.S. American identity constructions. The study is based on nearly 2,000 newspaper articles and documents the wide scope of topics prevalent in the post-9/11 newspaper coverage.

In much recent theory, the media are described as ephemeral, ubiquitous, and de-localized. Yet the activity of modern media can be traced to spatial centers that are tangible enough - some even monumental. This book offers multidisciplinary and historical perspectives on the buildings of some of the world's major media institutions. Paradoxically, as material and aesthetic manifestations of "mediated centers" of power, they provide sites to the siteless and solidity to the immaterial. The authors analyse the ways that architectural form and organization reflect different eras, media technologies, ideologies, and relations with the public in media houses from New York and Silicon Valley to London, Moscow, and Beijing.

This book discusses the personal and social lives of e-actors interacting within the socio-technical structures of the evolving broadband society by exploring the different ways in which individuals, social groups, institutions, operators, manufactures, policy makers, designers and other parties contribute to human communication and social interaction in contemporary media societies. The volume covers four theoretical and empirical areas of research: the conceptual perspectives of e-actors, the emergence of new forms of agency, subjectivity, and mediated interpersonal communication, the everyday life experiences of e-actors, and finally the shaping policies and regulations in the broadband society.

In much recent theory, the media are described as ephemeral, ubiquitous, and de-localized. Yet the activity of modern media can be traced to spatial centers that are tangible enough - some even monumental. This book offers multidisciplinary and historical perspectives on the buildings of some of the world's major media institutions. Paradoxically, as material and aesthetic manifestations of "mediated centers" of power, they provide sites to the siteless and solidity to the immaterial. The authors analyse the ways that architectural form and organization reflect different eras, media technologies, ideologies, and relations with the public in media houses from New York and Silicon Valley to London, Moscow, and Beijing.

"The Pocket Guide to Technical Communication" isa handy reference for on-the-job business, technical and scientific writing. Its brief format provides quick, easy-to-read answers to common writing problems. Filled with examples, it features samples of every major document type and emphasizes quality and planning throughout. This edition offers new editing exercises, expanded coverage of email, and an entirely new section on PowerPoint. Its condensed approach is ideal for instructors who want their students to spend more time writing and less time reading about writing.