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Books > Language & Literature > Literary & linguistic reference works > Writing & editing guides

On the Track - A Guide to Contemporary Film Scoring (Hardcover, 2nd edition): Fred Karlin, Rayburn Wright On the Track - A Guide to Contemporary Film Scoring (Hardcover, 2nd edition)
Fred Karlin, Rayburn Wright
R4,283 Discovery Miles 42 830 Ships in 10 - 15 working days

On the Track offers a comprehensive guide to scoring for film and television. Covering all styles and genres, the authors, both noted film composers, cover everything from the nuts-and-bolts of timing, cuing, and recording through balancing the composer's aesthetic vision with the needs of the film itself. Unlike other books that are aimed at the person "dreaming" of a career, this is truly a guide that can be used by everyone from students to technically sophisticated professionals. It contains over 100 interviews with noted composers, illustrating the many technical points made through the text.

The Power of Words - Unveiling the Speaker and Writer's Hidden Craft (Hardcover): David S. Kaufer, Suguru Ishizaki, Brian... The Power of Words - Unveiling the Speaker and Writer's Hidden Craft (Hardcover)
David S. Kaufer, Suguru Ishizaki, Brian S. Butler, Jeff Collins
R4,221 Discovery Miles 42 210 Ships in 10 - 15 working days

In 1888, Mark Twain reflected on the writer's special feel for words to his correspondent, George Bainton, noting that "the difference between the almost-right word and the right word is really a large matter." We recognize differences between a politician who is "willful" and one who is "willing" even though the difference does not cross word-stems or parts of speech. We recognize that being "held up" evokes different experiences depending upon whether its direct object is a meeting, a bank, or an example. Although we can notice hundreds of examples in the language where small differences in wording produce large reader effects, the authors of "The Power of Words" argue that these examples are random glimpses of a hidden systematic knowledge that governs how we, as writers or speakers, learn to shape experience for other human beings.
Over the past several years, David Kaufer and his colleagues have developed a software program for analyzing writing called DocuScope. This book illustrates the concepts and rhetorical theory behind the software analysis, examining patterns in writing and showing writers how their writing works in different categories to accomplish varying objectives. Reflecting the range and variety of audience experience that contiguous words of surface English can prime, the authors present a theory of language as an instrument of rhetorically priming audiences and a catalog of English strings to implement the theory. The project creates a comprehensive map of the speaker and writer's implicit knowledge about predisposing audience experience at the point of utterance.
The book begins with an explanation of why studying language from the standpoint of priming--not just meaning--is vital to non-question begging theories of close reading and to language education in general. The remaining chapters in Part I detail the steps taken to prepare a catalog study of English strings for their properties as priming instruments. Part II describes in detail the catalog of priming categories, including enough examples to help readers see how individual words and strings of English fit into the catalog. The final part describes how the authors have applied the catalog of English strings as priming tools to conduct textual research.

Demythologizing Language Difference in the Academy - Establishing Discipline-Based Writing Programs (Paperback, New): Mark Waldo Demythologizing Language Difference in the Academy - Establishing Discipline-Based Writing Programs (Paperback, New)
Mark Waldo
R724 Discovery Miles 7 240 Ships in 10 - 15 working days

In this volume, Mark Waldo argues that writing across the curriculum (WAC) programs should be housed in writing centers and explains an innovative approach to enhancing their effectiveness: focus WAC on the writing agendas of the disciplines. He asserts that WAC operation should reflect an academy characterized by multiple language communities--each with contextualized values, purposes, and forms for writing, and no single community's values superior to another's. Starting off with an examination of the core issue, that WAC should be promoting learning to write in the disciplines instead of writing to learn, Waldo proposes: *housing WAC in comprehensive writing centers independent of any other department; *using dialogue and inquiry rather than prescriptive techniques in the WAC program's interaction with faculty in other disciplines; and *phasing out writing assessment that depends on one test measuring the writing abilities of students from all disciplines. In the process of making his case, Waldo discusses tutor training, faculty consultancy, and multilayered assessment programs. In addition to presenting the theoretical and practical advantages of discipline-based WAC programs, he also offers clear and compelling evidence from his own institution that supports the success of this approach to writing instruction. Demythologizing Language Difference in the Academy: Establishing Discipline-Based Writing Programs will be of interest to writing program and WAC administrators; writing center administrators; graduate students studying composition; and educators and graduate students involved in WAC initiatives, research, and study.

A Guide to Publishing in Scholarly Communication Journals (Paperback, 3rd edition): Mark L. Knapp, John A. Daly A Guide to Publishing in Scholarly Communication Journals (Paperback, 3rd edition)
Mark L. Knapp, John A. Daly
R1,219 Discovery Miles 12 190 Ships in 10 - 15 working days

This guide offers detailed advice on the journal article publication process, describing each step of the process and providing insights for improving the presentation of work intended for publication in communication journals. It includes advice from journal editors across the discipline and offers resource materials to help both new and seasoned writers publish their work.
The guide begins with an overview of the publication process, followed by a discussion of each step of the manuscript submission, review, and revision processes. In addition to reality-based answers to questions often posed to editors, resource materials are provided in the appendices, introducing readers to the various forms and correspondence they will encounter when they submit their work for consideration. The guide focuses on the issues and procedures associated with the publication process, examining rules and expectations encountered during the publishing process that are often assumed to be known but are rarely articulated. The guidance provided here will aid in establishing consistency in publication practices and will contribute toward improving the quality of journal submissions, as well as enhancing interaction with editors and reviewers.
As a guide to demystifying procedures associated with the publication process, this resource will serve all academic authors desiring to publish their work in scholarly communication journals.

Expectations - Teaching Writing from the Reader's Perspective (Paperback, Revised edition): George Gopen Expectations - Teaching Writing from the Reader's Perspective (Paperback, Revised edition)
George Gopen
R3,785 Discovery Miles 37 850 Ships in 10 - 15 working days

By exploring and explaining the perceptive patterns that readers of English follow in their interpretive process, this rhetoric approaches the task of teaching writing from the perspective of readers. As a result, students learn how to write with conscious knowledge of reader's expectations. KEY TOPICS: Readers have relatively fixed expectations of where in the structure of any unit of discourse (clause, sentence, paragraph, or document) to expect the arrival of specific kinds of substance. Taking most of their textual clues for interpretation not from the meanings of individual works, but rather from where those words appear in the structure of a sentence or paragraph, when trying to understand a sentence, readers need to find the answers to five important questions: What is going on here? Whose story is it? What is the most important piece of information in this sentence? How does this sentence link backwards to the one that precedes it? How does this sentence lean forwards to the one that follows it? In order to answer these questions, readers look in certain places or structural locations in the sentence. With an approach that de-mystifies the language and writing process, the writer has new powers to, (1) control what readers are likely to make of the text; and (2) re-enter their own thought processes to judge both cohesion and coherence. MARKET: Ideal for people who want a rhetoric that approaches the task of teaching writing from the perspective of readers.

Content and Complexity - information Design in Technical Communication (Hardcover): Michael J. Albers, Mary Beth Mazur Content and Complexity - information Design in Technical Communication (Hardcover)
Michael J. Albers, Mary Beth Mazur
R4,219 Discovery Miles 42 190 Ships in 10 - 15 working days

Information design is an emerging area in technical communication, garnering increased attention in recent times as more information is presented through both old and new media. In this volume, editors Michael J. Albers and Beth Mazur bring together scholars and practitioners to explore the issues facing those in this exciting new field.
Treating information as it applies to technical communication, with a special emphasis on computer-centric industries, this volume delves into the role of information design in assisting with concepts, such as usability, documenting procedures, and designing for users. Influential members in the technical communication field examine such issues as the application of information design in structuring technical material; innovative ways of integrating information design within development methodologies and social aspects of the workplace; and theoretical approaches that include a practical application of information design, emphasizing the intersection of information design theories and workplace reality. This collection approaches information design from the language-based technical communication side, emphasizing the role of content as it relates to complexity in information design. As such, it treats as paramount the rhetorical and contextual strategies required for the effective design and transmission of information.
"Content and Complexity: Information Design in Technical Communication" explores both theoretical perspectives, as well as the practicalities of information design in areas relevant to technical communicators. This integration of theoretical and applied components make it a practical resource for students, educators, academic researchers, and practitioners in the technical communication and information design fields.

The Rhetoric of Risk - Technical Documentation in Hazardous Environments (Hardcover): Beverly A. Sauer The Rhetoric of Risk - Technical Documentation in Hazardous Environments (Hardcover)
Beverly A. Sauer
R4,236 Discovery Miles 42 360 Ships in 10 - 15 working days

The crash of an Amtrak train near Baltimore, the collapse of the Hyatt hotel in Kansas City, the incident at Three Mile Island, and other large-scale technological disasters have provided powerful examples of the ways that communication practices influence the events and decisions that precipitate a disaster. These examples have raised ethical questions about the responsibility of writers within agencies, epistemological questions about the nature of representation in science, and rhetorical questions about the nature of expertise and experience as grounds for judgments about risk.
In "The Rhetoric of Risk: Technical Documentation in Hazardous Environments, " author Beverly Sauer examines how the dynamic uncertainty of the material environment affects communication in large regulatory industries. Sauer's analysis focuses specifically on mine safety, which provides a rich technical and historical context where problems of rhetorical agency, narrative, and the negotiation of meaning have visible and tragic outcomes. But the questions Sauer asks have larger implication for risk and safety: How does writing function in large regulatory industries? What can we learn from experience? Why is this experience so difficult to capture in writing? What information is lost when agencies rely on written documentation alone? Given the uncertainties, how can we work to improve communication in hazardous and uncertain environments?
By exploring how individuals make sense of the material, technical, and institutional indeterminancies of their work in speech and gesture, "The Rhetoric of Risk" helps communicators rethink their frequently unquestioned assumptions about workplace discourse and the role of writers in hazardous worksites. It is intended for scholars and students in technical writing and communication, rhetoric, risk analysis and risk communication, as well as a wide range of engineering and technical fields concerned with risk, safety, and uncertainty.

A Writer's Journal Workbook - Creating space for writers to be inspired (Paperback): Lucy van Smit A Writer's Journal Workbook - Creating space for writers to be inspired (Paperback)
Lucy van Smit
R352 Discovery Miles 3 520 Ships in 10 - 15 working days

A writer will change and grow many times in their writing life. This Journal Workbook aims to champion this journey. It answers those tricky questions writers long to ask, shares secret practices to inspire their writing confidence, and free their unique gifts from common obstacles and writing worries. In this Journal Workbook you will discover surprising new techniques from acting, neuroscience, psychology, philosophy, and spirituality to re-wild your creativity and empower your writing craft. Writing can seem overwhelming. You long to be a writer, but where do you start? And how do you bridge the gap between where you are right now and where you want to go? How do you discover your voice? What does that even mean? And what can you do to improve your writing? Or discover what you want to write about? This is not a book about getting published or finding an agent. This is a book about finding you. Finding your voice. Trusting your talent. Your creativity. It is about putting your heart and soul into your writing practice. Do the prompts and exercises. Reflect. This Journal Workbook will help you find that spark. This is your writing life, write it your way.

Narrative after Deconstruction (Paperback): Daniel Punday Narrative after Deconstruction (Paperback)
Daniel Punday
R723 Discovery Miles 7 230 Ships in 10 - 15 working days

Interrogating stories told about life after deconstruction, and discovering instead a kind of afterlife of deconstruction, Daniel Punday draws on a wide range of theorists to develop a rigorous theory of narrative as an alternative model for literary interpretation. Drawing on an observation made by Jean-Francois Lyotard, Punday argues that at the heart of narrative are concrete objects that can serve as "lynchpins" through which many different explanations and interpretations can come together. Narrative after Deconstruction traces the often grudging emergence of a post-deconstructive interest in narrative throughout contemporary literary theory by examining critics as diverse as Jacques Derrida, Gilles Deleuze, Elizabeth Grosz, and Edward Said. Experimental novelists like Ronald Sukenick, Raymond Federman, Clarence Major, and Kathy Acker likewise work through many of the same problems of constructing texts in the wake of deconstruction, and so provide a glimpse of this post-deconstructive narrative approach to writing and interpretation at its most accomplished and powerful.

The Web Writer's Guide (Paperback): Darlene Maciuba-Koppel The Web Writer's Guide (Paperback)
Darlene Maciuba-Koppel
R1,256 Discovery Miles 12 560 Ships in 10 - 15 working days

Drawing on the advice of experts in the field, The Web Writer's Guide serves as the ideal sourcebook for tips and ideas for freelance and staff writers of online content. This book provides writers of all levels with the information they need in an accessible, easy-to-use fashion. To the many deadline- and project-conscious writers out there who need to further adapt to the dynamics of digital media, this easy-to-use, comprehensive guide serves as a remarkable guidepost.
Featuring interviews with Web writers and developers, this guide will offer writers the benefit of many years' combined field experience as well as a sense of how the content factors into various online publications.
The Web Writer's Guide toolkit includes twenty-four checklists, worksheets, and forms that aid online writers to submit complete, concise, and clean copy. The checklists are also useful career path tools. For those new to online writing, the Quick Start section of the book is organized to help you produce quality copy quickly and professionally, for the first time and thereafter.
* Expert tips for novice writers and writers experienced primarily in print
* Covers topics such as writing content for corporate and e-commerce sites, e-mail newsletters, press releases, and e-zines
* Includes a Web writer's glossary to defining online content and Internet terms

Look 3: Reading Anthology (Paperback): Daniel Barber Look 3: Reading Anthology (Paperback)
Daniel Barber
R354 Discovery Miles 3 540 Ships in 10 - 15 working days
Writing Center Research - Extending the Conversation (Hardcover): Paula Gillespie, Alice Gillam, Lady Falls Brown, Byron Stay Writing Center Research - Extending the Conversation (Hardcover)
Paula Gillespie, Alice Gillam, Lady Falls Brown, Byron Stay
R4,225 Discovery Miles 42 250 Ships in 10 - 15 working days

There are writing centers at almost every college and university in the United States, and there is an emerging body of professional discourse, research, and writing about them. The goal of this book is to open, formalize, and further the dialogue about research in and about writing centers. The original essays in this volume, all written by writing center researchers, directly address current concerns in several ways: they encourage studies, data collection, and publication by offering detailed, reflective accounts of research; they encourage a diversity of approaches by demonstrating a range of methodologies (e.g., ethnography, longitudinal case study; rhetorical analysis, teacher research) available to both veteran and novice writing center professionals; they advance an ongoing conversation about writing center research by explicitly addressing epistemological and ethical issues. The book aims to encourage and guide other researchers, while at the same time offering new knowledge that has resulted from the studies it analyzes.

Writing Away - A Creative Guide to Awakening the Journal-Writing Traveler (Hardcover): Lavinia Spalding Writing Away - A Creative Guide to Awakening the Journal-Writing Traveler (Hardcover)
Lavinia Spalding
R633 Discovery Miles 6 330 Ships in 10 - 15 working days

Two major trends have recently swept the travel world: the first, an overwhelming desire (thanks to Elizabeth Gilbert's bestseller, Eat, Pray, Love) to write one's own memoir; the second, an explosion of social media, blogs, twitter and texts, which allow travelers to document and share their experiences instantaneously. Thus, the act of chronicling one's journey has never been more popular, nor the urge stronger. Writing Away: A Creative Guide to Awakening the Journal-Writing Traveler, will inspire budding memoirists and jetsetting scribes alike. But Writing Away doesn't stop there author Lavinia Spalding spins the romantic tradition of keeping a travelogue into a modern, witty adventure in awareness, introducing the traditional handwritten journal as a profoundly valuable tool for self-discovery, artistic expression, and spiritual growth. Writing Away teaches you to embrace mishaps in order to enrich your travel experience, recognize in advance what you want to remember, tap into all your senses, and connect with the physical world in an increasingly technological age. It helps you overcome writer's block and procrastination; tackle the discipline, routine, structure, and momentum that are crucial to the creative process; and it demonstrates how traveling while keeping a journal along the way is the world's most valuable writing exercise.

Critical Issues Editing Exploration Text (Paperback): Germaine Warkentin Critical Issues Editing Exploration Text (Paperback)
Germaine Warkentin
R646 Discovery Miles 6 460 Ships in 10 - 15 working days
Stylish Academic Writing (Hardcover, New): Helen Sword Stylish Academic Writing (Hardcover, New)
Helen Sword
R631 Discovery Miles 6 310 Ships in 10 - 15 working days

Elegant data and ideas deserve elegant expression, argues Helen Sword in this lively guide to academic writing. For scholars frustrated with disciplinary conventions, and for specialists who want to write for a larger audience but are unsure where to begin, here are imaginative, practical, witty pointers that show how to make articles and books a pleasure to read-and to write. Dispelling the myth that you cannot get published without writing wordy, impersonal prose, Sword shows how much journal editors and readers welcome work that avoids excessive jargon and abstraction. Sword's analysis of more than a thousand peer-reviewed articles across a wide range of fields documents a startling gap between how academics typically describe good writing and the turgid prose they regularly produce. Stylish Academic Writing showcases a range of scholars from the sciences, humanities, and social sciences who write with vividness and panache. Individual chapters take up specific elements of style, such as titles and headings, chapter openings, and structure, and close with examples of transferable techniques that any writer can master.

Guide to Writing Empirical Papers, Theses, and Dissertations (Hardcover): G.David Garson Guide to Writing Empirical Papers, Theses, and Dissertations (Hardcover)
G.David Garson
R3,938 Discovery Miles 39 380 Ships in 10 - 15 working days

"Describes the quantitative research process--framing analytical questions, developing a comprehensive outline, providing a roadmap for the reader, and accessing indispensable computer and program tools. Supplies end-of-chapter checklists, extensive examples, and biobliographies."

Hypertheatre - Contemporary Radical Adaptation of Greek Tragedy (Hardcover): Olga Kekis Hypertheatre - Contemporary Radical Adaptation of Greek Tragedy (Hardcover)
Olga Kekis
R4,205 Discovery Miles 42 050 Ships in 10 - 15 working days

Hypertheatre: Contemporary Radical Adaptation of Greek Tragedy investigates the adaptation of classical drama for the contemporary stage and explores its role as an active, polemical form of theatre which addresses present-day issues. The book's premise is that by breaking drama into constituent parts, revising, reinterpreting and rewriting to create a new, culturally and politically relevant construct, the process of adaptation creates a 'hyperplay', newly repurposed for the contemporary world. This process is explored through a diverse collection of postmodern adaptations of Antigone, Medea, and The Trojan Women, analysing their adaptive strategies and the evidence of how these remakings reflect the cultures of which they are a part. Central to this study is the idea that each of these adaptations becomes an entirely new play, redefining its central female figures and invoking reconfigurations of femininity which emphasise individual women's strengths and female solidarity. Written for scholars of Theatre, Adaptation, Performance Studies, and Literature, Hypertheatre places the Greek classics firmly within a contemporary feminist discourse.

Community Writing - Researching Social Issues Through Composition (Paperback): Paul S. Collins Community Writing - Researching Social Issues Through Composition (Paperback)
Paul S. Collins
R1,234 Discovery Miles 12 340 Ships in 10 - 15 working days

"Community Writing: Researching Social Issues Through Composition" employs a series of assignments that guide students to research and write about issues confronting their individual communities. Students start by identifying a community to which they belong and focusing on problems in it, and then analyze possible solutions, construct arguments for them, decide which are likely to succeed, and consider how to initiate action.
This is a primary text for first-year composition courses, covering the basics of the writing process. The assignments are recursive. Short writing assignments in each chapter build up to longer papers. Each of the assignment questions is accompanied by a guide to thinking about and writing the assigned paper, followed by a short "Focus On" reading that provides a brief account of community activism, a media case study, or a notable success story. The longer papers are accompanied by in-class peer reading groups. Each successive peer reading attempts a higher level of conceptual critique. By working together throughout the semester, students create increasingly adept peer groups familiar with all stages of each other's research. The book is carefully structured, but there is plenty of "give" in it, allowing instructors to be flexible in adapting it to the needs of their students and courses.
"Community Writing: "
* is distinguished by pedagogy based on a collaborative, process-oriented, service learning approach that emphasizes media critique and field research on community issues chosen by individual students;
* answers real student questions, such as: Where do I find articles on my topic? What if evidence contradicts my hypothesis? How do I know if a source is biased?;
* is web-savvy--guides students into building their own Web sites, including a unique guide for critiquing the design and veracity of other people's websites; and
* is media-savvy--topics include media monopolies, spin control, dumbing down, misleading statistics, the Freedom of Information Act, "crackpot" authors, political rhetoric, and fallacious argumentation.

Guidelines for Writing Effective Operating and Maintenance Procedures (Hardcover): Ccps Guidelines for Writing Effective Operating and Maintenance Procedures (Hardcover)
Ccps
R3,774 Discovery Miles 37 740 Ships in 10 - 15 working days

The EPA investigation of a 1994 chemical plant tragedy concluded that "the explosion resulted from a lack of written safe operating procedures..." While good written procedures can't guarantee zero accidents, they can reduce the number of accidents caused by human error. This new book shows how to remedy this problem through selecting and implementing actions that promote safe, efficient operations and maintenance, improve quality, continuity, profitability and cost control, build upon and record process experience, and promote the concept that operating and maintenance procedures are vital plant components. It includes practical samples of procedure formats, checklists and many references.

Bonk - The Curious Coupling of Science and Sex (Paperback): Mary Roach Bonk - The Curious Coupling of Science and Sex (Paperback)
Mary Roach
R410 R389 Discovery Miles 3 890 Save R21 (5%) Ships in 18 - 22 working days

In Bonk, the best-selling author of Stiff turns her outrageous curiosity and insight on the most alluring scientific subject of all: sex. Can a person think herself to orgasm? Why doesn't Viagra help women-or, for that matter, pandas? Can a dead man get an erection? Is vaginal orgasm a myth? Mary Roach shows us how and why sexual arousal and orgasm-two of the most complex, delightful, and amazing scientific phenomena on earth-can be so hard to achieve and what science is doing to make the bedroom a more satisfying place.

The New Scriptwriter's Journal (Paperback, New Ed): Mary Johnson The New Scriptwriter's Journal (Paperback, New Ed)
Mary Johnson
R1,481 Discovery Miles 14 810 Ships in 10 - 15 working days

The New Scriptwriter's Journal places you, the writer, in the center of the complex and challenging process of scriptwriting. Charge up your imagination while learning how to write a professional screenplay. This informational and inspirational guide details the creative aspects of scriptwriting such as crafting dialogue and shaping characters. Inside, you'll find blank pages to jot down your thoughts, ideas, and responses to the text, creating your own source book of script ideas. Whether you're an indie filmmaker longing to shoot your first digital feature or an aspiring screenwriter writing a spec script for Hollywood, your journal will be an invaluable resource. Special chapters offer insights on adaptation, ethics of screenwriting, and the future of storytelling in the digital age, as well as alternative storytelling. Additionally, The New Scriptwriter's Journal includes an invaluable annotated guide to periodicals, trade publications, books, catalogs, production directories, script sources. scriptwriting software, and internet resources.

Science and Technical Writing - A Manual of Style (Hardcover, 2nd edition): Philip Rubens Science and Technical Writing - A Manual of Style (Hardcover, 2nd edition)
Philip Rubens
R4,258 Discovery Miles 42 580 Ships in 10 - 15 working days


This book guides writers in the preparation of scientific and technical texts for specific audiences. Although some corporations have internal style guides, this book offers guidance for those writers who lack such resources. It also includes all aspects of document creation from audience analysis to indexing. Further, it provides resources for helping writers to make the transition from paper to electronic documents.
A new aspect of this edition is the examination of software support for various writing and graphic tasks. This edition adds new perspectives on preparing texts for translation, on indexing and on electronic referencing techniques. At the same time, it retains much of what made the first edition so popular: in depth guidance on creating graphic elements and useful page designs, using specialised symbols and mathematics in technical and scientific texts.

eBook available with sample pages: 0203901606

Speaking Your Mind - Oral Presentation And Seminar Skills (Paperback): Rebecca Stott, Tory Young, Cordelia Bryan Speaking Your Mind - Oral Presentation And Seminar Skills (Paperback)
Rebecca Stott, Tory Young, Cordelia Bryan
R997 Discovery Miles 9 970 Ships in 10 - 15 working days

Designing Interactive Worlds With Words - Principles of Writing As Representational Composition (Paperback): David S. Kaufer,... Designing Interactive Worlds With Words - Principles of Writing As Representational Composition (Paperback)
David S. Kaufer, Brian S. Butler
R1,043 Discovery Miles 10 430 Ships in 10 - 15 working days

No two writing situations are exactly the same and skilled writers, like skilled painters, must develop the know-how to represent the objects of their writing as part of a flexible art. This special art of writing lies hidden between grammar--the well-formedness of sentences--and genre--the capacity of texts to perform culturally holistic communicative functions (e.g., the memo, the strategic report, the letter to the editor). Concealed between grammar and genre, this less visible art of writing is what Kaufer and Butler call "representational composition." Texts within this hidden art are best viewed not primarily as grammatical units or as genre functions, but as bearers of design elements stimulating imagistic, narrative, and information-rich worlds, and as an invitation to readers to explore and interact with them.
This volume presents a systematic study of the principles that underlie writing as representational composition. Drawing from student models derived from a studio method, the authors use each chapter to present a different aspect of what unfolds--across the course of the book--into a cumulative, interactive, and unified body of representational principles underlying the design of texts. They reveal what makes the textual representations achieved by expert writers worthwhile, and, at the same time, difficult for novice writers to reproduce. Extending the framework of their 1996 volume, "Rhetoric and the Arts" of Design, into a realm of textual design, this volume will interest students and instructors of writing, rhetoric, and information design.

How to Write Effective Business English - Your Guide to Excellent Professional Communication (Hardcover, 4th Revised edition):... How to Write Effective Business English - Your Guide to Excellent Professional Communication (Hardcover, 4th Revised edition)
Fiona Talbot
R1,109 Discovery Miles 11 090 Ships in 10 - 15 working days

Unlearn bad habits, sharpen your emails and improve your written communication throughout your business with How to Write Effective Business English. An easy-to-follow guide on how to write with confidence, whether or not English is your first language. With new chapters on writing well across all disciplines, writing globally, and the impact of social media on workplace communication, this new edition prepares you to clearly liaise with your colleagues and to your target market in order to get your point across. Not only is this for individuals who want to better their craft and build their confidence, but it's also for multinational companies where communication is vital. Whether you're fluent in English or still learning, all speakers can iron out areas where there are common misconceptions, and bring those skills into their workplace. Fiona Talbot informs you on how to format your prose to cater for a business world, by using case studies from L'Oréal, Loaf Furniture and Octopus Energy to demonstrate how English is used internationally in business and to teach you how to address different scenarios, whilst putting your best foot forward. Express yourself in business in a clear manner on all platforms, and get your message across with impact.

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