If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Wouldn't it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets? Well that's exactly what you'll find in the pages of this book. Think of it as a rocket-assisted launch for your writing career, structured over ten distinct lessons and illustrated with classic and contemporary international examples of the best copywriting. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers. Includes inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands and worked examples that cover writing for digital, brand storytelling and packaging copy.

In the last fifty years, Korea has transformed itself from an agrarian, Confucian-based culture into a global and technological powerhouse, and one of the most important political and economic forces in the world. Based on previous research and face-to-face interviews, the book shows how contemporary Koreans negotiate traditional Confucian values and Western capitalistic values in their everyday encounters - particularly in business and professional contexts. This is a useful companion book for courses in international business, intercultural communication, and Asian studies.

Since the 1990s journalism education programs have expanded exponentially around the world, but media freedom has not. Globally comparative, this edited volume assesses journalism education and the challenging environment in which it is delivered in countries with a partly free or not free status according to global press freedom. The countries covered include China, Singapore, Cambodia, Palestine, Oman, Egypt, Kenya, Tanzania, Brazil, Russia, Romania, and Croatia. Contributors demonstrate through careful analysis that wealthy nations are able to set the terms of their journalism education while less affluent countries are more open to the influence of foreign NGOs. Although this book evidences the disconnection between what is taught and what can be practiced, it also illustrates the degree to which journalism education can be an agent of change.

A World Elsewhere is Steven Berkoff's bold attempt to describe his multifarious theatrical works. Berkoff outlines the methods that he uses, first of all as an actor, secondly as a playwright and thirdly as theatre director, as well as those subtle connections in between, when one discipline melds effortlessly into another. He examines the early impulses that generated his works and what drove him to give them form, as well as the challenges he faced when adapting the work of other authors. Berkoff discusses some of his most difficult, successful and unique creations, journeying through his long and varied career to examine how they were shaped by him, and how he was shaped by them. The sheer scale of this book offers a rare experience of an accomplished artist, combined with the honesty and insight of an autobiography, making this text a singular tool for teaching, inspiration and personal exploration. Suitable for anyone with an interest in Steven Berkoff and his illustrious career, A World Elsewhere is the part analysis and part confession of an artist whose work has been performed all over the world.

In much recent theory, the media are described as ephemeral, ubiquitous, and de-localized. Yet the activity of modern media can be traced to spatial centers that are tangible enough - some even monumental. This book offers multidisciplinary and historical perspectives on the buildings of some of the world's major media institutions. Paradoxically, as material and aesthetic manifestations of "mediated centers" of power, they provide sites to the siteless and solidity to the immaterial. The authors analyse the ways that architectural form and organization reflect different eras, media technologies, ideologies, and relations with the public in media houses from New York and Silicon Valley to London, Moscow, and Beijing.

Writing and the sciences are intricately linked. Without writing, science would not exist - and could not be funded, communicated, replicated, enhanced, or applied. Further, writing helps scientists (and students) understand the science, explain the results of research in a greater context, and develop new ideas. Working from this philosophy, this book primarily addresses undergraduate STEM majors and minors who want or need to improve their scientific writing skills. Grounded in the basics of rhetorical research and scientific writing practices and guided by the authors' experiences in the classroom, this book makes the case that writing is an essential component of science regardless of the stage of the scientific process, and that it is in fact a component of thinking about science itself. Featuring student-centered stories that place each topic in context and suggestions for practice, Hanganu-Bresch and Flaherty arm STEM students with the skills to enhance critical thinking and cultivate good writing habits.

The news media play a vital role in keeping the public informed and maintaining democratic processes. But that essential function has come under threat as emerging technologies and changing social trends, sped up by global economic turmoil, have disrupted traditional business models and practices, creating a financial crisis. Quality journalism is expensive to produce - so how will it survive as current sources of revenue shrink? Funding Journalism in the Digital Age not only explores the current challenges, but also provides a comprehensive look at business models and strategies that could sustain the news industry as it makes the transition from print and broadcast distribution to primarily digital platforms. The authors bring widespread international journalism experience to provide a global perspective on how news organizations are evolving, investigating innovative commercial projects in the United States, United Kingdom, Australia, Norway, South Korea, Singapore and elsewhere.

Following on from the first volume published in 2012, this new volume significantly expands the scope of the study of literary journalism both geographically and thematically. Chapters explore literary journalism not only in the United Kingdom, the United States and India - but also in countries not covered in the first volume such as Australia, France, Brazil and Portugal, while its central themes help lead the study of literary journalism into previously unchartered territory. More focus is placed on the origins of literary journalism, with chapters exploring the previously ignored journalism of writers such as Myles na gCopaleen, Marguerite Duras, Mohatma Gandhi, Leigh Hunt, D. H. Lawrence, Mary McCarthy and Evelyn Waugh. Critical overviews of African American literary journalism in the 1950s and of literary journalism in Brazil from 1870 to the present day are also provided, and a section asks whether there is a specific women's voice in literary journalism.

When people are checking in to flights, making reports to their company manager, composing music, delivering papers for exams in schools, or examining patients in hospitals, they all deal with documents and processes of documentation. In earlier times, documentation took place primarily in libraries and archives. While the latter are still important document institutions, documents today play a far more essential role in social life in many different domains and cultures. In this book, which celebrates the ten year anniversary of documentation studies in Tromso, experts from many different disciplines, professional domains as well as cultures around the world present their way of dealing with documents, demonstrating many potential directions for the emerging broad field of documentation studies.

This book draws on the perspectives of authors, supervisors, reviewers and editors to present a rich, nuanced picture of the practices and challenges involved in writing for scholarly publication. Organized into four sections, it brings together international experts and junior scholars from a variety of disciplines to examine both publishing experiences and current research in the field. In doing so, it challenges the view that Native English speakers have a relatively easy ride in this process and that it is only English as an Additional Language (EAL) scholars who experience difficulties. The volume highlights central themes of writing for publication, including mentoring and collaborative writing, the writing experience, text mediation, the review process, journal practices and editorial decision-making, and makes a strong case for taking a more inclusive approach to research in this domain. This edited collection will appeal to students and scholars of applied linguistics, English for academic purposes, academic writing, and second language writing.

"Punctuation Matters" gives straight answers the queries raised most frequently by practitioners in computing, engineering, medicine and science as they grapple with day-to-day tasks in writing and editing. The advice it offers is based on John Kirkman's long experience of providing courses on writing and editing in academic centers, large companies, research organizations, and government departments, in the UK, Europe and in the USA. Sample material discussed in the book comes from real documents from computing, engineering and scientific contexts, giving the guidelines an immediately recognizable, "true to life" relevance, which is both down-to-earth and up-to-date.
The book is clearly set out in three parts:
- Part 1 states a policy for clear and reliable punctuation
- Part 2 gives a series of alphabetically arranged guidelines, to be "dipped into" for guidance on how to use the main punctuation marks in English
- Part 3 contains appendices on paragraphing, word-division, and how conventions of punctuation differ from country to country.
Punctuation Matters is the essential guide for technical writers, editors and communicators, with clear explanations on punctuation, what it does and how to use it.

Throughout the political spectrum, successful arguments often rely on fear appeals, whether implicit or explicit. Dominant arguments prey on people's fears - of economic failure, cultural backwardness, or lack of personal safety. Counterarguments feed on other fears, suggesting that audiences are being duped by emotional smokescreens. With chapters on the political, institutional, and cultural manifestations of fear, this book offers diverse investigations into how insecurity and the search for certainty shape contemporary political economic decisions, and explores how the rhetorical manipulation of such fears illuminates a larger struggle for social control.

The 2003 war against Iraq was not the first instance of a president taking the nation into foreign conflict assisted by a submissive Congress and national press corps that did not adequately challenge the case for intervention. All foreign U.S. military action since World War II has been undertaken without the constitutionally required declaration of war, and with the support of the national press corps. Factors behind this press complicity - which is at odds with the traditional press role of watchdog over government policies - include political, economic, and national security ideologies the press shares with administration and government officials - the same sources upon whom the press relies for credible information. Sending troops to fight in foreign lands is the most difficult, and most important, decision a president can make. Assisting this decision has been a press that, in failing to meet its watchdog responsibility during this key pre-war period, has instead helped construct and maintain a war agenda. With a comprehensive overview of all conflicts from the Korean War to intervention in Libya, this book examines the supportive relationship of press to power in building a conflict rationale during the vital period leading up to combat.

This book has won the CHOICE Outstanding Academic Title award 2014. Since its launch in 2006, Twitter has evolved from a niche service to a mass phenomenon; it has become instrumental for everyday communication as well as for political debates, crisis communication, marketing, and cultural participation. But the basic idea behind it has stayed the same: users may post short messages (tweets) of up to 140 characters and follow the updates posted by other users. Drawing on the experience of leading international Twitter researchers from a variety of disciplines and contexts, this is the first book to document the various notions and concepts of Twitter communication, providing a detailed and comprehensive overview of current research into the uses of Twitter. It also presents methods for analyzing Twitter data and outlines their practical application in different research contexts.

For over half a century, a small set of London-based companies have either created or globally distributed most of the iconic television images of international events. These journalists play a leading role in shaping how we understand the world, yet there has been little study of them and their practices. This book attempts to rectify this gap by providing the first comprehensive study of how television news agencies work, and describing a system of news production which has shaped our shared visual history since the 1950s. Spanning over twenty years of data gathering, document analysis, video content analysis, news production ethnography, and interviews, the book discusses their crucial role as agents of globalization, how they manufacture our image of the world, and their dangerous work providing images of conflict. The book is a tribute to this small and largely unknown tribe of journalists, but is also a warning that the public might better understand the power and potential harm of the system in which they operate.

The Rosetta Stone of Science is a useful and practical guide to presenting scientific research in the English language. It is written specifically for scientists who would like to improve the effectiveness with which they use the English language and improve their communicative skills in order to become published and develop more confidence in presenting their work at international conferences.

Part 1 of the book covers the style preferred by today's leading journals, discusses how to prepare models for writing research papers, and provides advice for writing abstracts, proposals, and editing. Examples of cover letters are also given. Part 2 discusses the various arts and techniques used by successful presenters at scientific conferences.

The content of the book is presented in a light, simple and informative manner making The Rosetta Stone of Science an entertaining and instructive read. This book will prove invaluable to all scientists, research fellows, post-docs, and graduate students whose first language is not English.

This book approaches the issue of ideology in specialized communication in professional, institutional and disciplinary settings across domains as diverse as law, healthcare, corporate management, migration, NGOs, etc. What unites the contributors is their commitment to a discourse view of language use, i.e., the view that organisational and professional practices are rooted in social, ideological orders, although a variety of perspectives on the exact nature of the relationship between ideology and discourse can be discerned in individual chapters. The acts of interpretation - by participants and analysts alike - are invested in ideology, explicitly or implicitly. This manifest/hidden duality surrounding ideology-in-discourse constitutes the main focus. Challenging the traditional presumption of objectivity, impersonality and non-involvement that has often characterized research on Language for Specific Purposes, this book demonstrates how the specialized communication setting is a critical site where ideology is intrinsically embodied in discursive practices.

Examining the close relationship between principles of deliberative democracy, communication, and conflict resolution, this book argues that the nature of deliberative processes is underappreciated for conflict resolution in ethnopolitically divided societies, and that the communicative nature of democratic deliberation is ripe for theoretical and empirical expansion. The book examines the potential of deliberative democracy to contribute to conflict resolution, including issues of argument, deliberation, and political communication. Attention is also paid to the role of media, technology, and the internet. Offering a fully developed understanding of democratic communication and the resolution of conflicts, this book is suitable for scholars as well as students in upper division and graduate courses in a range of areas including communication, politics and government, sociology, and conflict studies.

This introductory text covers all aspects of scientific and medical documentation from the regulatory domain to the advertising arena. Effectively presenting and communicating information for any medical document is paramount. It is essential that medical information is presented clearly and accurately so that it can be interpreted, validated and used safely. The Complete Guide to Medical Writing will help you do this in detail. It covers fundamental principles of good writing techniques and provides tips on how to write different kinds of document. Sections include: *Medical writing essentials *Reviews and reports *Medical journalism and mass media *Medical writing in education *Medical writing for medical professionals *Medical publishing The Complete Guide to Medical Writing is an invaluable reference source for medical professionals and students wishing to effectively communicate scientific and medical information.

This edited volume details multiple and dynamic histories of relations between public service broadcasters and the World Wide Web. What does it mean to be a national broadcaster in a global communications environment? What are the commercial and public service pressures that were brought to bear when public service broadcasters implemented web services? How did "one-to-many" broadcasters adapt to the "many-to-many" medium of the internet? The thematic organisation of this collection addresses such major issues, while each chapter offers a particular historical account of relations between public service broadcasters and the World Wide Web.

Performative Listening: Hearing Others in Qualitative Research offers an alternative theory of listening - as a performative act, or as a relational stance and performance in which listeners ethically engage in an act of learning from others across difference. This theory emerges from an interdisciplinary approach to performance studies, communication, musicology, and critical pedagogy in order to present a nuanced theory of listening as performance that is always linked to questions of context, individual experiences, and cultural expectations. Working from examples of the music and autobiography of Miles Davis, this book offers a clear and practical guide for applying performative listening in the contexts of qualitative, narrative, and arts-based approaches to research and inquiry. By emphasizing the embodied, relational, and creative functions of the highly contextual and cultural performance of listening, Performative Listening presents a theory and method that can be used to rethink the ways scholars and students engage with others in a wide variety of qualitative research and educational contexts.

The revolution in media technologies and the political upheavals intertwined with them demand a new media ethics. Given the power of global media corporations and the high-speed electronics of media technologies worldwide, more and more people are either brought together through dialogue and communication technologies or assimilated by them into a dominant culture. In cultural conflict all over the world, people tend to emphasize absolute differences when they express themselves, and under conditions of censorship and oppression citizens are increasingly prone to violence. To take seriously dramatic technological changes in a complicated world of cultural diversity, media ethics does not simply need to be updated but moved forward in a new intercultural direction. The Ethics of Intercultural Communication presents a futuristic model for doing so. Focusing on Oriental and Western cultures, the book's key case studies are China, North America, and Europe, where intercultural issues are relevant to an increasingly borderless world. Chapters focusing on a single nation or culture analyze findings from a cross-cultural perspective. Comparative studies appeal to transnational theories and norms. Multi-ethnic voices in any community are increasingly understood as essential for a healthy society, and the media's ability to represent these voices well is an important arena for professional development and for enriching media codes of ethics. The news media are responsible for mapping the profound changes taking place and this book teaches us how.

Across disciplinary borders, clarity is taken for granted as a cardinal virtue of communication in contemporary academia. But what is clarity, how is it practised in writing across disciplinary borders and how does it affect our ways of researching and thinking? This book explores such questions by scrutinising the ideal of clarity beyond its apparently self-evident value. Through a multi-methodological empirical analysis of the ideal of clarity, the author offers a sketch of what is termed 'the poetics of clarity', which is unfolded as a field of tension with important implications for sentence formation, authorial positioning and textual organisation. By way of a series of reflections on the possible consequences of this for thinking, this volume also explores the parts of knowledge production that may be marginalised, especially poetic language use, biases, interests and contexts, multi-dimensional arguments and errors. Revealing a positivist bias and a regime of high-speed consumption that characterise what, in certain regards, might be considered a productive space for knowledge production, Writing and Thinking in Contemporary Academia will appeal to scholars with interests in the sociology of knowledge, continental philosophy, the philosophy of science and academic writing.

These are exciting times for creative writing. In a digital age, the ability to move between types of writing and technologies - often at speed - is increasingly essential for writers. Yet, such flexibility can be difficult to achieve, and, how to develop it remains a pressing challenge. The Multimodal Writer combines theory, practitioner case studies and insightful writing exercises to support writers tackling the challenges and embracing the opportunities that come with new media technologies. Including interviews with a selection of internationally acclaimed authors, such as Simon Armitage, Robert Coover and Rhianna Pratchett, this book equips writers with the tools to not just survive but, rather, thrive in an era characterised by fast-paced change. With its focus on writing across genres, modes and media, this book is ideal for students of creative writing, professional writing, media writing and journalism.