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The Ethics of Intercultural Communication (Paperback, New edition)
Loot Price: R1,057
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The Ethics of Intercultural Communication (Paperback, New edition)
Series: Intersections in Communications and Culture, 32
Expected to ship within 12 - 17 working days
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The revolution in media technologies and the political upheavals
intertwined with them demand a new media ethics. Given the power of
global media corporations and the high-speed electronics of media
technologies worldwide, more and more people are either brought
together through dialogue and communication technologies or
assimilated by them into a dominant culture. In cultural conflict
all over the world, people tend to emphasize absolute differences
when they express themselves, and under conditions of censorship
and oppression citizens are increasingly prone to violence. To take
seriously dramatic technological changes in a complicated world of
cultural diversity, media ethics does not simply need to be updated
but moved forward in a new intercultural direction. The Ethics of
Intercultural Communication presents a futuristic model for doing
so. Focusing on Oriental and Western cultures, the book's key case
studies are China, North America, and Europe, where intercultural
issues are relevant to an increasingly borderless world. Chapters
focusing on a single nation or culture analyze findings from a
cross-cultural perspective. Comparative studies appeal to
transnational theories and norms. Multi-ethnic voices in any
community are increasingly understood as essential for a healthy
society, and the media's ability to represent these voices well is
an important arena for professional development and for enriching
media codes of ethics. The news media are responsible for mapping
the profound changes taking place and this book teaches us how.
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