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Books > Language & Literature > Literary & linguistic reference works > Writing & editing guides

Life Without Media (Paperback, New edition): Eva Comas, Joan Cuenca, Klaus Zilles Life Without Media (Paperback, New edition)
Eva Comas, Joan Cuenca, Klaus Zilles
R997 Discovery Miles 9 970 Ships in 12 - 19 working days

In light of the crisis surrounding traditional media and the radical changes resulting from the advent of the Internet and the social media, various media outlets have argued, or more subtly, hinted at the demise of the printed news, or the end of traditional media. This backdrop forms the genesis for this thought-provoking and provocative volume for imagining life without media. While there is some skepticism toward the radical hypothesis of the death of the media, there is mounting concern, at the same time, regarding the changing media space(s) and the relevance of the media's roles and places in different and diverse social spheres. Unanimously, contributors report that while these roles and places have changed, the difficulty lies in where and how to delineate them. The chapters provide some answers to the hypothesis of life without media, and in many instances raise new questions and doubts.

Writing for Museums - Communicating and Connecting with All Your Audiences (Hardcover, Second Edition): Margot Wallace Writing for Museums - Communicating and Connecting with All Your Audiences (Hardcover, Second Edition)
Margot Wallace
R2,195 Discovery Miles 21 950 Ships in 12 - 19 working days

Words are everywhere in the museum. They swarm amidst all the visual exhibits, and throughout many non-exhibition areas, talking to a vast swath of people in ways that visuals cannot. Signage at the information desk, visitor material, scripts for tour guides, scripts for exhibition videos, education plans, posts, blogs, membership brochures, audio scripts for smart phones, apps for in-depth information, and store labels. In a multi-screen world, where information explodes in every corner of the field of vision, clarity comes from the presence of words to organize the feast of visuals and help all audiences feel at home. Research bears out the need for a range of learning tools and it's not just visitors who benefit from verbal cues; donors, educators, community partners and volunteers will all engage more effectively with the museum that explains its brand mission with good writing. Whether written by administrators, staffers, freelancers, or interns, words must be delivered by your museum with the confidence they will connect meaningfully with all audiences. Your story is told everywhere, with every narration opening your doors wider. Completely updated, the Second Edition addresses the newest ways to put into words the distinctive stories you need to tell: -Websites for expanding audiences -Content-centered posts -Newsletters -Tour scripts -Videos -Education material -Talks and lectures -Proposals for partnerships -Fundraising -Researched blogs -Leveraging of facilities rental and your store for reaching new audiences -Volunteer recruitment Current practices from a diverse range of museums inform every chapter. All chapters recognize the many cultures in your audience, alerting writers to the sensitivity needed for effective communication. For museums, historic sites, cultural centers and museum studies programs: if you ever wished for writing help, here's the resource you're looking for.

Worlds of Communication - Interdisciplinary Transitions- In collaboration with Colin B. Grant and Tino G.K. Meitz (Paperback,... Worlds of Communication - Interdisciplinary Transitions- In collaboration with Colin B. Grant and Tino G.K. Meitz (Paperback, New edition)
Siegfried J Schmidt
R1,768 Discovery Miles 17 680 Ships in 12 - 19 working days

This collection of papers published in the last forty years documents the author's journey from philosophy of language to text theory and then to an empirical science of literature, ending with a concept of literary studies as a legitimate part of media culture studies. The main emphasis is placed on communication as a social system. The approach used in the book is strictly interdisciplinary in order to cope with the complexity of the different types of human communication, ranging from everyday talk to literary communication or advertising. Radical Constructivism provides the epistemological basis for this approach - a basis that has undergone important modifications in the course of the author's development.

Reporting Islam - International best practice for journalists (Hardcover): Jacqui Ewart, Kate O'Donnell Reporting Islam - International best practice for journalists (Hardcover)
Jacqui Ewart, Kate O'Donnell
R4,469 Discovery Miles 44 690 Ships in 12 - 19 working days

Reporting Islam argues for innovative approaches to media coverage of Muslims and their faith. The book examines the ethical dilemmas faced by Western journalists when reporting on this topic and offers a range of alternative journalistic techniques that will help news media practitioners move away from dominant news values and conventions when reporting on Islam. The book is based on an extensive review of international literature and interviews with news media editors, copy-editors, senior reporters, social media editors, in-house journalism trainers and journalism educators, conducted for the Reporting Islam Project. In addition, the use of an original model - the Transformative Journalism Model - provides further insight into the nature of news reports about Muslims and Islam. The findings collated here help to identify the best and worst reporting practices adopted by different news outlets, as well as the factors which have influenced them. Building on this, the authors outline a new strategy for more accurate, fair and informed reporting of stories relating to Muslims and Islam. By combining an overview of different journalistic approaches with real-world accounts from professionals and advice on best practice, journalists, journalism educators and students will find this book a useful guide to contemporary news coverage of Islam.

The Creative Critic - Writing as/about Practice (Hardcover): Katja Hilevaara, Emily Orley The Creative Critic - Writing as/about Practice (Hardcover)
Katja Hilevaara, Emily Orley
R4,469 Discovery Miles 44 690 Ships in 12 - 19 working days

As practitioner-researchers, how do we discuss and analyse our work without losing the creative drive that inspired us in the first place? Built around a diverse selection of writings from leading researcher-practitioners and emerging artists in a variety of fields, The Creative Critic: Writing as/about Practice celebrates the extraordinary range of possibilities available when writing about one's own work and the work one is inspired by. It re-thinks the conventions of the scholarly output to propose that critical writing be understood as an integral part of the artistic process, and even as artwork in its own right. Finding ways to make the intangible nature of much of our work 'count' under assessment has become increasingly important in the Academy and beyond. The Creative Critic offers an inspiring and useful sourcebook for students and practitioner-researchers navigating this area. Please see the companion site to the book, http://www.creativecritic.co.uk, where some of the chapters have become unfixed from the page.

New Media and Intercultural Communication - Identity, Community and Politics (Hardcover, New edition): Pauline Hope Cheong,... New Media and Intercultural Communication - Identity, Community and Politics (Hardcover, New edition)
Pauline Hope Cheong, Judith N. Martin, Leah Macfadyen
R3,434 Discovery Miles 34 340 Ships in 12 - 19 working days

There is increasing awareness of the development of newer "smart" and more interactive media, at precipitate speed, in many parts of the world. The concept of change-as opposed to continuity-is central to the increasing interest in digital media. However, this focus has not yet been matched by substantive theoretical discussions, or by extensive empirical examinations of computer-mediated communication and intercultural communication. Against such a backdrop, this volume offers theoretical insights, fresh evidence and rich applications as it assesses the nature of digital culture(s) in order to address assumptions about the present state of mediated global society(ies) and their future trajectory. Chapters explore what happens in praxis when digital media are implemented across cultures and are contested and negotiated within complex local and political conditions. The book showcases interpretative and critical research from voices with diverse backgrounds, from locations around the world. As such, this volume presents a rich and colorful tapestry that provides opportunities for comparative analyses and deepened international understandings of digital media connections, particularly in the areas of identity, community and politics.

The Audience Commodity in a Digital Age - Revisiting a Critical Theory of Commercial Media (Paperback, New edition): Lee... The Audience Commodity in a Digital Age - Revisiting a Critical Theory of Commercial Media (Paperback, New edition)
Lee McGuigan, Vincent Manzerolle
R1,052 Discovery Miles 10 520 Ships in 12 - 19 working days

This edited collection comprises foundational texts and new contributions that revisit the theory of the "audience commodity" as first articulated by Dallas Smythe. Contributors focus on the historical and theoretical importance of this theory to critical studies of media/communication, culture, society, economics, and technology - a theory that has underpinned critical media studies for more than three decades, but has yet to be compiled in a single edited collection. The primary objective is to appraise its relevance in relation to changes in media and communication since the time of Smythe's writing, principally addressing the rise of digital, online, and mobile media. In addition to updating this perspective, contributors confront the topic critically in order to test its limits. Contextualizing theories of the audience commodity within an intellectual history, they consider their enduring relationship to the field of media/communication studies as well as the important legacy of Dallas Smythe.

Notelets of Filth - A Companion Reader to Morgan Lloyd Malcolm's Emilia (Hardcover): Laura Kressly, Aida Patient, Kimberly... Notelets of Filth - A Companion Reader to Morgan Lloyd Malcolm's Emilia (Hardcover)
Laura Kressly, Aida Patient, Kimberly A Williams
R4,033 Discovery Miles 40 330 Ships in 12 - 19 working days

This collection of short, accessible essays serves as a supplementary text to Morgan Lloyd Malcolm's play, Emilia. Critically acclaimed and beloved by audiences, this innovative and ground-breaking show is a speculative history, an imaginative (re)telling of the life of English Renaissance poet Aemilia Bassano Lanyer. This book features essays by theatre practitioners, activists, and scholars and informed by intersectional feminist, critical race, queer, and postcolonial analyses will enable students and their teachers across secondary school and higher education to consider the play's major themes from a wide variety of theoretical and interdisciplinary perspectives. This volume explores the current events and cultural contexts that informed the writing and performing of Emilia between 2017 and 2019, various aspects of the professional London productions, critical and audience responses, and best practices for teaching the play to university and secondary school students. It includes a foreword by Emilia playwright Morgan Lloyd Malcolm This book will be of great interest to students and scholars of theatre, arts activism, feminist literature, and theory.

Refining Your Academic Writing - Strategies for Reading, Revising and Rewriting (Hardcover): Pat Thomson Refining Your Academic Writing - Strategies for Reading, Revising and Rewriting (Hardcover)
Pat Thomson
R4,030 Discovery Miles 40 300 Ships in 12 - 19 working days

- This book provides doctoral and early career researchers with the detail needed to understand the importance of refining text, provides them with a language to take charge of refining practices, and a bank of strategies that can be adapted and built on. - Refining text is something that all doctoral and early career researchers need to learn and practice from the very beginning of the doctorate, not something to be done as the end of the last stage of 'writing up'. This is a message rarely given in academic writing books and advice materials. - The book offers an innovative framework covering foundation, generation and response. It covers these three stages as they relate to all academic writing at doctoral and early career researcher level.

The Routledge Introduction to Auto/biography in Canada (Hardcover): Sonja Boon, Laurie McNeill, Julie Rak, Candida Rifkind The Routledge Introduction to Auto/biography in Canada (Hardcover)
Sonja Boon, Laurie McNeill, Julie Rak, Candida Rifkind
R4,028 Discovery Miles 40 280 Ships in 12 - 19 working days

The Routledge Introduction to Auto/biography in Canada explores the exciting world of nonfiction writing about the self, designed to give teachers and students the tools they need to study both canonical and lesser-known works. The volume introduces important texts and contexts for interpreting life narratives, demonstrates the conceptual tools necessary to understand what life narratives are and how they work, and offers an historical overview of key moments in Canadian auto/biography. Not sure what life writing in Canada is, or how to study it? This critical introduction covers the tools and approaches you require in order to undertake your own interpretation of life writing texts. You will encounter nonfictional writing about individual lives and experiences-including biography, autobiography, letters, diaries, comics, poetry, plays, and memoirs. The volume includes case studies to provide examples of how to study and research life narratives and toolkits to help you apply what you learn. The Routledge Introduction to Auto/biography in Canada provides instructors and students with the contexts and the critical tools to discover the power of life writing, and the skills to study any kind of nonfiction, from Canada and around the world.

Playing with Virtuality - Theories and Methods of Computer Game Studies (Paperback, New edition): Sebastian Stoppe, Benjamin... Playing with Virtuality - Theories and Methods of Computer Game Studies (Paperback, New edition)
Sebastian Stoppe, Benjamin Bigl
R2,031 Discovery Miles 20 310 Ships in 12 - 19 working days

Computer games have fascinated millions of users for more than 30 years. Today, they constitute the strongest sector in the media-entertainment industry and are part of the experience of digital daily life. Computer Game Studies require a deep understanding of functional and communicational mechanisms of games that support the player's immersion in virtual worlds. Unfortunately, the discussion and the academic research about usage and effects of computer games mostly takes place isolated within different scientific contexts with various theoretical and methodological approaches. Therefore, this anthology combines the perspectives of Media Studies, Game Studies, and Communication Studies, and presents their findings in an interdisciplinary approach.

Privacy Matters - Conversations about Surveillance Within and Beyond the Classroom (Paperback): Privacy Matters - Conversations about Surveillance Within and Beyond the Classroom (Paperback)
R713 Discovery Miles 7 130 Ships in 12 - 19 working days
Communication and the Economy - History, Value and Agency (Hardcover, New edition): Joshua S. Hanan, Mark Hayward Communication and the Economy - History, Value and Agency (Hardcover, New edition)
Joshua S. Hanan, Mark Hayward
R3,569 Discovery Miles 35 690 Ships in 12 - 19 working days

This collection brings together established and emerging scholars in communication studies to examine the relationship between communication and the economy in contemporary society. Providing context for ongoing debates in the field as well as opening new areas of research, the collection brings a sense of continuity and coherency to an area of study that, until recently, has received little commentary at the level of disciplinary objectives and commitments. Through concrete case studies and theoretically informed essays, the chapters explore a range of important disciplinary topics - from the rhetoric of economics to the role of language in mediating financial crises. Written with an eye towards engaging a wide audience, this collection is a welcome addition to any course that focuses on the relationship between culture, the economy and communication including the rhetoric of economics, political economy and communication and cultural studies of the economy.

Composition as a Cultural Practice (Hardcover): Alan W. France Composition as a Cultural Practice (Hardcover)
Alan W. France
R2,764 Discovery Miles 27 640 Ships in 10 - 15 working days

France presents a comprehensive critique of composition theory and pedagogy from a leftist perspective. He contests the notion that composition courses have no content and are only skills courses, devoid of intellectual suppositions and cultural premises. Writing instructors should therefore focus on teaching students how to retextualize contemporary cultural practices and become proficient in dissenting from as well as affirming the status quo. Each chapter extends the argument for a critical composition practice from theory into explicit, detailed narratives of composition techniques and analysis. Issues covered are the implicit ideology and curricular function of composition, the definition of a materialist rhetoric, the place of feminism in the writing classroom, the interrogation of dominant ideology in business and professional writing courses, the critique of knowledge making in the context of social-epistemic pedagogy, and the historical and rhetorical relations of religion to persuasion.

Mom Tell Me Your Story - A Memory Journal (Paperback): New Seasons, Publications International Ltd Mom Tell Me Your Story - A Memory Journal (Paperback)
New Seasons, Publications International Ltd
R261 Discovery Miles 2 610 Ships in 10 - 15 working days
Cartoon Cultures - The Globalization of Japanese Popular Media (Paperback, New edition): Anne M. Cooper-Chen Cartoon Cultures - The Globalization of Japanese Popular Media (Paperback, New edition)
Anne M. Cooper-Chen
R918 Discovery Miles 9 180 Ships in 12 - 19 working days

From 1993 to 2003, exports of Japan's cartoon arts tripled in value, to $12.5 billion. Fan phenomena around the world - in U.S. malls, teen girls flock to purchase the latest Fruits Basket graphic novel; in Hungary, young people gather for a summer "cosplay" (costume dress-up) event - illustrate the global popularity of manga and anime. Drawing on extensive research and more than 100 original interviews, Anne Cooper-Chen explains how and why the un-Disney has penetrated nearly every corner of the planet. This book uses concepts such as cultural proximity, uses and gratifications, and cultural variability to explain cross-cultural adaptations in a broad international approach. It emphasizes that overseas acceptance has surprised the Japanese, who create manga and anime primarily for a domestic audience. Including some sobering facts about the future of the industry, the book highlights how overseas enthusiasm could actually save a domestic industry that may decline in the contracting and graying country of its birth. Designed for courses covering international mass media, media and globalization and introduction to Japanese culture, the book is written primarily for undergraduates, and includes many student-friendly features such as a glossary, timeline and source list.

Writing for News Media - The Storyteller's Craft (Hardcover): Ian Pickering Writing for News Media - The Storyteller's Craft (Hardcover)
Ian Pickering
R4,469 Discovery Miles 44 690 Ships in 12 - 19 working days

Writing for News Media is a down-to-earth guide on how to write news stories for online, print and broadcast audiences. It celebrates the craft of storytelling, arguing for its continued importance in a modern newsroom. With dynamism and humour, Ian Pickering, a journalist with 30 years' experience, offers readers practical advice on being a news journalist, with step-by-step guidance on creating a great story and writing the perfect news copy. Chapters include: extracts from published news articles to help illustrate the dos and don'ts of storytelling; the ten golden rules for structuring and putting together a successful news article, including 'Nail the intro', 'Let it flow' and 'Keep it simple'; instruction on writing stories for different specialist subjects, including politics, court cases, economics, funnies and celebrity; help for readers on how to write for broadcast news; tips on how to write headlines, how to use pictures, how to make the most of quotations and how to avoid common style and grammar mistakes; glossaries covering a range of different aspects of news journalism, including types of news story, online and data journalism, typesetting and broadcasting. This is an instructive and insightful manual which champions brilliant storytelling and writing with flair. It introduces a set of key creative and analytical techniques that will help students of journalism and young professionals hone and refi ne their story-writing skills.

Helping Students to Write Successful Paper Titles (Hardcover, New edition): Ode Ogede Helping Students to Write Successful Paper Titles (Hardcover, New edition)
Ode Ogede
R1,190 Discovery Miles 11 900 Ships in 12 - 19 working days

All who treasure great literature recognize the pivotal role played by a title. But, until now, at both the undergraduate and the graduate level, no book-length study has devoted detailed expert attention to the subject of academic paper titling. Helping Students to Write Successful Paper Titles is the first attempt at an extended exploration of this subject, breaking new ground by confirming the significance of a title as an apparatus for scholarly endeavor. Academic writing's dependence on the title imparts pre-eminence to the part of the paper that bridges the gap between its contents and the reader, making the title more than just another component of the work and investing the paper with an identity. Through systematic examination of a variety of paper titles, the study offers a cohesive picture of the function of the title in academic writing and guides students in the art of effective title making.

Intermedial Representations of 9/11 in U.S. American and German Newspapers (Hardcover, New edition): Susanne... Intermedial Representations of 9/11 in U.S. American and German Newspapers (Hardcover, New edition)
Susanne Ehrenreich-Blazekovic
R2,817 Discovery Miles 28 170 Ships in 12 - 19 working days

For many weeks, the terrorist attacks of 9/11 dominated the newspapers which covered the consequences with an unprecedented immediateness. This study looks at diverging representations of 9/11 in U.S. and German newspapers (New York Times, Washington Post, Frankfurter Allgemeine Zeitung, Suddeutsche Zeitung) and explores effects on its possible readerships. The impact of the attacks, forms of heroism, the enactment of leadership, various demonstrations of patriotism and grief as well as the textual and visual presentation of the attacks are analyzed in detail. These intermedial representations reaffirm or contest U.S. American grand narratives. While the German newspapers tend to focus on information and analysis, the U.S. papers tend to strengthen shattered U.S. American identity constructions. The study is based on nearly 2,000 newspaper articles and documents the wide scope of topics prevalent in the post-9/11 newspaper coverage.

Academic Library Job Descriptions - CLIPP #46 (Paperback): Kathleen Baril, Jennifer Donley Academic Library Job Descriptions - CLIPP #46 (Paperback)
Kathleen Baril, Jennifer Donley
R1,073 R795 Discovery Miles 7 950 Save R278 (26%) Ships in 12 - 19 working days

Academic Library Job Descriptions: CLIPP #46 contains a thorough literature review and bibliography, analysis and discussion of survey results, and sample job descriptions for a variety of positions including assistant director of library services, research and instruction librarian, outreach and engagement librarian, and more. Small to mid-sized academic libraries, like the institutions they are part of, focus mainly on teaching undergraduate students and how best to support their learning. Without large master's and doctoral research programs, these libraries provide extensive guidance and services for undergraduate student success. CLIPP #46 seeks to explore how these libraries are staffed in order to meet their needs and the needs of their students and faculty, and how they are embracing new and emerging trends in librarianship to create new positions or reinvent existing ones. It examines how changes in the overall higher education environment are affecting the types and numbers of positions that these libraries currently have, and looks at the trends and importance of soft skills in small and mid-sized academic libraries.

Writing Well in the 21st Century - The Five Essentials (Hardcover): Linda Spencer Writing Well in the 21st Century - The Five Essentials (Hardcover)
Linda Spencer
R1,291 Discovery Miles 12 910 Ships in 12 - 19 working days

Writing Well in the 21st Century: The Five Essentials provides students, career-builders, and professional writers with the basic elements needed for writing in the 21st century. The book fully explains and links the five essentials of good writing: 1.punctuation, 2.grammar, 3.fact-checking, 4.style, and 5.voice Throughout history technology has changed both language and writing. Today in the digital age, language and writing are changing at a phenomenal pace. Students, career-builders, and professional writers need this guide that reviews those changes and connects the essentials for creating good writing in the digital age. Writing Well in the 21st Century: The Five Essentials gives writers the tools needed today. Among other essentials, the book: .Resolves comma issues by explaining the Open and Close Punctuation systems. Writers select which system to use in their writing. .Clarifies active and passive voice verbs and advocates using strong, specific verbs in writing. .Provides guidelines for choosing credible online websites when searching for resources. .Examines attributes of essentials that contribute to a writing style and urges a critical review of verbs. .Connects elements that combine to create a voice in a written piece. Relevant and succinctly written, Writing Well in the 21st Century: The Five Essentials gives readers the basics they need to know to create well-written documents for school, work and in their professional writing."

Essays on Theatre and Change - Towards a Poetics Of (Hardcover): Kelina Gotman Essays on Theatre and Change - Towards a Poetics Of (Hardcover)
Kelina Gotman
R4,469 Discovery Miles 44 690 Ships in 12 - 19 working days

If theatre is a way of seeing, an event onstage but also a fleeting series of moments; not a copy or double but more vitally metamorphosis, transformation, and change, how might we speak to - and of - it? How do we envision and frame a fluid reality that moves faster than we can write? Arranged over two parts, 'Figurations' and 'Translations', Essays on Theatre and Change reflects on the animal, history, doubling, translation, and the performative potential of writing itself. Each fictocritical essay weaves between voices, genres and contexts to consider what theatre might be, offering a 'partial object' rather than a complete theory. Leaving the page radically open to its reader, Essays on Theatre and Change is a dazzling, multi-lensed account of what it is to think and write on theatre.

Essays on Theatre and Change - Towards a Poetics Of (Paperback): Kelina Gotman Essays on Theatre and Change - Towards a Poetics Of (Paperback)
Kelina Gotman
R1,250 Discovery Miles 12 500 Ships in 12 - 19 working days

If theatre is a way of seeing, an event onstage but also a fleeting series of moments; not a copy or double but more vitally metamorphosis, transformation, and change, how might we speak to - and of - it? How do we envision and frame a fluid reality that moves faster than we can write? Arranged over two parts, 'Figurations' and 'Translations', Essays on Theatre and Change reflects on the animal, history, doubling, translation, and the performative potential of writing itself. Each fictocritical essay weaves between voices, genres and contexts to consider what theatre might be, offering a 'partial object' rather than a complete theory. Leaving the page radically open to its reader, Essays on Theatre and Change is a dazzling, multi-lensed account of what it is to think and write on theatre.

The Postwar Decline of American Newspapers, 1945-1965 (Hardcover, Annotated edition): David R. Davies The Postwar Decline of American Newspapers, 1945-1965 (Hardcover, Annotated edition)
David R. Davies
R2,219 Discovery Miles 22 190 Ships in 10 - 15 working days

On the surface, the American newspaper industry appears to have changed little from 1945 to 1965, remaining both healthy and prosperous. The number of newspapers in 1965 was about the same as in 1945, while during the twenty-year period advertising revenues increased substantially despite new competition from television. Just as in 1945, the vast majority of newspapers went to press with improved but old-fashioned letterpress methods in 1965. And newspaper reporters still professed a strong, if now somewhat shaken, faith in the federal government at the end of the twenty years. But the surface appearance of both stability and profitability obscured profound change. In the two decades after World War II, the business of newspaper publishing changed significantly in myriad ways. By 1965, editors and publishers had recognized the extent of these changes and were beginning to adjust. Each of the changes was significant of its own accord, and the range of challenges throughout the period combined to transform newspapers and the nation they served by 1965. This transformation was evident, to varying degrees, in newspapers' content, their production methods, their economic position within the overall media marketplace, and their relationship with government. Newspapers - some more than others - made strides to keep up with and overcome some of these challenges. But in each of these areas, newspapers as a group were slow to respond to the problems facing journalism.

The Essential Enthymeme - Propositions for Educating Students in a Modern World (Paperback, New edition): Jorge Juan Vega y Vega The Essential Enthymeme - Propositions for Educating Students in a Modern World (Paperback, New edition)
Jorge Juan Vega y Vega
R2,720 Discovery Miles 27 200 Ships in 12 - 19 working days

The enthymeme in education is essential because it reflects what humans do when they think. It informs not only how we make inferences about the world to discover new knowledge, but also how we express those discoveries to influence the minds of others. Thus, the enthymeme provides an effective pedagogical approach to the analysis and synthesis of ideas in the classroom. In this volume, such an approach is applied to composition instruction, second-language learning, advertising, specialized medical texts, and detective fiction to help prepare students for the challenges of modern life. (Michael D. Hood)

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