|
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
|
Buy Now
Quantitative Marketing and Marketing Management - Marketing Models and Methods in Theory and Practice (Hardcover, 2012 ed.)
Loot Price: R3,179
Discovery Miles 31 790
|
|
|
Quantitative Marketing and Marketing Management - Marketing Models and Methods in Theory and Practice (Hardcover, 2012 ed.)
Expected to ship within 10 - 15 working days
|
Quantitative marketing has been gaining importance during the last
decade. This is indicated by the growing number of model- and
method-oriented studies published in leading journals as well as by
the many successful applications of quantitative approaches in
pricing, advertising, new product planning, and market segmentation
decisions. In addition, market research has clearly benefitted from
applying advanced quantitative models and methods in practice. Some
60 researchers - among them worldwide leading scholars - offer a
broad overview of quantitative approaches in marketing. They not
only highlight diverse mathematical and methodological
perspectives, but also demonstrate the relevance and practical
consequences of applying quantitative approaches to marketing
problems.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
Marketing
Prof Charles W. Lamb, Prof Joseph F. Hair, …
Paperback
R688
Discovery Miles 6 880
See more
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
