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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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Quantitative Marketing and Marketing Management - Marketing Models and Methods in Theory and Practice (Hardcover, 2012 ed.)
Loot Price: R3,025
Discovery Miles 30 250
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Quantitative Marketing and Marketing Management - Marketing Models and Methods in Theory and Practice (Hardcover, 2012 ed.)
Expected to ship within 10 - 15 working days
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Quantitative marketing has been gaining importance during the last
decade. This is indicated by the growing number of model- and
method-oriented studies published in leading journals as well as by
the many successful applications of quantitative approaches in
pricing, advertising, new product planning, and market segmentation
decisions. In addition, market research has clearly benefitted from
applying advanced quantitative models and methods in practice. Some
60 researchers - among them worldwide leading scholars - offer a
broad overview of quantitative approaches in marketing. They not
only highlight diverse mathematical and methodological
perspectives, but also demonstrate the relevance and practical
consequences of applying quantitative approaches to marketing
problems.
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