Quantitative Marketing and Marketing Management - Marketing Models and Methods in Theory and Practice (Hardcover, 2012 ed.)

Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. In addition, market research has clearly benefitted from applying advanced quantitative models and methods in practice. Some 60 researchers - among them worldwide leading scholars - offer a broad overview of quantitative approaches in marketing. They not only highlight diverse mathematical and methodological perspectives, but also demonstrate the relevance and practical consequences of applying quantitative approaches to marketing problems.

General

Imprint:	Gabler
Country of origin:	Germany
Release date:	July 2012
First published:	2012
Editors:	Adamantios Diamantopoulos • Wolfgang Fritz • Lutz Hildebrandt
Dimensions:	240 x 168 x 39mm (L x W x T)
Format:	Hardcover
Pages:	627
Edition:	2012 ed.
ISBN-13:	978-3-8349-3060-6
Languages:	English
Subtitles:	English
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
LSN:	3-8349-3060-1
Barcode:	9783834930606

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