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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management

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Relationship Marketing And Customer Relationship Management (Paperback, 2nd edition) Price: R159
Discovery Miles 1 590
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Relationship Marketing And Customer Relationship Management (Paperback, 2nd edition)

Adele Berndt, Madele Tait

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Price R159
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Aristata Bookshop - Fulfilled by Loot
Discovery Miles 1 590

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This edition of Relationship marketing and customer relationship management provides new perspectives on the meaning of marketing.

Relationship marketing (RM) and Customer relationship management (CRM) both represent a paradigm shift in traditional marketing thinking.

This means moving away from marketing to anonymous masses to developing and managing relationships with identifiable customers and stakeholders.

General

Imprint: Juta Legal and Academic Publishers
Country of origin: South Africa
Release date: December 2011
First published: March 2012
Editors: Adele Berndt • Madele Tait
Dimensions: 244 x 168 x 14mm (L x W x T)
Format: Paperback
Pages: 248
Edition: 2nd edition
ISBN-13: 978-0-7021-8687-5
Categories: Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Books > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks > Management
Books > Academic & Education > Varsity Textbooks > Marketing
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LSN: 0-7021-8687-2
Barcode: 9780702186875

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