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Books > Business & Economics > Business & management > Sales & marketing > Public relations
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Crisis Communications Management (Hardcover)
Loot Price: R627
Discovery Miles 6 270
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Crisis Communications Management (Hardcover)
Series: PRCA Practice Guides
Expected to ship within 12 - 17 working days
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Can you control a crisis? No - but with adequate preparation you
can control the reputational consequences. Reputational damage is
rarely caused by the crisis itself but, instead, by what the
organisation does and says under the media spotlight. This PRCA
Practice Guide describes how to invest in readiness and what to do
when a crisis strikes. Coverage includes contingency planning,
stakeholder identification, crisis communications policy,
spokesperson training, the 'Red Book', dark sites, rehearsals and
simulations, locations and resources, taking the initiative, and
managing the aftermath. The book also covers in detail the role of
the mainstream and online media, recommending steps to neutralise
hostility and shut down ill-informed comment. Including numerous
real-life examples, discussion topics and advice from PR experts,
journalists and editors, Crisis Communications Management is
intended as an essential guide for public relations professionals,
and the people who work with them during a crisis, on how to
navigate the turmoil and emerge from a crisis with reputation and
credibility intact.
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