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Railway Photographic Advertising in Britain, 1900-1939 (Hardcover, 1st ed. 2018) Loot Price: R1,426
Discovery Miles 14 260
Repayment Terms: R134 pm x 12*
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Railway Photographic Advertising in Britain, 1900-1939 (Hardcover, 1st ed. 2018): Alexander Medcalf

Railway Photographic Advertising in Britain, 1900-1939 (Hardcover, 1st ed. 2018)

Alexander Medcalf

Series: Palgrave Studies in the History of the Media

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Loot Price R1,426 Discovery Miles 14 260 | Repayment Terms: R134 pm x 12*

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This book explores the phenomenal resources dedicated to understanding and encouraging passengers to consume travel from 1900 to 1939, analysing how place and travel were presented for sale. Using the Great Western Railway as a chief case study, as well as a range of its competitors both on and off the rails, Alexander Medcalf unravels the complex and ever-changing processes behind corporate sales communications. This volume analyses exactly how the company pictured passengers in the countryside, at the seaside, in the urban landscape and in the company's vehicles. This thematic approach brings transport and business history thoroughly in line with tourism and leisure history as well as studies in visual culture.

General

Imprint: Springer International Publishing AG
Country of origin: Switzerland
Series: Palgrave Studies in the History of the Media
Release date: March 2018
First published: 2018
Authors: Alexander Medcalf
Dimensions: 210 x 148mm (L x W)
Format: Hardcover
Pages: 236
Edition: 1st ed. 2018
ISBN-13: 978-3-319-70856-0
Categories: Books > Sport & Leisure > Transport: general interest > Trains & railways: general interest
Books > Arts & Architecture > Photography & photographs > Photographic collections > General
Books > Humanities > History > History of specific subjects > Social & cultural history
Books > Social sciences > Sociology, social studies > Social institutions > Leisure
Books > History > History of specific subjects > Social & cultural history
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LSN: 3-319-70856-2
Barcode: 9783319708560

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