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Books > Social sciences > Sociology, social studies > Social institutions > Leisure
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Railway Photographic Advertising in Britain, 1900-1939 (Hardcover, 1st ed. 2018)
Loot Price: R1,542
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Railway Photographic Advertising in Britain, 1900-1939 (Hardcover, 1st ed. 2018)
Series: Palgrave Studies in the History of the Media
Expected to ship within 10 - 15 working days
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This book explores the phenomenal resources dedicated to
understanding and encouraging passengers to consume travel from
1900 to 1939, analysing how place and travel were presented for
sale. Using the Great Western Railway as a chief case study, as
well as a range of its competitors both on and off the rails,
Alexander Medcalf unravels the complex and ever-changing processes
behind corporate sales communications. This volume analyses exactly
how the company pictured passengers in the countryside, at the
seaside, in the urban landscape and in the company's vehicles. This
thematic approach brings transport and business history thoroughly
in line with tourism and leisure history as well as studies in
visual culture.
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