The variety and the international focus of the cases, be they
environmental, health or management successes or failures, makes
this book more appealing to a wider audience. These cases examine
sociocultural issues associated with responding to a variety of
crises. Additionally, a unique feature of the book is a section
titled Views from the Expert, which appears at the end of each
chapter. Because the expert in question is not connected in any way
to the crisis, she or he share disinterested opinions and insights
on the specifics of a crisis that confronted an organization. To
expand the boundaries of the knowledge and the practice of
communication for crisis management to one that addresses the
effects of the confluence of globalization and technology on
business paradigms and on practitioner competencies.The
international nature and the variety of the cases, both on profit
and nonprofit organizations and government agencies, and the crisis
expert 's views at the end of each chapter, coupled with discussion
questions, makes the textbook appealing to an international
audience. The implications of the globalization process for crisis
management is also be addressed.
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