The first book to provide an historical survey of images of black
people in advertising during the colonial period. Analyses the
various conflicting, and changing ideologies of colonialism and
racism in British advertising. Reveals the historical and
production context of many well known advertising icons, as well as
the specific commercial interests that various companies' images
projected. Provides a chronological understanding of changing
colonial ideologies in relation to advertising, while each chapter
explores images produced to sell specific products, such as soap,
cocoa, tea and tobacco. -- .
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