Creativity in Public Relations (Paperback, 3rd Revised edition)

Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. "Creativity in Public Relations" seeks to address this situation and explores: the five 'Is' of the creative process; techniques for stimulating ideas; brainstorming; evaluating ideas; obstacles to creativity; the creative individual; the creative organization. There are practical examples and research carried out by those in the PR industry who are regarded by their peers as 'creative'. The reader is guided through methods of using and managing a range of techniques and tips to generate creative ideas, as described by the five 'Is' of the creative process: information, incubation, illumination, integration and illustration. By clearly establishing a definition of 'creativity', this third edition will help PR practitioners and general readers to get 'under the skin' of the creative process and use it to greater effect in their work.

General

Imprint:	Kogan Page
Country of origin:	United Kingdom
Release date:	February 2007
First published:	April 2007
Authors:	Andy Green
Dimensions:	234 x 153 x 24mm (L x W x T)
Format:	Paperback
Pages:	256
Edition:	3rd Revised edition
ISBN-13:	978-0-7494-4823-3
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Public relations Promotions
LSN:	0-7494-4823-7
Barcode:	9780749448233

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