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Business Discourse - Texts and Contexts (Paperback, illustrated edition)
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Business Discourse - Texts and Contexts (Paperback, illustrated edition)
Series: Linguistic Insights, 19
Expected to ship within 12 - 17 working days
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The contributions to this volume together confirm that though
context and culture are complex and difficult notions, they are
crucial to understanding the professional genres of modern business
communication. In today's globalised business environment,
professionals of all backgrounds are under pressure to employ new
and different discourse standards to allow for smoother production
and reception of business documents and dialogues. In this changing
environment, the success of any commercial activity will depend on
how competently business professionals respond to the cultural
sensitivities and preferences of their partners. Taking a variety
of approaches to professional genres, including customer
complaints, mission statements, international contracts and
decision-making meetings, the authors explore complex aspects of
both cross-cultural and interpersonal issues in business discourse
and suggest practical applications of their analytical findings.
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