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Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry
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Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research (Hardcover, New)
Loot Price: R3,374
Discovery Miles 33 740
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Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research (Hardcover, New)
Series: Advances in Culture, Tourism and Hospitality Research
Expected to ship within 12 - 17 working days
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Volume 3 examines how research tools affect theory advances in
culture and tourism research. Using visual narrative art to
explicate unconscious thinking that shapes trip plans and visits,
building tree diagrams of streams of antecedent conditions
associating with extreme behavior (e.g., road rage, chronic casino
gambling), and research methods that go beyond
quantitative/qualitative taxonomies are examples of the unique
themes covered in this volume. The papers focus on how to gain
meaning from data to thus look at how streams of antecedent
conditions result in tourism behavior.
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