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Books > Business & Economics > Business & management > Sales & marketing > Market research
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Consumer Psychology of Tourism, Hospitality and Leisure, Volume 1 (Hardcover)
Loot Price: R4,006
Discovery Miles 40 060
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Consumer Psychology of Tourism, Hospitality and Leisure, Volume 1 (Hardcover)
Expected to ship within 12 - 17 working days
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Developed from a symposium held in Hawaii in August 1998, this book
focuses on the diverse subject of consumer psychology as applied to
the fields of tourism, hospitality and leisure. It provides a
general review of current thinking and presents several new
theories and methods of analysis. It consists of 20 chapters,
divided into five parts, and is essential reading for researchers
and practitioners dealing with consumers and their choices and
perceptions. The examples included are international in nature and
provide a well-balanced book. Authors contributing to the book are
well-respected authorities from the UK, USA, Australia, New Zealand
and continental Europe.
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