|
Books > Business & Economics > Business & management > Sales & marketing > Market research
|
Buy Now
Consumer Psychology of Tourism, Hospitality and Leisure, Volume 1 (Hardcover)
Loot Price: R4,052
Discovery Miles 40 520
|
|
|
Consumer Psychology of Tourism, Hospitality and Leisure, Volume 1 (Hardcover)
Expected to ship within 10 - 15 working days
|
Developed from a symposium held in Hawaii in August 1998, this book
focuses on the diverse subject of consumer psychology as applied to
the fields of tourism, hospitality and leisure. It provides a
general review of current thinking and presents several new
theories and methods of analysis. It consists of 20 chapters,
divided into five parts, and is essential reading for researchers
and practitioners dealing with consumers and their choices and
perceptions. The examples included are international in nature and
provide a well-balanced book. Authors contributing to the book are
well-respected authorities from the UK, USA, Australia, New Zealand
and continental Europe.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
