This volume develops a new multimodal semiotic approach to the
study of communication, examining how multimodal discourse is
construed transmedially and interculturally and how new
technologies and cultural stances inform communicative contexts
across the world. It contributes to current theoretical debates in
the disciplines of semiotics, linguistics, multimodality, and
pragmatics, as well as those aspects of pedagogy and film studies
that engage with the notions of text and narrative by addressing
questions such as: How do we study multimedia communication? How do
we incorporate the impact of new media technologies into the study
of Linguistics and Semiotics? How do we construe culture in modern
communication? How useful are the current multidisciplinary
approaches to multimodal communication? Through the analysis of
specific case studies that are developed within diverse academic
disciplines and which draw on a range of theoretical frameworks,
the goal of this book is to provide a basis for an overarching
framework that can be applied by scholars and students with
different academic and cultural backgrounds.
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