Originally designed for communicating public health information
associated with communicable diseases, this book covers essential
topics concerning media relations for public and private sector
public information officers. Topics include: Introduction to Crisis
and Emergency Risk Communication-Types of crisis and communications
during a crisis, the risk of disaster, emergency/crisis/risk
communications, the crisis communications lifecycle-pre-crisis
phase, initial phase, crisis maintenance, resolution, and
evaluation. Psychology of a Crisis-Human behavior in an emergency,
decision making, perception of risk, facts to consider about human
psychology in a crisis, and how to communicate effectively in a
crisis. The Crisis Communication Plan-Developing an
emergency/crisis communication plan, Information verification and
clearance/approval procedures, agreements on information release
authorities (who releases what/when/how, procedures to secure
needed resources (space, equipment, people) to operate the public
information. The nine steps of crisis response. Surviving the first
48 hours of an emergency: Be first, be right, be credible. The Role
of the Spokesperson- The role of the spokesperson in an emergency,
what makes a good spokesperson, general recommendations for
spokespersons in all settings, pitfalls for spokespersons during an
emergency, when emotions and accusations run high in an emergency
public meeting, what spokespersons should know when talking through
the media, general media interview pitfalls, media opportunity or
press conference tips, counters to electronic media interview
techniques, radio interview tips, television interview tips, what
to wear on television, assessing your communication skills and
habits, facial expressions, voice cues, body positions and
movements, and effective nonverbal communication. Working With the
Media- Think local media first, what do reporters want, getting
emergency information to the media, the press conference or media
opportunity, telephone news conferences/Web casts, commercial press
release services, E-mail listservs and broadcast faxes, Web
sites/video streaming, and responding to media calls. Writing For
the Media During a Crisis- What your media release should include,
press statements are not press releases, media
factsheets/backgrounders, visuals, video press releases, and
B-roll. Press Conferences- Where to hold the press conference, whom
to invite, how and when to invite the media, how to conduct the
media opportunity, using visuals and handouts.
General
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