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Research Methods and Techniques in Public Relations and Advertising (Paperback, New edition) Loot Price: R1,544
Discovery Miles 15 440
Repayment Terms: R145 pm x 12*
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Research Methods and Techniques in Public Relations and Advertising (Paperback, New edition): Bayram Aydin, Emine Sahin

Research Methods and Techniques in Public Relations and Advertising (Paperback, New edition)

Bayram Aydin, Emine Sahin

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Loot Price R1,544 Discovery Miles 15 440 | Repayment Terms: R145 pm x 12*

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The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers. The articles focus on various methods such as netnographical analysis, experimental study, case analysis, discourse analysis, Delphi method, survey, etc.

General

Imprint: Peter Lang Ag
Country of origin: Switzerland
Release date: May 2017
First published: 2017
Editors: Bayram Aydin • Emine Sahin
Dimensions: 210 x 148 x 16mm (L x W x T)
Format: Paperback
Pages: 224
Edition: New edition
ISBN-13: 978-3-631-71876-6
Categories: Books > Business & Economics > Business & management > Sales & marketing > Advertising
Books > Business & Economics > Business & management > Sales & marketing > Public relations
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LSN: 3-631-71876-4
Barcode: 9783631718766

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