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Books > Business & Economics > Business & management > Sales & marketing > Market research
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The Psychology of the Asian Consumer (Paperback)
Loot Price: R1,911
Discovery Miles 19 110
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The Psychology of the Asian Consumer (Paperback)
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Why is it important to conduct research on the psychology of the
Asian consumer? What research themes have already emerged? What are
the relevant theories and practical applications based on this
research? These are some of the questions and issues addressed in
this unique book. With chapters written by experts in their field,
The Psychology of the Asian Consumer highlights how consumer
psychology can contribute to an understanding of Asian consumer
behaviour and is especially timely in light of today's global
economy and its focus on the Pacific Rim. Chapters are organised
around the key concepts of theory and culture and include numerous
case studies and practical applications. The book focuses on
research summaries that provide readers with important,
need-to-know information.
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