The Psychology of the Asian Consumer (Paperback)

Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the relevant theories and practical applications based on this research? These are some of the questions and issues addressed in this unique book. With chapters written by experts in their field, The Psychology of the Asian Consumer highlights how consumer psychology can contribute to an understanding of Asian consumer behaviour and is especially timely in light of today's global economy and its focus on the Pacific Rim. Chapters are organised around the key concepts of theory and culture and include numerous case studies and practical applications. The book focuses on research summaries that provide readers with important, need-to-know information.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	October 2014
First published:	2015
Editors:	Bernd Schmitt • Leonard Lee
Dimensions:	229 x 152 x 10mm (L x W x T)
Format:	Paperback
Pages:	176
ISBN-13:	978-0-7656-4647-7
Categories:	Books > Social sciences > Psychology > General Books > Social sciences > Sociology, social studies > Ethnic studies > Black studies Books > Business & Economics > Business & management > Sales & marketing > Market research
LSN:	0-7656-4647-1
Barcode:	9780765646477

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