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Creativity and Innovation for Managers (Hardcover)
Loot Price: R5,326
Discovery Miles 53 260
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Creativity and Innovation for Managers (Hardcover)
Expected to ship within 12 - 17 working days
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Creativity and Innovation for Managers will appeal to any manager
responsible for getting more out of a business. Creative thinking,
creative problem solving and creative idea generation have become
essential business drivers. This book provides an excellent
executive briefing for senior management to understand what
business creativity is, how it can benefit the company, and how to
get the most out of it. It looks at the pitfalls on the road to
innovation and the ways to avoid them, pulling together the
experiences of key practitioners in the field both in the UK and
the US. By concentrating on the essentials, Creativity and
Innovation In Brief is a waffle-free approach to creativity,
providing a quick action focused and accessible insight into a
complex topic.It provides; - a practical approach to business
creativity without the hype;- an agenda for making innovation
happen in your business- a real world view.
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