Through a historical analysis of the bicycle industry, this book
explores how the bicycle was developed, manufactured and marketed,
from its origins in the late nineteenth century to the present day.
The author highlights the contributions made by the bicycle
industry to marketing as it is understood today, tracing key
innovations in product development and marketing. Addressing a gap
in the literature, this book provides an insightful history of
marketing practice for one of the most important products of the
twentieth century.
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