Carsten Baumgarth prasentiert Ergebnisse zu Wirkungen des
Co-Branding durch die Ableitung von deskriptiven und explikativen
Aussagen. Daruber hinaus liefert die Anwendung und vergleichende
Wurdigung von elf Mastertechniken Marketingwissenschaftlern
Anregungen fur die Auswahl eigener Forschungsdesigns."
General
| Imprint: |
Deutscher Universitats Verlag
|
| Country of origin: |
United Kingdom |
| Series: |
Neue Betriebswirtschaftliche Forschung (Nbf), 314 |
| Release date: |
September 2003 |
| First published: |
September 2003 |
| Authors: |
Carsten Baumgarth
|
| Dimensions: |
210 x 148 x 25mm (L x W x T) |
| Format: |
Paperback - Trade
|
| Pages: |
460 |
| Edition: |
2003 ed. |
| ISBN-13: |
978-3-8244-7896-5 |
| Languages: |
German
|
| Subtitles: |
German
|
| Categories: |
Books >
Business & Economics >
Business & management >
Sales & marketing >
General
|
| LSN: |
3-8244-7896-X |
| Barcode: |
9783824478965 |
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