Through a critical analysis of ancient African texts that predate
Greco-Roman treatises Cecil Blake revisits the roots of rhetorical
theory and challenges what is often advanced as the "darkness
metaphor" -- the rhetorical construction of Africa and Africans.
Blake offers a thorough examination of Ptah-hotep and core African
ethical principles (Maat) and engages rhetorical scholarship within
the wider discourse of African development. In so doing, he
establishes a direct relationship between rhetoric and development
studies in non-western societies and highlights the prospect for
applying such principles to ameliorating the development malaise of
the continent.
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