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The Alignment Factor - Leveraging the Power of Total Stakeholder Support (Hardcover)
Loot Price: R4,447
Discovery Miles 44 470
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The Alignment Factor - Leveraging the Power of Total Stakeholder Support (Hardcover)
Expected to ship within 12 - 17 working days
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The importance of creating a favourable impression is hard to
overstate in all walks of life - in business it's vital to achieve
strategic goals. Customers, journalists, bloggers, investors,
governments and other groups are all important stakeholders in an
organizations performance and in persuasively communicating a
company's ethical and socially responsible behaviour, these groups
can be kept onside. Supported throughout by lively examples, this
book contains guidance for implementing strategies that engage
stakeholders - highlighting those organizations which employ
communication professionals as key performers. Van Riel reveals how
a dominant logic develops among executives, which influences styles
and techniques of trust-building communication. The practical
insights demonstrated via cases including Google, Unilever and
Barclays make this book useful reading for MBA and other graduate
classes across areas such as public relations and reputation
management as well as thinking managers across the globe.
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