Being featured in the media is a great way to build awareness of
your company and position yourself as an expert. This book will
guide you through: how to generate PR even if you don't have any
news how to build a contacts list of journalists how to write a
press release how to contact journalists and how to speak their
language It demystifies the whole process of dealing with
journalists and getting them on your side, as well as showing you
how to recognise which media is relevant to you and how to work out
what you have to offer a journalist that will grab their attention.
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