In our hyper-connected world that is changing at warp speed,
marketers recognize the need to shift from traditional marketing
methods to a new way that can help them better navigate the
unpredictable environment. For traditionalists, this change has
posed a challenge. Many have tried to incorporate new approaches
into the old models they grew up with, only to be frustrated with
the results. From the bestselling authors of The Social Employee,
and LinkedIn Learning course authors, comes a powerful new textbook
that cracks the marketing code in our hyper-focused digital age.
The New Marketing, with contributions spanning CMO trailblazers to
martech disruptors, behavioral economics luminaries at Yale to
leading marketing thinkers at Kellogg and Wharton, is a GPS for
navigating in a digital world and moves the craft of marketing
through the forces of marketing transformation. We can't predict
the future. But our goal is to help make Masters/MBA students and
marketing practitioners future-ready and successful.
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