What is public relations? What do public relations professionals
do? And what are the theoretical underpinnings that drive the
discipline? This handbook provides an up-to-date overview of one of
the most contested communication professions. The volume is
structured to take readers on a journey to explore both the
profession and the discipline of public relations. It introduces
key concepts, models, and theories, as well as new theorizing
efforts undertaken in recent years. Bringing together scholars from
various parts of the world and from very different theoretical and
disciplinary traditions, this handbook presents readers with a
great diversity of perspectives in the field.
General
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