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Glaubwurdig Kommunizieren - Interne Und Externe Strategien Fur Fuhrungskrafte Und Pressestellen (German, Paperback, 2010 ed.) Loot Price: R982
Discovery Miles 9 820
Repayment Terms: R92 pm x 12*
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Glaubwurdig Kommunizieren - Interne Und Externe Strategien Fur Fuhrungskrafte Und Pressestellen (German, Paperback, 2010 ed.):...

Glaubwurdig Kommunizieren - Interne Und Externe Strategien Fur Fuhrungskrafte Und Pressestellen (German, Paperback, 2010 ed.)

Christian Gruber

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Loot Price R982 Discovery Miles 9 820 | Repayment Terms: R92 pm x 12*

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Die Glaubwurdigkeit der Kommunikation ist das zentrale Thema dieses Buches. Es stellt Strategien vor, wie man authentisch kommuniziert - im Unternehmen; in einer Presselandschaft, die gepragt ist von Konkurrenzkampf, Vereinfachung und Zeitnot; und vor dem Hintergrund einer Gegenoffentlichkeit, die eine junge Generation von kritischen Konsumenten im Internet etabliert, um dort ethisches Wirtschaften einzufordern."

General

Imprint: VS Verlag fur Sozialwissenschaften
Country of origin: Germany
Release date: September 2010
First published: September 2010
Authors: Christian Gruber
Dimensions: 210 x 148 x 10mm (L x W x T)
Format: Paperback - Trade
Pages: 187
Edition: 2010 ed.
ISBN-13: 978-3-531-17651-2
Languages: German
Subtitles: German
Categories: Books > Reference & Interdisciplinary > Communication studies > General
Books > Business & Economics > Business & management > Sales & marketing > Public relations
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LSN: 3-531-17651-X
Barcode: 9783531176512

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