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Books > Business & Economics > Business & management > Sales & marketing
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Fifty2 - The My Private Brand Project (Hardcover)
Loot Price: R1,637
Discovery Miles 16 370
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Fifty2 - The My Private Brand Project (Hardcover)
Expected to ship within 10 - 15 working days
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In Fifty2: The My Private Brand Project, author and private brand
consultant, Christopher Durham uncovers the Fifty2 best examples of
U.S. private brands found on retail shelves today. The book is
based on a year long series of featured posts from his blog,
mypbrand.com, as well as expanded content, new photography and
additional interviews. Durham believes that Brand is key and he
presents a compelling case for retailers to own brands that matter.
He focuses on the brands that bring their brand positioning and
business objectives to life through great design, purpose,
lifestyle and innovation, and looks at what makes these brands
resonate with customers. With all new groundbreaking photography by
Teri Campbell of each featured brand, its packaging and products,
Campbell brings the message home with over 200 color photographs.
This unique book is a must-have for any branding professional
looking to take their brand to the next level or understand the
evolving store brand landscape. From Amazon's Kindle to Walmart's
World Table, the brands are presented in a way that has the power
to redefine traditional private labels and raise the bar for
retailers to create consumer-focused brands. This book is designed
to bring the best of the best to the forefront, to place them on a
pedestal not as brands to be copied, but as compelling examples of
brands bringing each retail owner's strategy to life. This is the
age of the retailer-owned brand. Durham invites you to read through
the Fifty2. Agree. Disagree. Argue. Take inspiration, take hope,
but whatever you do, do not copy, mimic or steal. Own your own
strategy. Create and manage brands that bring that strategy to
life. Make your Private Brand a destination in its own right.
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