Design Thinking for Strategy - Innovating Towards Competitive Advantage (Paperback, 1st ed. 2020)

The business environment is changing more rapidly than ever before, and new business ideas are emerging. This book discusses applying insights from design thinking to craft novel strategies that satisfy customer needs, make use of the available capabilities, integrate requirements for financial success and provide competitive advantage. It guides readers through the jungle encountered when developing a strategy for sustained growth and profitability. It addresses strategy design in a holistic way by applying abductive reasoning, iteratively observing customers and focusing on empathy, as well as prototyping ideas and using customers to validate them. Uniquely applying insights from design thinking to strategy, this book is a must-read for graduates, MBAs and executives interested in innovation and strategy, as well as corporate strategists, innovation managers, business analysts and consultants.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Series:	Management for Professionals
Release date:	October 2020
First published:	2020
Authors:	Claude Diderich
Dimensions:	235 x 155mm (L x W)
Format:	Paperback
Pages:	219
Edition:	1st ed. 2020
ISBN-13:	978-3-03-025877-1
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Finance & accounting > Finance > Corporate finance Books > Business & Economics > Business & management > Sales & marketing > Market research Books > Science & Mathematics > Mathematics > Optimization > Game theory Books > Money & Finance > Corporate finance Promotions
LSN:	3-03-025877-7
Barcode:	9783030258771

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