Case Studies on the Business of Nutraceuticals, Functional and Super Foods (Paperback)

A volume in the Consumer Science and Strategic Marketing Series, Case Studies on the Business of Nutraceuticals considers nutraceuticals from a strategic marketing perspective, exploring consumer needs and trends as a pathway to defining novel opportunities in developing and marketing these products. In addition to highlighting the importance of consumer needs in shaping a market strategy for nutraceuticals, this book also defines emerging trends and explores recent developments in the nutraceutical industry. Containing 11 chapters, this book, explores the competitive landscape of the global and European nutraceutical market, focusing on key market drivers, consumer and product trends, and marketing and technological challenges. Case Studies on the Business of Nutraceuticals outlines the processes that lead to the introduction of new products and the entrance of new competitors in the market and highlights how a market strategy that's focused on consumers' needs can contribute to a company's strategy. The case studies and examples contained in this book demonstrate how companies can employ consumer science strategies to revise existing or develop new products and are sure to be a welcomed resource by new product developers, policy makers, food scientists, academicians, and students studying related fields.

General

Imprint:	Woodhead Publishing Ltd
Country of origin:	United States
Series:	Woodhead Publishing Series in Consumer Science and Strategic Marketing
Release date:	September 2022
First published:	2023
Editors:	Cristina Santini • Stefania Supino • Lucia Irene Bailetti
Dimensions:	229 x 152mm (L x W)
Format:	Paperback
Pages:	220
ISBN-13:	978-0-12-821408-4
Categories:	Books > Health, Home & Family > Family & health > Fitness & diet > General Books > Professional & Technical > Industrial chemistry & manufacturing technologies > Industrial chemistry > Food & beverage technology > General
LSN:	0-12-821408-2
Barcode:	9780128214084

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