Books > Health, Home & Family > Family & health > Fitness & diet
|
Buy Now
Case Studies on the Business of Nutraceuticals, Functional and Super Foods (Paperback)
Loot Price: R3,325
Discovery Miles 33 250
|
|
Case Studies on the Business of Nutraceuticals, Functional and Super Foods (Paperback)
Series: Woodhead Publishing Series in Consumer Science and Strategic Marketing
Expected to ship within 12 - 17 working days
|
A volume in the Consumer Science and Strategic Marketing Series,
Case Studies on the Business of Nutraceuticals considers
nutraceuticals from a strategic marketing perspective, exploring
consumer needs and trends as a pathway to defining novel
opportunities in developing and marketing these products. In
addition to highlighting the importance of consumer needs in
shaping a market strategy for nutraceuticals, this book also
defines emerging trends and explores recent developments in the
nutraceutical industry. Containing 11 chapters, this book, explores
the competitive landscape of the global and European nutraceutical
market, focusing on key market drivers, consumer and product
trends, and marketing and technological challenges. Case Studies on
the Business of Nutraceuticals outlines the processes that lead to
the introduction of new products and the entrance of new
competitors in the market and highlights how a market strategy
that's focused on consumers' needs can contribute to a company's
strategy. The case studies and examples contained in this book
demonstrate how companies can employ consumer science strategies to
revise existing or develop new products and are sure to be a
welcomed resource by new product developers, policy makers, food
scientists, academicians, and students studying related fields.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.