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Consumer Behaviour Towards Safe Drinking Water (Paperback) Loot Price: R1,237
Discovery Miles 12 370
Consumer Behaviour Towards Safe Drinking Water (Paperback): Datrika Madhusudan Rao

Consumer Behaviour Towards Safe Drinking Water (Paperback)

Datrika Madhusudan Rao

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Loot Price R1,237 Discovery Miles 12 370 | Repayment Terms: R116 pm x 12*

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World oceans cover about 3/4th of earth's surface. As per the UN estimates, the total amount of water on earth is about 1400 Mill.Cu.Kms which is enough to cover the earth with a layer of 3000 mtrs depth. However only 2.7% of the total water available on the earth is fresh water of which about 75.2% lies frozen in Polar Regions and another 22.6% is present as ground water.The crisis about economic water resources devt. and better management thus arises because most of the water is not available for use and secondly it is characterized by its highly uneven spatial distribution.Access to adequate water supply is not only a fundamental need and human right as per UN MDGs. One of its targets is to: "Halve, by 2015, the proportion of people without sustainable access to safe drinking water and basic sanitation." The lack of access to adequate water contributes to water-based disease transmission and water-washed diseases, leads to mortality, morbidity and illnesses (eg.Diarrohoea). 200 people are interviewed from four villages of Nizamabad town. ChiSquare, Markov tests used to predict Cons.Behavior patterns. The target groups are Mini.of Rural & Urban Devt, Consumers & Bottlers.

General

Imprint: Lap Lambert Academic Publishing
Country of origin: United States
Release date: March 2013
First published: March 2013
Authors: Datrika Madhusudan Rao
Dimensions: 229 x 152 x 5mm (L x W x T)
Format: Paperback - Trade
Pages: 88
ISBN-13: 978-3-659-35326-0
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-659-35326-4
Barcode: 9783659353260

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