Selling and Sales Management 10th edn (Paperback, 10th edition)

Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area. This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. This edition contains the results from cutting-edge research that differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales management. Topics covered include technological applications of selling and sales management, ethics of selling and sales management, systems selling and a comprehensive coverage of key account management.

General

Imprint:	Pearson Education Limited
Country of origin:	United Kingdom
Release date:	March 2015
First published:	2015
Authors:	David Jobber • Geoffrey Lancaster
Dimensions:	246 x 186 x 21mm (L x W x T)
Format:	Paperback
Pages:	544
Edition:	10th edition
ISBN-13:	978-1-292-07800-7
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Promotions
LSN:	1-292-07800-6
Barcode:	9781292078007

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