Reconfiguring Public Relations - Ecology, Equity and Enterprise (Hardcover, New)

Innovative and timely, this PR book is the first to address environmental questions within the context of global business. An excellent counterpoint to the existing US-oriented literature on this topic, here the authors set out ways to equip public relations to respond to and re-imagine itself in the light of current major forecasts and trends for uncertain business, environment and social conditions.

Arguing that PR must engage more appropriately with the changing world of the twenty-first century, the authors draw from postmodern and postcolonial approaches to reframe cultural relations, PR education, futures, history and professionalism to suggest how PR might be moved from its current insularity and begin contributing to increased environmental responsibility, social justice and global enterprise.

This book will be of considerable interest to postgraduate students of public relations and communication management in Europe, Canada, the U.S., and Asia. It would also be of topical interest to academics, professionals, and strategists in public relations.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Advances in Management and Business Studies
Release date:	May 2007
First published:	2007
Authors:	David McKie • Debashish Munshi
Dimensions:	234 x 156 x 17mm (L x W x T)
Format:	Hardcover
Pages:	208
Edition:	New
ISBN-13:	978-0-415-39408-6
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Public relations
LSN:	0-415-39408-2
Barcode:	9780415394086

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!