Innovative and timely, this PR book is the first to address
environmental questions within the context of global business. An
excellent counterpoint to the existing US-oriented literature on
this topic, here the authors set out ways to equip public relations
to respond to and re-imagine itself in the light of current major
forecasts and trends for uncertain business, environment and social
conditions.
Arguing that PR must engage more appropriately with the changing
world of the twenty-first century, the authors draw from postmodern
and postcolonial approaches to reframe cultural relations, PR
education, futures, history and professionalism to suggest how PR
might be moved from its current insularity and begin contributing
to increased environmental responsibility, social justice and
global enterprise.
This book will be of considerable interest to postgraduate
students of public relations and communication management in
Europe, Canada, the U.S., and Asia. It would also be of topical
interest to academics, professionals, and strategists in public
relations.
General
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