""Marketing in minutes, on your mobile...""
Chase One Rabbit is about focused marketing. It's about
understanding your business, to create strategies that help you
sell it to best effect. It combines inspirational stories and
practical techniques, giving creative entrepreneurs the tools to
make their businesses even more successful by using strategic
marketing.
'How to sell?' is an age-old question. International consultant
and trainer David Parrish illustrates key strategic sales and
marketing messages by drawing on stories from his own experience as
an entrepreneur and develops marketing case studies from the
successes of his clients worldwide.
Chase One Rabbit has been developed specifically for the eBook
market. Each section is succinct, with a clear focus on helping you
create a strategic marketing plan. Each topic includes 'what to do
next', and related marketing subjects, to help you clarify and
refine your marketing objectives and get the best from your
creative business.
This isn't about advertising. Smart marketing thinking doesn't
have to be expensive, flashy or quirky: it's about understanding
your business, focusing and thinking things through to develop
clear sales strategies and techniques to increase your success,
profit and market position. Chase One Rabbit shows you how...
You'll discover the strengths of buzz marketing and reap the
rewards of word-of-mouth recommendations. You'll understand the
difference between strategic and operational marketing; between
marketing communications and a synchronised, streamlined strategy.
Sales and marketing should flow seamlessly together, underpinned
by a marketing strategy that is unique to your business, sector and
audience. David poses questions and analyses examples, creating a
marketing toolkit to develop your own authentic marketing strategy
with precision techniques and a polished sales pitch.
Chase One Rabbit gets you to think about strategy and sales,
profit and precision marketing; being your 'authentic' self so that
selling doesn't feel like a chore, and understanding what you're
selling, and why your customers want it. It helps you to define the
value of selling a creative product or service and gives you both
ideas, and constructive ways to achieve them. And it will make you
think about local, national and international markets. In an age of
digital and internet marketing, it's about making sure you pick the
right tools for the job.
It also deals with the unique complexities of running a business
in the creative industries; of working in a sector you're
passionate about, valuing your work, choosing the right customers,
marketing effectively and making that business profitable and
successful.
Each of the 63 short sections provides food for thought,
suggesting practical things you can do immediately to improve your
business. Practical and progressive, it's designed for businesses
large and small - from start-ups to mature businesses, arts and
cultural organisations to creative entrepreneurs - with a wealth of
ideas and inspiration to dip into every day.
David Parrish has worked with hundreds of creative entrepreneurs,
small businesses, digital SMEs, arts organisations and business
development and support agencies in more than 30 countries. He
specialises in creative and digital industries, helping
entrepreneurs use the creativity they employ within the business on
their business, devising and implementing clever marketing
strategies.
Chase One Rabbit is his second book, following the acclaimed
'T-Shirts and Suits: A Guide to the Business of Creativity',
published in translations in seven countries.
Chase One Rabbit is written with creative and digital businesses
in mind. As a creative enterprises toolkit, it is relevant to all
businesses and organisations in the creative industries including
cultural enterprises and ar
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