Books > Social sciences > Psychology > Cognition & cognitive psychology
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Entrepreneurial Cognition - Exploring the Mindset of Entrepreneurs (Paperback, Softcover reprint of the original 1st ed. 2018)
Loot Price: R869
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Entrepreneurial Cognition - Exploring the Mindset of Entrepreneurs (Paperback, Softcover reprint of the original 1st ed. 2018)
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This open access book investigates the inter-relationship between
the mind and a potential opportunity to explore the psychology of
entrepreneurship. Building on recent research, this book offers a
broad scope investigation of the different aspects of what goes on
in the mind of the (potential) entrepreneur as he or she considers
the pursuit of a potential opportunity, the creation of a new
organization, and/or the selection of an entrepreneurial career.
This book focuses on individuals as the level of analysis and
explores the impact of the organization and the environment only
inasmuch as they impact the individual's cognitions. Readers will
learn why some individuals and managers are able to able to
identify and successfully act upon opportunities in uncertain
environments while others are not. This book applies a cognitive
lens to understand individuals' knowledge, motivation, attention,
identity, and emotions in the entrepreneurial process.
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