This impactful volume demonstrates the application and power of
psychology and behavioural economics in the pursuit of quality and
continuous improvement. It focusses on how the works of stalwarts
such as Daniel Kahneman, Richard Thaler, Mihaly Csikszentmihalyi
and many others can be used to build an organization that is known
for quality products and flawless service delivery. The application
of psychology and behavioural economics is still new to quality
improvement, and in this book, Debashis Sarkar shares 25 lessons,
featuring specific examples based on real life, that show how their
application can increase the effectiveness of outcomes. Behavioural
Science for Quality and Continuous Improvement: 25 Lessons from
Psychology and Behavioural Economics is ideal for business
improvement professionals of all hierarchies and across different
functional areas and industries seeking to understand the potential
of psychology and behavioural economics and their applications, as
well as in training and executive development programmes and for
scholars of operations management, quality management, and
engineering.
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