A primary objective for life science executives is raising capital.
Very often, however, a lack of marketing and sales skills impedes
their efforts. Focusing regionally, rather than globally, only
compounds the challenge. "The Life Science Executive's Fundraising
Manifesto" helps scientists understand the fundamental skills
needed to brand and market their companies. It discusses how to use
a consistent message to achieve compelling results from a
fundraising campaign, and it teaches you how to aggregate a list of
potential global investors that are a fit for your company's
products and services. The book also explains how to efficiently
and effectively reach out to potential investor targets, start a
dialogue that fosters a relationship, and ultimately secure capital
allocations. Raising capital is not a one-time event. It must be an
ongoing part of your business strategy. This book reveals the
expertise required to continually fundraise and bring your ideas to
market.
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