Casino Management in Integrated Resorts (Paperback, 3rd Edition)

Casino Management in Integrated Resorts introduces students to the changing nature of casino businesses within the framework of an integrated resort or hospitality organisation.

In the new integrated casino model, casinos play an important role not only in revenue generation but in supporting the other amenities in the resort, including bars, restaurants, hotels and theme parks. This book brings readers up to speed with the challenges of managing a casino within this rapidly expanding gaming–leisure–tourism industry. It covers a range of essential topics, such as the basic psychology of casino gaming, the role and history of casinos within an integrated resort, staffing, floor design, table and slot game management, control and security, marketing and social impact.

Written in an accessible style, this book is suitable for readers with no prior knowledge of, or experience in, casino operations. It will be an essential introductory yet comprehensive resource for all those undertaking casino management courses.

Table of Contents

1 Introduction

2 History of Gambling, Casinos and Modern Integrated Resorts

3 The Role of Casino in an Integrated Resort

4 Psychology of Gambling and Casino Gaming

5 Casino Floor Design, Servicescape and Service Quality

6 Basic Casino Operation Concepts

7 Marketing Casino Gaming

8 Social Impact of Integrated Resorts

Additional Article I

Additional Article II

General

Imprint:	Taylor & Francis
Country of origin:	United Kingdom
Series:	Hospitality Essentials Series
Release date:	July 2019
First published:	2020
Authors:	Desmond Lam
Dimensions:	234 x 156 x 11mm (L x W x T)
Format:	Paperback
Pages:	174
Edition:	3rd Edition
ISBN-13:	978-1-138-09750-6
Categories:	Books > Sport & Leisure > Sports & outdoor recreation > General Books > Business & Economics > Business & management > Management & management techniques > General Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry > General Promotions Books > Promotion > JB Academic
LSN:	1-138-09750-0
Barcode:	9781138097506

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