Marketing was designed to show today's social and digital students
how marketing adds value and how firms maintain and rely on value
for establishing lasting relationships with customers. The eighth
edition represents the authors' most extensive revision today,
exploring both fundamentals and new marketing influencers such as
digital, social and mobile marketing, marketing analytics, and the
psychology influencer on consumer behavior. Written in an engaging,
highly visual format with up-to-date examples throughout for
today's mobile and modern students and instructors. Accompanied by
McGraw Hill Connect (R) with SmartBook (R) 2.0, our highly
reliable, digital teaching and learning solution that embeds
learning science and award-winning adaptive tools to improve
student results as well as a robust suite of instructor resources
and a regularly updated author blog.
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